Owen Baker

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How to a Create Compelling Case Study Using Surveys (+Examples)

There are things you can kill – a good story is certainly not one of them. Stories are immortal, particularly when they are captivating, insightful, and memorable.  When Plato said, “those who tell stories rule the world,” he certainly wasn’t thinking about marketing, but nowhere could that quote be even more real and emphatic. Seth Godin couldn’t […]