Kristina Shkriabina

About Me

Kristina Shkriabina is a Content Marketing Manager at Synebo, a company focused on building сomprehensive Salesforce solutions. Kristina has over 6 years of experience in broadcasting journalism and British parliamentary debate.

My Articles

How to Align Your Email Series for the Buyer’s Journey [+Examples]

Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]