7557 Words on Website Optimization Mistakes to Avoid (and the fix)

Website optimization mistakes are everywhere. The internet is an unforgiving place. It's also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the web... more

How to Create Compelling Lead Magnets That Convert (Plus Examples That’ll Get Your Creative Juices Flowing)

Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said lead magnets then you... more

Message Match: A 30 Second Tweak to Skyrocket Conversions

I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match).... more

9 Out of 10 Companies Don’t Have a Clear “Reason Why.” Are you One?

Does your brand exist to make a lot of money or does it have a deeper reason why? Seriously, why was your company... more

The Curse of Marketese: How to Fight Back

Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If... more

31 Headline Formulas That’ll Supercharge Your Content (plus bonuses)

Website optimization mistakes are everywhere. The internet is an unforgiving place. It's also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the web... more

Optimizing for Humans: Create a Brand That’s Loved

Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said lead magnets then you... more