Create unique experiences to engage your audience while getting the insights you need to segment visitors, tailor your messaging, and generate quality leads for your business.
Quizzes help you gather insights about what your contacts want and care about. Use that information to present tailored offers and increase conversions.
Learn how your customers feel about specific topics, their personal situation, or even things like gender and use that information to improve your marketing and ad targeting.
Quizzes are the most effective middle ground between generating leads and engaging your audience in a meaningful way. We’ve all seen the Buzzfeed quizzes on Facebook or taken the miscellaneous quiz shared on another social platform.
Why do you think they keep popping up? They work. On average, a well-designed quiz converts 25% or more of the people who decide to take it. That’s almost impossible with other lead gen devices. Let’s look at how KyLeads helps you accomplish this.
Choose from a multitude of templates in different categories that let you build and launch beautiful quizzes in minutes instead of days. They’ve already been designed and tested to appeal to your target audience. All you have to do is customize them to match your branding and they’ll start doing the heavy lifting for you.
Your brand is your own, we’re just here to help you make the most of it.
Create a start page that uses imagery in line with your brand or make sure it matches the colors you use. It’ll look like an extension of your website so your visitors will naturally interact with it and turn into quality leads.
Using the right colors, fonts, and everything in between is important. KyLeads gives you control of the minutiae such as;
Font Color
Background Images
Background Colors
Fonts
Other Imagery
White labeling isn’t a privilege for people who pay more. It comes with every subscription so you can put your best foot forward.
Every quiz you make is ready for any device it appears on without any extra effort on your part. Just add interesting questions and the rest is taken care of for you.
Choose from multiple types of quiz questions
EA picture is worth a thousand words. With KyLeads, use image answer options to increase engagement and completion rate for your quizzes. It’s also more fun and interactive for your audience.
The best quizzes all have text Multiple choice answers. It’s expected and KyLeads delivers with an optimized experience for every quiz taker. Add your questions and watch as your completion rates soar.
Your brand is your own, we’re just here to help you make the most of it.
Just like the rest of your quiz, your lead capture forms are fully customizable. Add your text, images, choose what info you collect, the call-to-action text, colors, and even placeholder text to get maximum conversions. The opt-in form appears after the final question and is designed to be the last step before quiz takers can access their results.
Each person answers your quiz questions in a different way so they should be segmented accordingly. Add people to specific lists or tags in your CRM or email service and send tailored follow up messages based on their real preferences.
For every result you make for quiz takers, create a customized outcome that speaks to their unique situation. Add custom imagery, format it to your liking, and even add links to send them to custom offers.
When a quiz taker finishes and submits contact information, you can direct them to your own landing pages. Add your tracking scripts, go deeper into what their results mean, or move them further down your sales funnel
Choose from multiple types of quiz questions
Understand exactly how well your quiz is performing. See the number of people who started, drop-offs, and conversions at a glance. Sort by different time periods to figure out how changes are affecting your conversions.
Beyond conversion analytics, you’ll be able to see how people are answering individual questions. Use these insights to create more offers, content, and ad campaigns that appeal directly to your audience.
Drive your conversion rates up over time with a powerful split testing engine. Create two variations of a quiz and see which one performs better over time. Once you’ve found a winner, rinse and repeat the process until you’re converting an obscene amount of traffic into leads.
You shouldn’t be limited to a few choice spots for where you place your interactive quiz. You also shouldn’t be required to put it on a dedicated page. Sometimes, it’s difficult to get people to that place anyways. Other times, your visitors are so deep into what they’re reading or watching they’ll resent being interrupted. That’s OK. With inline embeds, you can place your quiz right in the content (or anywhere really).
Not all leads are created equally. Segment new contacts and send them tailored nurturing sequences until they're ready to buy or talk to your sales team.