You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and... more
Last updated July 5, 2018 Have you ever wondered why it’s so hard to convince someone their beliefs are wrong?... more
A few weeks ago, we were throwing around ideas about how we could build awareness and an email list for KyLeads ahead... more
Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page?... more
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and... more
Last updated July 5, 2018 Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It's even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think. As soon as you talk about what they know to be true they’re all ears. Their... more
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and... more
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If... more
Headline formulas are like the holy grail of blogging, landing pages, opt-in forms, and quizzes. Why? Because more... more
It’s about time we started optimizing for humans. I started my journey into all things digital a little under a... more
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you click the back button and write the... more
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and... more
