KyLeads Product Updates August

Product Updates August 2019 Welcome back to another edition of KyLeads product updates. We’ve been hard at work creating a more stable application for our new and current customers while adding in features that have been widely requested. Most of our time has been focused on implementing a huge new feature. In fact, it’s not even a new... more

Your product page is where the magic happens. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, messaging, branding, SEO, etc. right. Unfortunately, that’s not the end of the road. The next step is building a... more

If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have a clear target market.... more

Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum effect at play. We’ve advanced a lot over... more

School doesn’t create great marketers. The proper education – no matter where you get it - does. There are two ways to go about it: Fumble around and do a lot of trial and error Stand on the shoulders of giants and cut your learning curve in half This article is for those who choose the second route. I’ve compiled the best... more

We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.” Even though it's clickbait, these articles are attractive because they glorify the startup hustle. What happens when you can’t keep going? Even the smartest and... more

I have a confession. I suffer from a condition known as myopia. If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness. It’s the same way some people look at marketing. Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads they use... more

The beauty of entrepreneurship is that it’s the opposite of conformity. If you’re just like everyone else then you blend into the crowd. You’re allowed to be polarizing, eccentric, and different. This can leave people confused about the right path to take. There is no right answer to that but there is the best answer depending on the type... more

It’s been a few months since we shared a product update. Part of that is because we’ve been busy working on KyLeads and wanted to save some of that goodness until now. The other part is because we were head down improving KyLeads. I’ve been busy squashing bugs with an oversized mallet and I’m proud to say we’ve got most (if not all... more

Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them know how your product solves... more

How do you think your messaging would be different if you knew what someone wanted it and WHY they wanted it? What makes them tick as individuals? That’s the question psychographic segmentation answers. We’ve covered customer segmentation which allows you to divide the world into groups that are likely to buy from you. After that, we touched... more

Last updated on June 6, 2019 What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me... more

Last updated April 23, 2019 In 2018, Affiliate marketing was responsible for billions of dollars in sales for vendors. It was also responsible for billions of dollars of revenue for the affiliates promoting the offers. Instead of shrinking, the industry is growing. The problem is a few super affiliates are taking home most of the... more

Last updated February 12, 2019. A segmented market is one that’s more valuable to you. Demographic segmentation, in particular, is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests,... more

There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve officially ended our testing... more

Have you heard this startup narrative? Come up with an idea, build it, launch to an audience that accepts you wholeheartedly, and watch the money roll in. While that may happen to a select few, it’s a bit different for us mere mortals. Before your product is ready for prime time, it needs to be tested by a pool of users who represent... more

Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It proved to be more of a challenge than I’d anticipated. I went in thinking it couldn’t be more difficult than hiring a virtual assistant. I was wrong. Before I started KyLeads, my only experience hiring tech talent was... more

It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want. According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open... more

There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve officially ended our testing... more

If no one sees your epic quiz then it might as well not exist. Quiz promotion is important so you get it in front of as many people as possible. If not, your meticulously crafted title and the painstaking effort you put into the questions is all for nothing. It’s a little bit more than pasting the link on all the social media... more

Last updated October 15, 2018 Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It's even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think. As soon as you talk about what they know to be true they’re all... more

Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person... more

Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred me to an operator, and could make out the noise of a busy office. The person... more

I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two things preventing him from pulling the trigger. He didn’t... more

Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not... more

Medium has been around for a while. Some people sing its praises. Others are vocal about how Medium continues to change their business model to their detriment Whatever. That’s not why I’m on Medium. Though I’ve been republishing articles on the platform for a while, I’ve never focused on it. It’s never been and will... more

Website optimization mistakes are everywhere. The internet is an unforgiving place. It's also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the web... more