Conversion rate optimization | August 31, 2023

How to Generate and Close More Leads With Email Marketing

Daniel Ndukwu

In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience.

Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation.

Crafting a successful email campaign requires more than just a well-designed template and a catchy subject line. It demands a strategic approach that focuses on building meaningful relationships and providing value.

In this blog, we will explore the best practices for email lead generation that not only capture attention but also nurture valuable connections.

Email Marketing: A Timeless Tool For Lead Generation

In an age where our attention span resembles that of a goldfish, email has stood the test of time as a reliable means of communication.

While social media platforms offer a fleeting interaction, emails provide a space for deeper engagement.

According to the survey report by Statista, the number of global email users is projected to reach a whopping 4.6 billion by 2025. This staggering figure highlights the untapped potential of email marketing as a lead-generation tool.

What is Email Marketing Lead Generation?

Lead Generation is gaining new leads to increase the number of customers of your company. When people voluntarily give their contact information and permission to contact, then those people are leads for your business.

Email lead generation involves acquiring customer information by providing an opt-in form requesting a name and email address whenever a customer appears on your site.

It helps businesses build an email list of interested customers of your business and can be further used in marketing campaigns.

Benefits of Email Marketing Lead Generation

Email lead generation is a dynamic process that combines psychology, technology, and creativity. It’s about reaching out with purpose, delivering value, and nurturing relationships.

If you are up to embark on your email marketing journey, then just have a look at the benefits of email marketing lead generation.


Email marketing lead generation is an efficient approach that helps you cut the expense of traditional advertisements and marketing processes.

Apart from other marketing resources, email marketing is cost-effective and has a high ROI comparatively.


Segmenting your leads based on their demographics and industry enables you to target the customized content to your leads that drives conversions by enhancing engagement.

Boosting Brand Awareness

Email marketing lead generation is a way in which brands can send over updates, sale offers, and giveaways related to any product or service.

It helps in creating awareness about your brand’s identity to the target audience. Moreover, emails remain in the inboxes of the users which makes them accessible at any point in time.

Adding relevant calls to action in the emails can redirect the audience to your landing page or sites that can improve brand awareness.

Best Practices of Email Marketing Lead Generation

In a world where notifications bombard us from all directions, email remains a sanctuary of focused interaction. It is a space where your message can stand out amidst the noise, a space where meaningful conversations can thrive.

Adopt the following best practices, infuse them with your brand’s unique voice, and embark on a journey beyond lead generation– building a community of engaged and loyal subscribers.

In today’s information-saturated world, email marketing emerges as a sanctuary of intentional and personalized communication. Amidst the constant influx of notifications, emails provide a unique platform where your message can truly shine and foster meaningful interactions.

By adopting these best practices and infusing them with your brand’s distinct voice, you can transcend the realm of mere lead generation. Instead, you can embark on a transformative journey, cultivating a vibrant community of engaged and loyal subscribers who not only receive your messages but actively participate in and advocate for your brand

Email marketing becomes the linchpin that binds your audience, forging deeper connections, and propelling your brand towards enduring success

Moreover, your emails are not just messages; they are invitations to connect, learn, and grow together.

Understanding Your Audience

Before diving into crafting compelling emails, it’s essential to have a crystal-clear understanding of your target audience, since it is the foundation of an effective lead-generation strategy.

Who are they? What are their pain points? What solutions are they seeking? These are some questions that you have to try to answer to find your accurate target audience.

By creating detailed buyer personas, you can tailor your email content to resonate with the specific needs and desires of your audience.

Personalization is the key; emails that address recipients by their first name and offer tailored recommendations based on their preferences tend to have higher open rates.

Crafting Irresistible Subject Lines

Imagine your subject line as the gateway to your email’s content, which can even turn into leads. A weak or generic subject line is like a rusty gate that is difficult to open, whereas a compelling subject line is an inviting entrance adorned with curiosity and value.

Studies have shown that subject lines framed as questions, offering a solution, or invoking a sense of urgency tend to perform well.

For instance, “Unlock your surprise now!!!” not only conveys value but also triggers curiosity, compelling the recipient to explore further.

Resonating Content

Once your email is opened, the content within must deliver on the promise made by the subject line. Providing value beyond words is a marketing strategy that drives conversions.

Your content should be concise, engaging, and relevant. Incorporate a storytelling element to captivate the reader’s attention and guide them through the message.

Including visually appealing elements such as images, infographics, and even short videos can enhance the overall experience.

Remember, the goal is not to make a hard sell but to establish your brand as a valuable resource.

Finally, adding a signature builds trust in the audience.

Relevant Call to Action

Every email should guide the next steps to their target audience as a clear and compelling call to action (CTA). Whether it’s directing the recipient to visit your website, download an e-book, or sign up for a webinar, the CTA should be prominently displayed and easily clickable.

Using action-oriented language such as “Grab Your Spot Now” or “Start Your Journey” instils a sense of urgency and excitement, encouraging the reader to take the desired action.

Building Trust

In an era rife with skepticism and information overload, building trust is non-negotiable. Be consistent in your email schedule because erratic communication can lead to your emails being disregarded or marked as spam.

Additionally, practice transparency by letting subscribers know what they can expect from your emails. Will the target audience receive weekly tips, monthly newsletters, or exclusive offers?

Setting clear expectations fosters a sense of trust and helps in retaining engaged subscribers.

7 Proven Email Lead Generation Techniques

If you are someone looking for proven email lead generation techniques to use in your marketing process, then check out some of the tips and tricks mentioned here to bag your next lead!


How do you feel when someone wishes you on your birthday? It is nice, right? Most probably you might open up an email if it has your name in the subject line.

Personalization is a proven tactic that can be used to generate leads. Here comes the importance of customer data.

After continuous tracking and analysis, you must build customer data where you can send out emails knowing their opening frequency, popping up wishlist items, and adding sales offers and discounts.

Compelling Email Copy

Better email copy can pull the target audience into leads. Try to craft an email copy that can make an impressive change in your sales funnel.

  • Enticing landing page with links
  • Go for a simple template with a readable font style.
  • Do not use no-reply email addresses
  • Write the best email copy
  • Highlight the important phrases or sentences
  • Include emojis and gifs
  • Clear CTA

Select the Best Time

You crafted the best email and sent it, but failed to notice the time zone!

This is an avoidable issue where you can send emails after analysing the best time according to the time zones.

You can feel an increase in the open rates and engagement rates if you tend to send emails at the best time.

According to Moosend’s survey, Thursday is the best day rather than weekends to send emails between 8 and 9 a.m. which reveals that there are the highest open (18.9%) and click-through rates (2.7%).

Set Up Email Automation

Sending emails manually to the people in customer data is an arduous task. Instead, you can save time by setting up email automation with email lead generation software.

Measure Success Rate

A/B testing also can help you to finalize the most responsive emails to go out. Experiment using different subject lines and email copy and find the best among them to improve the rate of lead generation success.

Lead Scoring

You can get hands-on high-quality leads by lead scoring.

But, what do you mean by lead scoring?

Well, lead scoring is a marketing method to know how likely their leads are to buy. Marketing professionals give a score from 1-100 to your leads.

This determined lead score is marked as the intention of your customers to buy your product or service. If the score is higher, then the probability of purchase is higher.

What are the criteria to determine the lead score?

  • Lead sources- third-party providers, chatbots, landing pages, phone calls;
  • Activities of users;
  • Customer data including demographics and psychographics;
  • Metrics analysing open, engagement and click-through rates.

Use lead distribution alternatives that have built-in features for lead generation, affiliate tracking, and multi-channel marketing. Businesses can easily access insights into lead sources, targets and lead quality which enhances the fruitful success of your business.

Create mobile-optimized email

Mobile is the most popular gadget that can be easily accessed by the majority of the population. Therefore, creating a responsive email that is optimized for mobile devices is considered mandatory.

You craft high-quality content and subject lines, but what if the subject line breaks in between? As a customer, you tend to swipe out a messy email that pops up on your phone.  Right?!

Therefore, after preparing the email copy look for the inbox previewer. This definitely will help you out in sending the right way of emails to the target audience.

Cold Email Marketing

Cold email marketing is another way to generate new leads that widen your target audience. Rather than buying email addresses, you can opt for cold emailing. The average cold email reply is 8.5% in 2023.

It is a marketing strategy in which the company sends emails regarding the products or services to people who are not connected with them.

Cold email is recognised as a legal way in which you get more opportunities to generate new leads for your business. Kickbox assists you with the best email deliverability tools that help push your emails into the inboxes of the audience rather than entering them as spam.

Unlocking Future Possibilities

Imagine a future where AI-powered email marketing systems analyze user behaviour in real-time adjusting the content and delivery time to match each individual’s preferences.

Hyper-personalization will be the norm, with emails so tailored that they anticipate the reader’s needs before they even realize them.

Interactive emails, virtual reality experiences, and seamless integration with other platforms could redefine the mail landscape. However, amid these exciting prospects, the foundation of authenticity and value must never waver.


As we stand on the threshold of 2023, the undeniable importance of email lead-generation strategies for businesses becomes all the more apparent. Crafting a meticulously thought-out email lead generation strategy isn’t just a choice; it’s a strategic necessity to propel the sales process forward. It’s no surprise that a staggering 48% of marketers affirm that lead generation through email marketing stands as the most potent online strategy in their arsenal.

The future holds an intriguing array of possibilities as we cast our gaze toward the horizon of email lead generation. The rise of automation and the advent of AI technologies are poised to usher in a new era, one characterized by hyper-personalized and impeccably timed interactions. These innovations promise to redefine the landscape, elevating the efficacy of lead generation efforts to unprecedented heights.

Yet, amid this technological renaissance, certain timeless principles remain unshaken – the cornerstones of successful email lead generation. The bedrock of understanding your audience, offering genuine value, and nurturing unwavering trust remains resolute. Regardless of how advanced our tools become, these principles stand as the compass guiding marketers through the ever-evolving digital landscape.

In an era where trends may wax and wane, the enduring power of email marketing shines undiminished. It’s more than just a transactional communication; it’s a journey of forging connections. It’s a pathway to meaningful engagement, where brands speak directly to the hearts of their audience. It’s a bridge that spans the gap between businesses and their clientele, fostering relationships that transcend mere transactions. In the grand tapestry of marketing strategies, email marketing remains an anchor – unwavering, reliable, and profoundly effective.

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