Search engine optimization (SEO) is recognized as one of the main drivers of business prosperity and growth. After all, it’s what helps companies get noticed among the competition. But what about lead generation?
Just like SEO, lead generation is a crucial element of business success. In a nutshell, it is the process of attracting prospective clients who have the potential to convert into buying customers. S, if you want to make sales, capturing prospects is also a must.
Though not everyone recognizes it, search engine optimization and lead generation actually work together. SEO offers you a chance to get higher in the search results. And the more often you show up in the top results, the more prospects you can attract. Besides, optimization can help improve the user experience, build trust, and support your brand’s credibility.
Now, the big question is how to get the most out of SEO. Read on, and we will share with you the most effective SEO tips for driving more prospects.
12 SEO Tips and Strategies for Driving Leads
Analyze the SERP for Your Main Keywords
The right keywords can do wonders for your lead gen process. With their help, users can discover your website on the web. Respectively, you can gain more traffic and have better chances of capturing potential clients. However, before you can start getting real benefits from your content and driving traffic, you need to analyze the search engine result pages (SERPs) to see how your main keywords perform.
To do this, try the handy SERP checker by SE Ranking. The tool will let you obtain all the SERP data for the chosen keywords in a single click. It will help you check up to the top 50 results and gain valuable insights on their on-page and off-page metrics. After such an analysis, you will have enough information to optimize your page content and website in general to stay competitive in SERPs.
Optimize Your Website for On-Page SEO
On-page optimization spans all SEO practices aimed at improving the performance of your website pages. This includes your content, keywords, title tags, internal linking, etc.
These and other on-page practices help search engines better understand your website and how it relates to the targeted keywords. Thus, by optimizing on-page indicators, you can improve your site’s relevance to users’ queries and rank higher in SERPs. As a result, more prospects will see you in search.
Here are a few simple tips that will help:
- Incorporate targeted keywords in title tags and meta descriptions;
- Include a table of contents to let engines preview your content more easily;
- Focus on content quality, not quantity;
- Keep an eye on keyword density;
- Use internal links for seamless navigation;
- Provide alt text for images and compress them.
These and other on-page improvements will help you rank higher and deliver a better user experience that will result in more prospects.
Improve Loading Speed
Loading speed is also a part of on-page optimization. However, it deserves a separate mention due to its huge importance. According to surveys, as many as 45% of users have a negative impression of businesses whose sites run slowly. So, if you don’t improve this metric, it can cost you your reputation and mean a huge number of lost prospects.
To avoid this, you need to improve your loading speed to match universal standards. According to Google, the perfect indicator is 2.5 seconds or less.
Build Backlinks From High-Quality Sources
A solid link profile can boost your online visibility, brand awareness, and traffic. But that’s not all. Apart from making your content visible to more people, backlinks also play a significant role in building solid relationships with your audience.
When backlinks come from trusted, high-quality sources, this helps you build better domain credibility, which can show search engines that your pages deserve to rank higher. But most importantly, this trick will let you develop more trustful relationships with your prospects. If they find a link to your website on a resource they find credible, they will be more likely to trust you and turn into your leads.
Build a Well-Optimized Blog
One of the best ways to drive more leads with the help of search engine optimization is to start a blog. Well-optimized blog posts will help you get in front of your audience, address prospects’ needs and pain points, inform readers about your solutions, and attain many other goals.
On top of that, high-quality blog content can help establish you as an industry expert and gain more trust. And it can also help you gain more backlinks.
Here are a few simple tips to launch a successful blog:
- Do audience and keyword research to identify topics that resonate with your prospects;
- Add target keywords;
- Format and structure your articles properly to make them more readable;
- Include visuals to boost engagement;
- Add links (including links to other pages and content on your site and external links too).
These tips should help you create a blog that drives plenty of traffic and leads. Last but not least – publish regularly to keep the audience engaged.
Improve Your Website Structure
The structure of your website plays a massive role in SEO for lead generation. Sites that drive a lot of prospects tend to feature a specific set of pages, each of which aligns with the needs and psychology of the visitor. Typically, the core pages include:
- Service page;
- About us;
- Thank you page.
Each of these pages corresponds to a specific stage in the traditional sales funnel. If you want to capture prospects and convert them, you must make all these pages easily accessible and simplify the navigation between them. To do this, you need to hone your site structure.
Leverage Local SEO
If you are a local business looking to generate more leads, you have to optimize for local SEO. This type of optimization makes your business visible in your local community and helps prospects find it on Google Maps and local search results. According to surveys, in 2022, 87% of consumers discovered new local companies via Google. So, it’s a good tip to incorporate into your lead generation strategy.
Here are the top local tactics you should try:
- Create, fill out, and optimize your Google Business Profile;
- Use location-specific keywords and optimize content for local search;
- Claim listings in trusted online directories;
- Encourage customers to leave positive reviews.
These tricks will help you rank higher in local search and, respectively, drive more local leads.
Create CTA and Lead Magnets
Leads are potential clients who aren’t ready to make a decision yet. This means that if you want to convert them into customers, you will likely need to nurture them until they make a decision. To do this, you need to obtain their contact information.
The best way to do this is by including powerful calls to action (CTAs) and magnets. These simple SEO tips will help you capture your prospects’ data for further nurturing.
Nurture Via Email Marketing
Once you collect contact information from your potential customers, you can start nurturing them to persuade them to make a purchase from you. Email remains one of the most powerful channels for this purpose.
Despite a wide selection of other marketing channels, email is still one of the most popular. The number of active email users is predicted to reach 4.7 billion by 2026. So, if you are looking for a channel to run your nurturing campaigns, email is the best option. Craft informative and engaging email sequences to demonstrate the value prospects can get from buying from you and help them make a buying decision.
Get Active on Social Media
Although Google claims it doesn’t evaluate social signals to rank websites, we can’t deny the fact that social platforms play a massive role in the lives of modern consumers. People now spend hours on end on various social media platforms, communicating, viewing entertaining content, and discovering new brands and products. Thus, social media can be a crucial tool for lead generation.
By being active on social media and delivering lots of engaging, share-worthy content, businesses can skyrocket brand awareness. You can use this as an opportunity to capture new leads and drive them to your website. So don’t neglect this tip.
By taking a proactive approach towards social media, companies have the ability to witness a noteworthy surge in their brand’s visibility and recognition. Achieving this objective entails consistently producing content that is not only engaging but also shareable.
By doing so, businesses can tap into an incredible opportunity to amplify their presence effectively and channel a steady flow of new leads directly to their website. Therefore, it is crucial for companies to recognize and leverage the immense power of social media, which has the potential to elevate their skyrocket brand awareness to unprecedented heights.
After your SEO for lead generation strategy is up and running, your work shouldn’t stop there. To reach the best results, you need to identify the core metrics and keep an eye on your outcomes. For example, you may want to track:
- Leads acquisition rate;
- Cost per acquisition;
- Conversion rate, etc.
Watching these metrics will help you find areas for improvement and boost your results!
Be Patient and Consistent
Finally, the last and most important SEO tip is to stay patient. Search engine optimization is a complex and ongoing process that takes time to bring results. Thus, be sure to stay patient and consistent in your SEO for lead generation. Only this way will you reach your set goals!
SEO is a long-term strategy that might take plenty of time but, at the same time, brings a wealth of benefits to your business.
After reading this guide, you know how to leverage SEO for lead generation. Use the tips we shared here to boost your online visibility and capture lots of qualified leads!