Quizzes are unique because they have nothing to do with your skill level or ability to run a paid advertising campaigns.
Those things can help but the true power behind quizzes is based in human psychology.
A psychologist based in Atlanta Georgia, Dr. Robert Simmermon, specializes in media psychology and states that personality quizzes utilize the principle of narrative psychology.
As we grow and develop, each one of us develops a sense of who we are and who we aren't.
These beliefs are deeply ingrained and affect how we interact with the world around us.
A quiz reinforces the sense of self whether that sense is grounded in facts or not by tapping into narrative psychology and advancing the internal narrative a prospect is already having.
Pound for pound, the conversion rates are much higher than those of other lead generation devices
Make the quizzes yours and deliver a branded experience to your visitors while turning them into engaged leads.
Every one that visits your website has a slightly different goal and intention. Segment them based on the way they answer quizzes and present the perfect next steps.
One size fits all offers are no longer effective. Take the information your prospects give you while taking the quiz to present the perfect offer for their specific situation.
Segment contacts in your email marketing service & create tailored sequences that speak to their pains. Present your offers as the solution to those problems and watch your conversion rates rise.
We've got your back to make sure all your quizzes are compliant with the law so you can focus on generating leads and turning them into customers.
Switch it up and keep your prospects engaged by presenting multiple answer types like text and image answers with more coming soon.