Despite all the flak it receives, email marketing can earn up to a $44 ROI for every dollar spent. In many industries, it can lead to better conversions than popular social media platforms. One of the reasons it continues to deliver is its ability to adapt and incorporate new trends seamlessly. Even though that may […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
Generic email blasts rarely yield effective results. Personalised email marketing campaigns make use of subscriber data, such as purchase history, browsing habits, and expressed preferences, to deliver more relevant communications. This method regularly leads to better open rates, more clicks, and increased revenues. This article contains a short instruction for novices. You’ll learn how to […]
Think email is old news? Think again. While other platforms come and go, email marketing is still going strong – returning $36 for every $1 spent. Why? Because it cuts through the noise and lands right in someone’s inbox. No algorithms, no distractions. List building email marketing is a critical part of any long-term strategy. […]
For local plumbing companies, email marketing for plumber local businesses is a direct and cost-effective way to build customer relationships, encourage repeat business, and generate qualified leads. Unlike generic advertising, it allows you to send targeted and useful content directly to homeowners who already know your brand, making it one of the most effective marketing […]
Email marketing isn’t what it used to be. People ignore generic, one-size-fits-all blasts. They want emails that feel relevant to them — messages that match their interests and how they interact with your brand. Here are the most effective AI email marketing personalization techniques you can start using right now. Basic automation tools help a […]
Email marketing can seem overwhelming with funnels, automation, and numerous strategies. Yet simple principles often make the greatest difference. One of these is the 80/20 rule. So, what is the 80/20 rule in email marketing? It means that a small share of your efforts or subscribers produces most of your results. Once you get that, […]
Email still wins in 2025—but the biggest gains aren’t coming from “more sends.” They’re coming from tighter data, fewer tools, smarter automations, and clear value exchange with subscribers. Below are five concrete case studies email marketing from this year across ecommerce, DTC subscriptions, and media, plus takeaways you can copy now. Check out 5 Email […]
Email is still one of the best ways to stay connected with your audience and get a strong return on your marketing efforts. But a lot of companies are doing it wrong — they blast out generic messages instead of using email as the strategic tool it is. This guide provides a practical plan to […]
These days, landing in the inbox isn’t just about what you write — it’s also about how you send it. Using shared hosting can be risky. If another site on your server gets flagged for spam, your IP could be blacklisted, too. Plus, limited resources might slow down or even stop your campaigns. That’s where […]
In the interior design industry, effective marketing is a necessary component for business growth. Social media provides visibility but offers limited control, as audiences are subject to platform algorithms and trends. Interior design services require trust and significant financial investment from clients, making a reliable and direct communication channel essential. Email marketing for interior designers […]
In the car business, nothing beats a direct line to your customers. Email marketing automotive gives you just that. It’s the personal touch that builds loyalty after the sale, whether it’s reminding someone about service, showcasing a new model they’ll love, or simply staying top-of-mind. Best of all, you can track its success every step […]
