Category: Growth

Editor's Choice

23 Lead Generation Statistics Every Marketer Needs to Know

Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse purchases. This post shares some of the most compelling lead generation statistics so you can make the right moves now and in the future. Lead generation statistics that matter Only […]

Latest Articles

Customer Feedback Analysis: Turning Insights into Actionable Steps

Navigating the contemporary business landscape requires more than just providing a product or service; it demands a keen understanding of customer sentiments. In this era of connectivity, customer feedback serves as a valuable compass, guiding organizations toward success. The essence of understanding and interpreting customer sentiments lies at the heart of effective decision-making and continual […]

SEO for Lead Generation: 12 Key Tips and Strategies

Search engine optimization (SEO) is recognized as one of the main drivers of business prosperity and growth. After all, it’s what helps companies get noticed among the competition. But what about lead generation? Just like SEO, lead generation is a crucial element of business success. In a nutshell, it is the process of attracting prospective […]

5 Ways Quizzes Can Help in Elearning

Are you looking for a viable method to enhance your online learning journey? Look no further than quizzes! These simple yet powerful tools can breathe new life into your e-learning experience and take your knowledge to the next level. From reinforcing key concepts to promoting active engagement, quizzes offer a wide array of benefits. Let’s […]

How to Generate Leads for Your Travel Business

The travel industry is one of the fastest-growing industries, with a lot of emerging revenue opportunities in it. At the same time, though, with multiple travel companies and agencies consistently popping up here and there, staying on top of the competition is quite a challenge. This is where lead generation comes into play as a […]

Why Does Your Brand Need Both VoC and Market Research?

Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]

9 Steps to Developing a Data-Driven Customer Experience

An excellent customer experience is a must for the growth of any business. The most crucial component of creating a great customer experience is understanding the entire journey the customer takes. Data should be your best friend during that process.  Businesses are trying to stand out in a market full of competitors by creating solid […]

SaaS Customer Retention: How to Go Beyond 100% NRR

SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again.  Even when you think that there […]

7 B2B Marketing Strategies That Drive Conversions (With Examples)

Marketing is tough. Marketers have to juggle their budgets with existing channels that constantly change and evolve, along with new marketing channels that crop up regularly. That said, the key to any successful marketing campaign is to know your audience better than they know themselves. The most creative ad campaign will fall flat if it […]

How to Start an Affiliate Marketing Program and 10x Revenues

It’s obvious why you need to build an affiliate marketing program — to make more money, of course.  Just look at HP.  The IT company managed to net 43% more revenue thanks to its content partners. However, if you don’t know how to build an effective affiliate marketing program, you’ll struggle to entice high-caliber affiliates […]