surveys | May 19, 2021

How to Analyze Survey Results and Display Them Visually

Mariya Koracheva

How to present your survey data in a way that’s visually appealing, engaging, and informative?

Through the magic of visualization.

Survey results can make a significant impact on your brand’s key decisions

So you need to make sure that your visualization makes the reporting easier and understandable to your audience.

In this guide, we discuss how to conduct surveys, analyze survey results properly, and visualize those results from A to Z.  

Introduction to Surveys

What is a survey? 

A survey is a research activity that aims to collect information from a group of people for a particular topic.

These results are then analyzed, and a conclusion is based on user opinion, knowledge, or behavior.

There are three main types of surveys.

Let’s review them one by one:

  • Longitudinal: To collect data over a long time to see how something varies during this time.
  • Retrospective: To collect information related to past events.
  • Cross-sectional: To collect data about a small group of people (which belong to a large population) during a small time. 

Survey results can be of two types – qualitative or quantitative

Quantitative: This type of survey is collected from concrete, close-ended questions. Since they’re simple “yes/no” questions, they’re much easier to analyze and quantify.

Qualitative: This is generally collected from open-ended questions where participants are asked about their opinion. They’re relatively harder to visualize. 

Why do you need to use surveys in your business? 

With surveys, you can take your business to the next level.

Get to know your customer. Find out where you’re lacking, and learn to overcome your shortcomings.

Eventually, you will be ahead of your competitors by learning from these findings. 

What goals can you achieve with survey results?

  • Explore new business opportunities
  • Discover your audience interests
  • Understand the demographics of your audience
  • Power up your branding and positioning

Tools You Can Use to Create Surveys 

Depending on the type of survey you’re working on, we’ve listed a few tools to help you make the most out of them!

  • KyLeads

KyLeads quiz

KyLeads is an excellent tool to create engaging quizzes for surveys. By using quizzes created with KyLeads you will be able to convert up to 30% of your visitors into leads. With several templates to choose from, you won’t have any issues visualizing surveys’ results!

  • SurveyMonkey

Survey Monkey

Another powerful tool for creating surveys is SurveyMonkey. This platform offers a wide range of templates to speed up the process of creating a survey. 

With a free basic plan, you can create unlimited surveys! 🙂 

Bonus tip: Download the results as a CSV/Excel file for data visualization

  • SurveySparrow

Survey Sparrow

SurveySparrow allows you to build different types of surveys like chat, classic, and offline surveys. It also offers free-themed templates and data visualization options to visualize survey results in a more personalized and advanced way. 

  • Typeform

Typeform

Typeform is an online service that helps you create customized forms like quizzes, customer feedback, payment forms, and surveys. 

It allows you to get data in different formats e.g. spreadsheet, graph, and summary. This will then help to visualize survey results easily. 

  • Survicate

Survicate

Survicate aims to help business owners identify customer trends and behavior with surveys. 

You can find factors that encourage, prevent, and confuse clients to make desired actions on your site.

  • Qualaroo

Qualaroo

Qualaroo helps automate the user research process without dehumanizing the experience. With surveys, you will be able to get essential information about your customers based on your business needs. 

You can choose the tool based on your business needs. 

Moving on, let’s discuss how to analyze survey results.

How to Analyze Survey Results 

Visuals make it so much easier to analyze survey results.

Before you conduct the process of data visualization, remember that you need to analyze the results first. 

Of course, the analysis also depends on the type of survey conducted. That is, you need to take into account how the data was collected. 

  • Start with the end goal in mind – Why are you creating the survey?

Your first step is to ensure that you’ve asked the right questions from the right people to collect the data you need. 

Let’s consider an example.

You want to understand the customers’ reaction to your new feature update. 

  • Is it favorable?
  • Are people even interested in this?
  • What suggestions would people like to add?

One of your survey questions will be “How do you rate a new tool?”.

You can suggest a rating from 0 to 5. 

After running the survey among 2K users, you’ve received the following results: 

  • 70% rated the feature with “5”
  • 20% rated with “4”
  • 8% rated with “3”
  • 2% rated with “2.” 

The final survey results look like this:

  • 1400 users loved the feature
  • 400 users liked it
  • 160 users found it mediocre
  • 40 users didn’t like the feature

These numbers from a single question have split your target audience into four groups.

You can move ahead with analyzing these groups by asking more targeted questions. 

  • Filter results into various groups and subgroups as per the relevancy

After collecting survey results, you can work on it further.

Draw your attention to two groups that rated the feature unfavorably: with “3” and “2.” 

The next set of strategic questions should be for both these groups, depending on your subgoals of the specific groups you’re targeting.

  • Validate the data

It is strictly important to validate the data you got. You can do this by analyzing the questions from your survey. Take a look at these questions and think about the next:

  • What are the replies I received from [such] questions?
  • Which replies are the most important ones?
  • What are the exact replies I got from the responders in group Y?
  • Which group of responders are affected by [this] issue?
  • How can I resolve the issues faced by group Y
  • etc.

Answer these questions for yourself and validate the data you got from the survey. 

  • Examine your results

Examine your survey results to ensure that they’re efficient with the following tips:

  • A sample size of the survey

Remember that it’s quality over quantity, every time!

Take a sample of your interest group, and then focus on analyzing these results!

  • Pay attention to the insights of the survey, not to the data itself

What insights can you derive from the data?

Your insights should be understandable enough when presented to your team.

  • Complement your data with other information

If you want to impress your team with the survey report, you should complement the data with other additional information.

Consider adding in other sources of data, your own experience, and an overall analysis of the survey results. 

Helpful tip: Remember to point out when the data you’re presenting is from your survey vs. when it’s taken from third-party sources.

  • Draw conclusions

Of course, you need to remember that you need to conduct a thorough analysis of your survey.

Doing this manually may still result in human errors.

Especially if you’re dealing with a large data set.

In this case, you can take help from data analysis software to make your work easy for you! 

We recommend using Tableau – it’s a great data analysis and data visualization tool. If you need more alternatives, you can review such tools as Nvivo, Interpris, or Thematic software. 

How to Visualize Survey Results

Good job! By now, you know how to conduct a survey, collect data, and analyze it properly!

Now, let’s find out how you can visualize survey results in seven different ways. 

There are plenty of tools you can use to visualize survey results. Let’s discuss how to visualize survey results with the help of Visme (and all the amazing charts you can build with it!)

  • Pie charts

Pie charts are extensively used in data analysis. They show proportions and percentages to help teams make informed decisions. They’re ideal to give a quick overview of what the proportional distribution is like.

  • Bar graphs

A bar graph would be the best choice for visualizing a small piece of survey results. 

  • Data visualization presentation

Do you need to create a comprehensive survey that includes a lot of questions, charts, infographics all in one place?

Then it’s best to use a presentation format!

You can use an online presentation maker tool to create your own personalized, branded presentation. 

  • Venn diagram

A Venn diagram is a type of diagram made from two or more circles overlapping. The goal of this diagram is to show similarities between the properties represented in the circles. 

It helps to visualize survey results, especially, if they’re a comparison between two or more things. 

  • Line Graphs 

A line graph or a line chart is a type of data visualization that aims to demonstrate the changes in value across specific time intervals. The dots connect lines and fall on the intersection of value and time.

  • Pictographs

Pictographs allow you to use icons on your survey results report. They use symbols like shapes and icons to convey the meaning of survey results.

Let’s say, you need to visualize survey results that illustrate what people prefer to smoke: cigarettes or smoking pipes?

In this case, you can use pictographs. 

  • Infographics 

Infographics are a great way to visually represent survey results. With the help of infographics, you can showcase different statistics by applying graphs and illustrations. 

There you have it, all seven ways on how to visualize survey results!

To Sum Up 

Surveys are critically essential for your business. They can help you collect information that might be missed otherwise!

All you need to do is collect relevant data, and present it in a simple (yet visually attractive way!)

Hope you’ve learned something informative and valuable in this article. If you have more ideas on how to visualize survey results, feel free to share them in the comments.

 

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