I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match). Think about the last time you clicked on an ad, social post, or link in an email. Were your expectations met or were you wondering why you were sent to that page? If you were confused, then you’ve experienced message... more
Does your brand exist to make a lot of money or does it have a deeper reason why? Seriously, why was your company formed? Is it worth the bandwidth it takes to render your site or the pixels on your web pages? Most of the time, no one sits down to think about it. There’s no wider goal or mission. Is yours any different? When I was... more
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If... more
Headline formulas are like the holy grail of blogging, landing pages, opt-in forms, and quizzes. Why? Because more... more
It’s about time we started optimizing for humans. I started my journey into all things digital a little under a... more
