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Are you Being too Salesy? Use These Tips to Sell Like a Human

To be blatantly salesy is like using a leaky bucket to fetch water from a stream. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person on the other end spoke in... more

Has a Flawed Startup Narrative Tricked You Into Chasing Mana From Heaven?

I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two things preventing him from pulling the trigger. He didn’t... more
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Create Compelling Quiz Questions Your Audience Loves to Answer

You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and... more
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How to Create an Epic Interactive Quiz for Lead Generation

Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s... more
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Unleash The Confirmation Bias In Business + 5 Examples

Last updated July 5, 2018 Have you ever wondered why it’s so hard to convince someone their beliefs are wrong?... more
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How To Host A Giveaway And Not Crush It – Our Experience

To be blatantly salesy is like using a leaky bucket to fetch water from a stream. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person on the other end spoke in... more
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Thank You Page Marketing: 6 Hacks to Increase Engagement

I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two things preventing him from pulling the trigger. He didn’t... more

We Wrote on Medium Every Day for 30 Days – This Is What Happened.

You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more

18 Website Optimization Mistakes You’re Making (And The Fix)

To be blatantly salesy is like using a leaky bucket to fetch water from a stream. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person on the other end spoke in... more

How to Create Compelling Lead Magnets That Convert (Plus Examples That’ll Get Your Creative Juices Flowing)

I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two things preventing him from pulling the trigger. He didn’t... more

Message Match: A 30 Second Tweak to Skyrocket Conversions

I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match).... more

9 Out of 10 Companies Don’t Have a Clear “Reason Why.” Are you One?

Does your brand exist to make a lot of money or does it have a deeper reason why? Seriously, why was your company... more

The Curse of Marketese: How to Fight Back

Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If... more

31 Headline Formulas That’ll Supercharge Your Content (plus bonuses)

To be blatantly salesy is like using a leaky bucket to fetch water from a stream. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person on the other end spoke in... more

Optimizing for Humans: Create a Brand That’s Loved

I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two things preventing him from pulling the trigger. He didn’t... more

19 Game Changing Affiliate Marketing Tools

You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more

The Framing Effect: Simple Tweaks to Stop Losing Money

To be blatantly salesy is like using a leaky bucket to fetch water from a stream. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person on the other end spoke in... more