Last updated December 5, 2019Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It's even harder to convert them to your way of thinking.They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be true they’re all... more
In today’s world, there are plenty of channels a brand can use reach a prospect. Digital channels are the ones that draw the most attention and great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the way.) or social media... more
The Likert scale can help you understand sentiment around your brand and the products you're putting out there so you... more
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all... more
A detailed guide that'll show you everything you need to know about questionnaires. A well-designed and considered... more
Last Updated November 2, 2019. You know what would be amazing:If you could read minds...... and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted.....and WHY they wanted it? That’s the information psychographic segmentation gives you.It's almost like reading... more
Grow your podcast faster and more effectively with the right toolsLast updated December 5, 2019After you’ve done your research and decided that podcasting is perfect for you to grow an audience or let off a little steam, several questions will pop up.One of the most important questions has to do with podcast hosting. What’s the best podcasting... more
Last updated November 7, 2019 When you know what your magic sauce is you can do amazing things with it. The ability to answer the questions “how loyal are my customers?” or “are they willing to recommend us to other people?” and even “what are we doing right (or wrong)?” gives you a clear edge. Previously, finding this info was a... more
The world would be much different if people could read minds. We can’t so the next best thing is the different types of surveys you can send to customers and members of your organization. Surveys help you understand what’s working, what isn’t, and different areas you can improve. With that information, you can make changes that are... more
It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages.In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want.According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open... more
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC,... more
Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost... more
Last updated October 22, 2019 Quizzes are some of the most powerful lead generation devices out there – especially... more
I’ll be the first to admit. It sucks when you’re creating great content and great products but you’re unable to get readers to visit your blog. Many people think it’s a content problem so they focus on making more of the same. That’s not always the answer. It’s almost never the answer. It may work for websites like... more
Product Updates August 2019 Welcome back to another edition of KyLeads product updates. We’ve been hard at work creating a more stable application for our new and current customers while adding in features that have been widely requested. Most of our time has been focused on implementing a huge new feature. In fact, it’s not even a new... more
Your product page is where the magic happens. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, messaging, branding, SEO, etc. right. Unfortunately, that’s not the end of the road. The next step is building a... more
As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics... as well as “conversational marketing” not seeming much better? Oh, the email popups...... more
Exit popups have been proven to work well for increasing website conversion rates. They can help you capture the attention of users who would otherwise exit your page without making a purchase or becoming email subscribers. That’s never a fun experience. It takes a lot of effort and energy to build an engaged mailing list that... more
Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on... more
It would be amazing if you could create a product or service and people started lining up to buy. Unfortunately, that... more
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your... more
To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollar to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave experiences. Marketing is one of the... more
If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have a clear target market.... more
Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum effect at play. We’ve advanced a lot over... more
Welcome back to another edition KyLeads product updates. These are my favorite posts to write because they give you a glimpse into the work we’re doing behind the scenes. They’re also a way for us to keep an open record of our progress over time. It seems like just last week when we were talking about our new UI. Now, we’re focused... more
Every day, I get an email about a must see webinar that’s going to show me the secrets of the marketing universe. That’s cool, I’ll pass. It’s no longer an effective niche marketing strategy. That’s because webinars have been beaten to death in my space. Most of them are thinly veiled sales pitches. Conversely, webinars in the health... more
Having a good product is nice. A unique product is better. A good product that’s also unique is like winning the... more
School doesn’t create great marketers. The proper education – no matter where you get it – does. There are... more
We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old... more
Last updated November 11, 2019I have a confession.I suffer from a condition known as myopia.If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness.It’s the same way some people look at marketing.Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads... more
The beauty of entrepreneurship is that it’s the opposite of conformity. If you’re just like everyone else then you blend into the crowd. You’re allowed to be polarizing, eccentric, and different. This can leave people confused about the right path to take. There is no right answer to that but there is the best answer depending on the type... more
It’s been a few months since we shared a product update. Part of that is because we’ve been busy working on KyLeads and wanted to save some of that goodness until now. The other part is because we were head down improving KyLeads. I’ve been busy squashing bugs with an oversized mallet and I’m proud to say we’ve got most (if not all... more
We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.” Even though it's clickbait, these articles are attractive because they glorify the startup hustle. What happens when you can’t keep going? Even the smartest and... more
Last updated November 11, 2019I have a confession.I suffer from a condition known as myopia.If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness.It’s the same way some people look at marketing.Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads... more
The beauty of entrepreneurship is that it’s the opposite of conformity. If you’re just like everyone else then you... more
It’s been a few months since we shared a product update. Part of that is because we’ve been busy working on KyLeads... more
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you... more
Imagine you’ve got a deadline to meet. It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives — birthdays,... more
There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? OptinMonster is a... more
Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them know how your product solves... more
Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them know how your product solves... more
Last updated on June 6, 2019 What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me... more
Last updated October 4, 2019 Table of Contents In 2018, Affiliate marketing was responsible for billions of dollars in... more
Last updated October 18, 2019. A segmented market is one that’s more valuable to you. Demographic segmentation, in... more
It’s been a few months since we launched our beta and less than a month since we launched a KyLeads V1. We’ve been... more
We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. You know what’s surprisingly under-represented? Pricing strategies. No one is talking pricing strategies because no one really understands it. Optimizing your pricing has a 4x greater impact on your... more
There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve officially ended our testing... more
Have you heard this startup narrative? Come up with an idea, build it, launch to an audience that accepts you wholeheartedly, and watch the money roll in. While that may happen to a select few, it’s a bit different for us mere mortals. Before your product is ready for prime time, it needs to be tested by a pool of users who represent... more