There are two problems everyone with a website experiences at some point.
1. They don’t have enough traffic.
2. They can’t get the traffic they have to come back and buy from them.
Over 90% of the people that visit your website will never return. Unless you have bottomless pockets to run paid advertising or kick out content like Forbes, that’s a problem.
You need a way to turn your casual visitors to subscribers, then to customers, then repeat customers, then to fans that bring their friends.
How do you do that?
Picture, for a moment, two web designers. They both went to the same school and have a similar family background. Neither one of them is freakishly intelligent, but they’re good at what they do. Each one can build a beautiful website, design eye-catching graphics, and create awesome brand collateral.
Their skill isn’t in question.
Let’s call them Jim and Bob. Jim publishes an insightful blog, reaches out to potential customers, and runs advertisements about his services.
Bob also reaches out to potential customers, runs advertisements, and publishes an insightful blog. The only difference is that Bob has taken measures to turn his casual readers into email subscribers. Those email subscribers are a consistent stream of new customers.
So Jim has months where he has more work than he can handle and months where he can barely pay the rent. Bob’s business has been growing faster than he imagined. He’s been forced to hire extra staff and move into legit offices.
The internet has cried death to popups.
“They don’t work”
“They slow down your site”
Would you make blanket judgments about an entire group of people because of one bad experience? Of course not.
Then why do some people make blanket judgments about an entire class of software because of one bad experience? We don’t know either.
It’s not the popup’s fault the person in control doesn’t know how to use them.
If you browse many of the top sites in the world you’ll see popups on the most important pages.
If everyone hates them and nobody pays attention then why do websites with millions of visitors still use them?
Because they work like gangbusters.
At the very least, they work for Bob. They’ll work for you too.
Use our smart popups to increase subscribers that know, trust, and buy from you.
Page Level Targeting
Choose the exact page your popups appear on. Don’t need them on your homepage or want to create something special for an epic blog post? We’ve got you covered.
Select the page targeting options for each popup. They can appear on a single page or multiple pages. Define certain URL paths I.E. yoursite.com/blog and they’ll only appear on pages containing that URL.
With our robust targeting options, you’re able to create an enjoyable experience for your visitors and show them the most relevant offers.
Few things are more annoying than a pop-up showing as soon as you land on a page. People haven’t been able to decide if your page is what they need. They’re not ready to part with contact information.
With a timed display, choose exactly how long your pop-up will take to appear. If you know you have a fickle audience then set it for just a few seconds.
If you want the focus to be on the content then set it for longer and give them the option to subscribe when they’re fully engaged and ready for more.
You know your audience better than we do. Maybe they’ll be busy with a piece of interactive content like quizzes at the top of the page. Maybe the perfect moment to show your opt-in can’t be determined by how long they stay on a page. That’s Ok.
Sometimes, an offer isn’t for everyone. It should only be shown to people who’ve gotten deep enough into your content. Now, you can target people based on how far they scroll down the page. Only your most engaged visitors will turn into subscribers which keeps your list quality high and turns into more revenue.
And of course, you can combine all of these targeting options to create something truly unique.
This is the original display type. It’s what the internet was built on. It’s also what gives pop ups a bad rep. The way they’re used makes us go meh. Our marketing team has been known to shed a few tears while browsing the web.
Even though most people get it wrong, there are a few who get it right. Those people have won the internet lottery. You can be amongst them. Install traditional pop ups on your website to turn a huge percentage of your website visitors into subscribers so you can build lasting relationships, market to them over time, and add cold hard cash to your bottom line.
Imagine you’re knee deep in a great piece of content. They’re giving you all the goods. You’re interested, can’t wait to read the next line, and want it to go on forever. Then, suddenly, a pop-up appears and breaks your concentration.
Tell us you’ve never been in that situation.
Slide-ins are the perfect remedy. They deliver your message but don’t obscure the content which brought your visitors in the first place. If they want to subscribe to your mailing list then fine. If not, you won’t annoy them by asking.
The end result is more visitors become subscribers so you have more opportunities to make the sale.
With the other types of opt-in forms, you’re interrupting your visitors. Sometimes that interruption is welcome, sometimes it’s not. There’s no way you can know. You’re not clairvoyant – are you?
Since you can’t read minds, it’ll be hard to know when you’re on the wrong side of the tracks. A solution is to never interrupt. Place an opt-in form right in the content and allow your visitor to interact with it there.
Capture contact information without annoying your visitors so they’ll be willing to hear what you have to say over the long run.
Full Page Takeover
At other times, you throw caution to the winds to get the full attention of your visitor. It’s allowed. With the full page take over they either opt-in or die. Well, no, they won’t die but Jordan Belfort was on the right path.
With a full page takeover, your visitor has to make a decision. Half the battle is getting internet users to pay attention to what you say in the first place. Put your message front and center so your visitors can surprise you at how much they resonate with it.
The floating bar is the best of both worlds. It’s sticky and noticeable without impacting the browsing experience one bit. It hangs out at the top of the page and waits until it’s needed.
Use them to advertise a limited offer, contests, and even content upgrades. The flexibility of floating bars is only limited by your imagination.
Because building everything from scratch is hard. Access our proven template library to build opt-in forms that convert. We’re adding to it all the time so you’ll be sure to find one that fits your business (if you don’t just send us a message, we’ll make one for you).
Customize To Fit Your Brand
Your brand is unique. Everything from the colors you use to the way you talk to your customers is all your own. We have no intention of limiting your ability to express yourself. Change the fonts, colors, and imagery until your opt-in forms are a reflection of you.
Split Test All Your Forms
How do you know if that color is the right one? How do you know if the way you worded the offer will pull more subscribers? How do you know if the timing is right? Well, unless you can read minds, you don’t.
That’s where split testing comes in. Make better data-backed decisions. Change any and all elements of your opt-in forms until you get to a conversion rate you're satisfied with. The end result are offers that resonate, messages that stick, and conversions to die for.
We know reports matter. You know you can’t make the right decisions without the right data. Access reports that give you the most important performance metrics. Use the insights you gain to tweak your opt-in forms and grow your subscriber base.
What happens when someone subscribes via one of your opt-in forms? Do you thank them, then make them wait for the welcome email? Well, that’s one way to go about it. It’s not the best way.
Instead, redirect them to a specific page that continues the conversation. Your new subscriber will never be as receptive to your messages as they are now. Make the most of this opportunity. Present a low-cost offer, tell them more about your brand, or give them an opportunity to feel special so you leave a lasting impression on them and ensure your next message is well received.
Actually Easy To Use
We know, everyone says that.
We’ve taken the time, energy, and resources to merge power with simplicity. There’s no point in having a tool that does everything if you can’t use it. With KyLeads, you’ll be creating your first form within minutes, not days so you can focus on growing your email list and business – not on learning new software.