Learn how to take your business to the next level by implementing a few high impact changes.

Alright, there’s some good news and there’s some bad news.


I’ll start with the bad news.


The way your business is structured right now, you’ll hit a plateau sooner rather than later.


Based on your answers to the questions, you don’t have many of the necessary things in place to adequately gain the value from your customer base.


Now, I refer to this as early stage marketing mismatch.


What that means is you’re doing many things you’ve read online, maybe seen on YouTube, hell, you might have even bought a course or two.


That’s not the issue.


The problem is that these are tactics that aren’t necessary for you and you won’t be able to see the value until you have the fundamentals in place.


The marketing you’re using is poorly matched to your stage of business.


Those are things like a fully functioning backend, a clear front end, understanding the customer lifetime value, the front end value, and things of that nature. In a moment, I’m going to share a few action steps you can take to get started on the right path.


Before that, it’s important to understand why all of these things are important.

Let’s say you’re running a lead generation campaign on Facebook to build up your mailing list but don’t know your conversion rates on your offers.


You have a $47 product, but don’t know how many people may end up buying.

That means, you have no way of knowing what a profitable cost per lead is.


In essence, you’re gaining email subscribers but may be losing a lot of money because there’s no way to monetize them effectively.


This is just one example of how important it is to know ALL of your numbers.

Now, here are some things you can start doing today to change all of this.

1. Find out your front end cart value…


This is the average amount people spend with you when they first become a customer. Some people may spend $50 while others may spend $100. Add all those first transaction amounts together over a specific time frame.


This should be long enough to capture enough transactions. We like to use 90 days.

Once you have the sum of all those transactions, divide it by the number of new customers you have in that same time period.


For example, $10,000 in new transactions divided by 125 new customers would be a FECV of $80. That’s the maximum amount of money you can spend to acquire a new customer and not lose any money in the process.


2. Get super clear on the conversion rates of your offers


The next step is to understand the average conversion rates on all your offers. This will let you know if a campaign is going to be profitable.


For example, let’s say it costs you $2 to get a click to your website. And your conversion rate on an $80 offer is 3%. For every 100 people that visit your website, 3 buy.


To get those 100 people to your website, you’ll pay $200. 3 people will buy and you’ll make $240. You’re in the green.


If those clicks were costing $3 then you’d know immediately that the campaign wouldn’t be profitable.  


3. Break out your business into front end and backend


This is a distinction many entrepreneurs never make and it’s why their business doesn’t grow.


The front end is everything you do to acquire a new customer and the first purchase they make. That includes the ads you launch, the content you create, the social media posts you publish etc. all make up your front end.


The backend is everything that happens after that initial purchase.


Identify (or make) products and services that work well with the front end. Their only goal is to attract customers into your sphere of influence.


When you have the system set up properly, you’re acquiring customers for free.


I'll be honest with you, this is all well and good.. but it won't matter if there's not a change.... A different approach to growing your business. 


DISCOVER THE 3-STEP PROCESS TO ELIMINATE OVERWHELM,  CREATE TRUE CLARITY, & GROW YOUR BUSINESS

….As you do less…not more


If you’ve read this far then you’re most likely you’re trying to build an online business… one that can hopefully replace your income…and let you create a lifestyle that you’ve only dreamed of. Right?


Unfortunately, there’s a big obstacle in your way…. That you most likely don’t even notice… like a hacker who has stolen your identity.. where you don’t have control of your wallet.


The even worse news… this “thief” was put in your way intentionally… by self-proclaimed marketing “experts” that want to continue selling their course, training, books, and events that keep you on the “hamster wheel”.


They convince you that you need to “DO MORE!.... and SPEND MORE.” And the exact opposite is true.


It doesn’t take the latest software….


….It doesn’t require 10 years of experience.


You don’t need constant optimization and testing…


… and it definitely doesn’t have an entrance fee of tens of thousands of dollars.


In reality, it’s a simple and can be boiled down into a 3-step process I call the MTS Protocol.


The MTS protocol is a holistic framework that tackles the three core aspects of online business at once.


M is for the proper mindset. No, I’m not talking about being motivated and all that good stuff. I’m not a motivational speaker so I’ll leave that to Tony Robins.


So many young entrepreneurs (experience – not age) jump from one program to the next hoping for the breakthrough….. the silver bullet.


They’ve spent thousands looking for a result that’ll never happen because they’re looking at the business we’re in all wrong.


The Mindset aspect of MTS cuts through the noise to help you achieve the ruthless focus required to succeed while taking back what was stolen from you…. by the thieves who’ve tried to run off with it.


T is for traffic. If you type “how to get more website traffic” into any search engine….. you’ll get millions of results that tell you the same thing….

  • Blog
  • Guest post
  • Get active on social media
  • Hustle podcast appearances
  • Make infographics
  • List Element

None of these are necessary and none of them will give you the ability to generate unlimited traffic on demand.


The traffic aspect of the MTS Protocol gives you the REAL framework online businesses use to unlock unlimited traffic.


Finally, the S in the MTS protocol focuses on how to scale your business to the level you desire.


$1,000/m

$10,000/m

$100,000/m

Or more...


It's only limited by how far you want to take it.


It’s possible because the way you’re presenting your products and services to the market are radically different.


Even if you’re in a crowded niche like fitness, finance, or marketing…. people flock to you because you bring hope…


They believe yours will be different and as long as you deliver the results you promise, they’ll sing your praises from the rooftops, create hashtags in your honor, and become disciples that spread your gospel.


This is the goal of the MTS Protocol – to give you the clarity and understanding to start and scale your businesses…. even if you’re completely new.


The Getting Real Manifesto is my new book where, for the first time ever, I break apart the MTS protocol in its entirety.


And now, you can get the secrets that have been jealously guarded (for FREE) inside of my new book, The Getting Real Manifesto


Ditch Overwhelm & Confusion for Clarity + Freedom


Grab your FREE copy of The Getting Real Manifesto and find out how the “Real Entrepreneurs” reach the $100,000 per year mark (or more) in record time… by doing less, not more. Discover….

  • The Real Way To Unlock Unlimited Traffic, Leads, and Sales – without creating hundreds of podcasts, blog posts, YouTube videos, Instagram posts, FB lives, or tweets.
  • The Real Way To Scale Your Business - without creating hundreds of products, speaking on 25 stages, being a guest on 100 podcasts, or writing a New York Times best-seller.
  • The Real Way To Work Less, and Make More – this is that secret that no “expert” will actually tell you. In fact, they tell you to do the exact opposite.

For a limited time, I’m sending out copies of this new book for FREE. Why? Because I’m sick of entrepreneurs like you being led astray. You deserve to bring your dream to life.


Just tell me where to ship it. 

In addition to this book, I'm going to give you a few extras...


Bonus 1: KyLeads on Landing Pages ($29 value) - How to build high converting pages from scratch. Grow your audience faster and more efficiently. 


Bonus 2: Traffic generation matrix training ($79 value) - This training breaks down the hidden secrets behind unlocking unlimited traffic that actually grows your business.


It's not about social media and all of that interesting stuff that's being shoved down everyone's throat...


It shows you exactly how aggressive you can be with traffic generation and what you absolutely shouldn't do if you don't have much resources.


You'll learn where you stand now and the problem new and experienced entrepreneurs have when it comes to traffic generation. 


You'll also discover the simple formula you can use to to explode traffic almost overnight. 


Bonus 3: Scale from Scratch Playbook Video training ($147 value): If I had to build a business from scratch and start generating customers in 30 days, this is exctly what I'd do.


I wouldn't blog to try and build an audience.


It wouldn't require a website full of trust "content."


I definitely wouldn't go and "secure my brand" by setting up social media accounts accross the web.


The proccess is much simpler and much more effective and I break everything down for you step by step including what kind of content to really create and which platforms to use to get your first customers..


Here's what to do next


The shipping cost of this book is $7.95. That's all you have to pay in order for me to send it to your doorstep..


I'll cover all the printing charges and give you all of the extra goodies that come along with it...


Why? 


First, I'm tired of the deluge of information out there in which a lot of it is just plain wrong...


Second, I want to start this relationship off right.. 


Maybe, if you like what you see it'll be the start of a beautiful business relationship that lasts for years and years..

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