Podcast hosting

16 Best Podcast Hosting Sites to Give you an Edge (Free & Paid)

Grow your podcast faster and more effectively with the right toolsAfter you’ve done your research and decided that podcasting is perfect for you to grow an audience or let off a little steam, several questions will pop up.One of the most important questions has to do with podcast hosting. What’s the best podcasting site to host your... more
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Net promoter Score (NPS) Survey: What it is and How to Calculate NPS

When you know what your magic sauce is you can do amazing things with it. The ability to answer the questions “how loyal are my customers?” or “are they willing to recommend us to other people?” and even “what are we doing right (or wrong)?” gives you a clear edge. Previously, finding this info was a challenge that required deep... more

Questionnaire: Types, Definition, Examples & How to Design Your Own

A detailed guide that'll show you everything you need to know about questionnaires. A well-designed and considered... more
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11 Types of Surveys and How to Choose The Right One

The world would be much different if people could read minds. We can’t so the next best thing is the different types... more

Market Segmentation: Definition, Types, Examples, and Use Cases

It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In... more
email marketing for business

6 Reasons Why Email Marketing Is Essential For Business

Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than any other -... more
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Information Bias in Business: How to destroy its negative impact

Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost everything. This is a double-edged sword because there’s so much data. If you’re not careful, the information bias can creep in and lead to drawing the wrong conclusions about what’s really happening. You may kill... more
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How To Create A Personality Quiz That’s Insanely Shareable

Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways and... more
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9 Ways to Get Blog Readers & a Flood of New Subscribers

I’ll be the first to admit. It sucks when you’re creating great content and great products but you’re unable to get readers to visit your blog. Many people think it’s a content problem so they focus on making more of the same. That’s not always the answer. It’s almost never the answer. It may work for websites like... more
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KyLeads Product Updates August

Product Updates August 2019 Welcome back to another edition of KyLeads product updates. We’ve been hard at work creating a more stable application for our new and current customers while adding in features that have been widely requested. Most of our time has been focused on implementing a huge new feature. In fact, it’s not even a new... more

How to Design a Beautiful (and Persuasive) Product Page That Converts

Your product page is where the magic happens. There are many factors that go into a successful business. First, you... more
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How to Use Triggered Messages in the Lead Gen Process

As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered... more
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Announcing Exit Popups + How to Use them to Build Your Mailing List 

Exit popups have been proven to work well for increasing website conversion rates.  They can help you capture the... more
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8 Effective Branding Tips to Create an Amazing Brand

Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you likely know what the logo... more
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Demand Generation: How To Use It To Explode Revenue + Examples

It would be amazing if you could create a product or service and people started lining up to buy. Unfortunately, that doesn’t happen in the 21st century. There’s too much competition and choice for people to miraculously notice you. So what do you do? How do you bridge the gap between where you are and where you want to be with... more

9 Reasons to Never Buy an Email List (+What to do Instead)

Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that it doesn’t work nearly... more
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How to use Experiential Marketing For Insane Results (+Examples)

To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollar to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave experiences. Marketing is one of the... more

Target Market: Examples, Definition, and Finding the Perfect One

If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have a clear target market.... more

The Barnum Effect: Use Flattery to Instill Belief (Or Why Quizzes Work)

Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when... more
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Product updates March/April: Integrations, Quizzes, and Squashing Bugs

Welcome back to another edition KyLeads product updates. These are my favorite posts to write because they give you a... more
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Niche Marketing Strategy: 7 Methods You Can Steal for Crazy Results

Every day, I get an email about a must see webinar that’s going to show me the secrets of the marketing universe.... more

Product differentiation: What It Is And How To Use It To Explode Growth

Having a good product is nice. A unique product is better. A good product that’s also unique is like winning the lottery. Amazing things happen. They might as well stick an “S” on your chest. Today, I’m going to touch on a topic I have a soft spot for – product differentiation. Product differentiation (coupled with... more
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41 of the Best Marketing Books to Upgrade Your Game

School doesn’t create great marketers. The proper education – no matter where you get it - does. There are two ways to go about it: Fumble around and do a lot of trial and error Stand on the shoulders of giants and cut your learning curve in half This article is for those who choose the second route. I’ve compiled the best... more
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Founder Burnout and the Impact On Your Bottom Line

We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.” Even though it's clickbait, these articles are attractive because they glorify the startup hustle. What happens when you can’t keep going? Even the smartest and... more
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Marketing Myopia: Definition, Examples, and How to Move Beyond it

I have a confession. I suffer from a condition known as myopia. If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness. It’s the same way some people look at marketing. Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads they use... more
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7 Types of Entrepreneurs Explained: Which One Are You?

The beauty of entrepreneurship is that it’s the opposite of conformity. If you’re just like everyone else then you blend into the crowd. You’re allowed to be polarizing, eccentric, and different. This can leave people confused about the right path to take. There is no right answer to that but there is the best answer depending on the type... more

Product Updates January/February: Integrations, Split Testing & Customization

It’s been a few months since we shared a product update. Part of that is because we’ve been busy working on KyLeads... more

Behavioral Segmentation Defined & How to Use it For Explosive Results

Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you... more

The Framing Effect: Simple Tweaks to Stop Losing Money

Table of Contents Imagine you’ve got a deadline to meet.The framing effect is simply the way you present... more

8 OptinMonster Alternatives and Competitors to Convert More Visitors

There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? OptinMonster is a... more

How to Craft a Damn Good Unique Value Proposition (UVP)

Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them know how your product solves... more

Psychographic Segmentation: Definition, How to Use it, & Examples

Last Updated September 28, 2019. How would your message be different if you knew what someone wanted it and WHY they wanted it? What makes them tick as individuals? That’s the question psychographic segmentation answers. We’ve covered customer segmentation which allows you to divide the world into groups that are likely to buy... more

The Framing Effect: Simple Tweaks to Stop Losing Money

Imagine you’ve got a deadline to meet. It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives — birthdays,... more

8 OptinMonster Alternatives and Competitors to Convert More Visitors

There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? OptinMonster is a... more

How to Craft a Damn Good Unique Value Proposition (UVP)

Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have... more

Psychographic Segmentation: Definition, How to Use it, & Examples

Last Updated September 28, 2019. How would your message be different if you knew what someone wanted it and WHY they... more
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33 Content Upgrade Ideas to Build Your Mailing List + Examples

Last updated on June 6, 2019 What’s the big deal about using content upgrades to build a highly engaged mailing list?... more

44 of the Best Affiliate Marketing Tools, Programs, and Resources for 2019 (Free and Paid)

Last updated October 4, 2019 In 2018, Affiliate marketing was responsible for billions of dollars in sales for vendors. It was also responsible for billions of dollars of revenue for the affiliates promoting the offers. Instead of shrinking, the industry is growing. The problem is a few super affiliates are taking home most of the... more
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Demographic Segmentation: Definition, Examples & How to Use it

Last updated October 18, 2019. A segmented market is one that’s more valuable to you. Demographic segmentation, in particular, is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests,... more

Product Updates November/ December: UI Overhaul, Image Answers, and More.

It’s been a few months since we launched our beta and less than a month since we launched a KyLeads V1. We’ve been quiet about exactly what improvements and changes we’ve made. It’s not that we’ve been hanging out on a beach in Bali, it’s because the updates were complex and involved a lot of moving pieces. We wanted to minimize the... more

Product Updates November/ December: UI Overhaul, Image Answers, and More.

It’s been a few months since we launched our beta and less than a month since we launched a KyLeads V1. We’ve been quiet about exactly what improvements and changes we’ve made. It’s not that we’ve been hanging out on a beach in Bali, it’s because the updates were complex and involved a lot of moving pieces. We wanted to minimize the... more

Pricing Strategies: How to Gain a Competitive Edge (Based on Psychology)

We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. You know what’s surprisingly under-represented? Pricing strategies. No one is talking pricing strategies because no one really understands it. Optimizing your pricing has a 4x greater impact on your... more
beta insights

9 Insights We Gained From 4 Months of Beta Testing

There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing... more
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How We Got 400 Free Beta Testers

Have you heard this startup narrative? Come up with an idea, build it, launch to an audience that accepts you... more

9 Lessons Learned Hiring Software Developers as a Non-tech Founder

Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It... more
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Tripwire Offers Marketing: Examples, Pricing, and Funnel Strategy (Free Customer Hack)

Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you... more
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6 Foolproof Quiz Promotion Methods for Maximum Exposure

If no one sees your epic quiz then it might as well not exist. Quiz promotion is important so you get it in front of as many people as possible. If not, your meticulously crafted title and the painstaking effort you put into the questions is all for nothing. It’s a little bit more than pasting the link on all the social media... more
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Unleash The Confirmation Bias In Business + 5 Examples

Last updated October 15, 2018 Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It's even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think. As soon as you talk about what they know to be true they’re all... more