LinkedIn, as I’m sure you’re aware, is one of the largest social media platforms in the world. It’s unique in many ways but one of the most important is the fact that it’s a professional platform.
People from all over the world create a type of digital resume with their work experience, contacts, and their current positions. For a salesperson or a marketer, it’s a goldmine that doesn’t run dry.
It can be used to develop a steady stream of quality leads to grow a brand much faster. The challenge is the amount of manual work required to use LinkedIn properly.
That’s where LinkedIn bots and automation tools come into play. They can help you cut down a lot of the grunt work and get results in a fraction of the time.
In this guide, you’ll learn about some of the best LinkedIn automation tools to generate and nurture quality leads on LinkedIn.
Best LinkedIn automation bots
Don’t let the strange name fool you, Dux-Soup brings many important tools to the LinkedIn automation game. It automates more than just finding prospects and sending a friend request. It actively engages with prospects on the platform by endorsing skills, interacting with LinkedIn posts, and more.
Once you’ve connected with a prospect, you’re able to send automated follow-up sequences of varying lengths. You can even go as far as filtering based on how active the people you reach out to and save yourself time by ignoring those who don’t engage with your messages.
Dux-Soup also has a simple CRM that allows you to keep track of people you’ve interacted with and you can even apply tags. Conversely, you can upload a list to the platform and reach out to people that way.
- Automate emails and LinkedIn messaging
- Basic CRM to keep track of the people who you’ve interacted with
- Tag prospects to follow up with later
- Ability to upload your own list of prospects
- Interact with prospects with the LinkedIn bot by liking posts and endorsing skills
- Download contact information right from the platform
- Make notes against profiles
- It’s a desktop application so it’s tied to CPU usage
It has a free plan and paid plans start at $14.99/m.
Salesloop is a solid LinkedIn automation tool that’s designed for one-man squads all the way up to medium enterprises. One of its strong suits is the ability to launch multi-channel campaigns using email and LinkedIn together.
The targeting options let you find the perfect match prospects for your needs. For example, you can filter by geography, industry, and even job title. Once you find matches, you’ll be able to automatically connect and start sending personalized messages to turn them into leads and take the next step in your funnel.
One of the major problems of the first generation LinkedIn tools was the fact that they were designed as desktop applications. If you disconnect from the internet, the campaigns you’ve set up will stop running. Salesloop doesn’t suffer from the same limitation.
- Geographic, industry, job title, etc. targeting
- Simple personalization tools
- Sync across email and LinkedIn for consistent messaging
- Automatically remove people from automations after the first reply
- Doesn’t require you to leave your computer on to run
- Campaign reporting
- Basic CRM
- Still a young tool that needs further development
- Doesn’t help you determine usage safety limits
Pricing starts at $39/m for a single user and can go as high as $799/m for the managed service.
LeadConnect is a well-rounded LinkedIn bot that brings many useful features to the table. You’re able to use either the basic LinkedIn search or Sales Navigator to help the tool define your target audience. Afterward, you can send connection requests with personalized messages and follow-up with them after they’ve accepted your requests.
It also has integration with other email lookup tools so you’re able to get their contact information and continue the conversation off the platform. With the Hubspot integration, you can send all their data – including the conversation – to your CRM and follow-up accordingly.
- Chrome extension
- Sync contacts to your Hubspot account
- Set targeting options
- Integrate with email lookup tools
- Multiple follow-up messages on LinkedIn
- Reply opt-out so you’re not sending follow-up messages to people who’ve already replied
- Simple team management
- Message personalization
- Simple analytics
- Interface can be confusing at times and require extra steps
- Support is often subpar when you run into an issue
It has a free plan then pricing starts at $25.95/m.
Expandi is a newer LinkedIn bot and claims it’s the safest on the market. With the permanent restrictions that LinkedIn has started handing out, this may be an important distinction. In line with that assertion, there are a number of features put in place to make it a reality like dedicated country-based IP, delays between actions, a warm-up feature, and limits in line with LinkedIn usage guides.
In addition to the safety features, it has the tools you’d expect from a LinkedIn bot. This includes connections to your CRM, follow up messages, personalization, etc.
- Connect to popular CRMs
- Strong targeting features
- Emphasis on the safety of your account
- Multiple playbooks to follow and get better results
- Manage multiple accounts
- Inbox to manage your chats from LinkedIn
- Simple analytics to gauge performance
- Targeting options to make the most of your efforts
- Develop follow-up sequences
- Personalize all your messages
- Reply detection
- It’s a bit more expensive than other tools
Expandi has a single pricing plan of $99/m per account.
Zopto calls itself the #1 LinkedIn automation tool. While the title is debatable, it does have a solid feature set that attempts to back up the assertion. It has a responsive support team, is cloud-based so you don’t have to worry about downloading anything, and uses an algorithm that mimics human behavior to keep your account safe.
- Large number of criteria available for targeting
- Lists are cleaned automatically using it AI
- Identifies and removes emojis when personalizing outreach
- Multiple account management
- Built-in LinkedIn safety features
- Access proven templates
- Create as many campaigns as you need
- Support for campaign scheduling
- Detects replies and stops automated follow-ups
- Integrates with hundreds of tools through Zapier
- Much pricier than other tools
- All incoming leads are in the same inbox so if you’re running multiple campaigns it can be difficult to manage
Zopto starts at $215/m for a single account and goes as high as $895/m.
Alfred is another solid LinkedIn bot that multiples your results without requiring more effort on your part. In addition, it helps you automate your email and even Twitter interaction for true multi-channel campaigns.
It goes beyond just sending requests and follow-up messages (though it does that too) by allowing you to engage with user’s posts and view their profiles. Safety is also taken care of with Alfred due to the usage limits automatically imposed
- Run multichannel campaigns through LinkedIn, Twitter, and email
- CRM that provides detailed information about new contacts
- Reporting features to understand your performance over time
- Team management
- Post scheduling
- Safety limits that protect your accounts at all times
- Additional services to optimize your LinkedIn presence and performance
- No refunds under any circumstances
- The interface can take some getting used to as a novice
Prices start at $49/m and goes up to a few hundred dollars a month
7. Phantom Buster
Phantom Buster isn’t just a LinkedIn tool – it also works with Twitter, Facebook, multiple Google services, etc. It’s designed to automate certain tasks on specific platforms and scrape data for you.
Each use case is part of a specific module that you can mix and match as you see fit. Each action takes up a slot so if you use all the LinkedIn tools, it’ll require 8 slots. In addition to the slots that’ll be used, you’re limited by the duration of the action.
- Send LinkedIn connection requests automatically
- Scrape content information from LinkedIn profiles
- Send personalized messages
- Export LinkedIn search results
- Find information of companies on LinkedIn
- The pricing is a bit convoluted
- There are no safety precautions to protect your account
It has a free plan then the paid plans start at $30/m for 1 hour of work and 5 slots.
We-Connect is also fighting for the title of the safest LinkedIn bot in the world. To that end, it provides a unique IP, usage limits, and randomized actions. Beyond that, it has a number of useful features such as an API, Zapier integration, duplicate message prevention, and more. It’s a solid tool that’ll get the job done.
- Bulk contact requests
- Send messages and follow-up sequences (up to 10 messages)
- Visit profiles on LinkedIn
- Export data from the tool
- Campaign reporting
- Inbox management tools
- Detects replies and stops sending follow-ups
- Message personalization
- Contact tagging and adding notes
- The interface may be confusing for many users
- Can only run one campaign at a time
Pricing starts at $49/m per user
9. LinkedIn Helper
LinkedIn Helper combines LinkedIn automation with a solid CRM to help you get better results from your outreach. It boasts 90,000 happy users and has the features to back it up. Like many other tools on this list, it has a strong emphasis on safely automate your LinkedIn activities.
- Built-in CRM
- Integrations with 3rd party CRMs
- Invite connections to LinkedIn groups
- Autoresponders for new contacts
- Follow-up sequences
- Message personalization
- Tag contacts
- Send InMail to 2nd & 3rd-degree contacts
- Integrates with email lookup tools like Snov and Hunter
- Remove connections from LinkedIn
- It’s an app that needs to be downloaded
Pricing starts at $15/m/account and reduces the more months you subscribe for.
10. LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the safest tools for LinkedIn automation because it’s created by the company itself. It gives you full access to LinkedIn where you can prospect, send InMail, create and save lead lists, video training, and so much more.
It doesn’t let you automate the process in the same way third-party tools do but it’ll give you many insights they can’t. For the best results, use one of the other tools on this list with LinkedIn sales navigator.
What to look for in LinkedIn automation tools
Not all LinkedIn automation tools are created equally. Some do the basics but you run the risk of getting your account banned or permanently restricted. Some do the basics and also add advanced features to help you along.
The following areas are must-haves for any LinkedIn bot you choose to work with.
One of the most important aspects of a LinkedIn automation tool is strong targeting features. There are millions of people from all industries. Targeting based on location or general industry often isn’t enough.
The best LinkedIn tools allow you to get granular with your targeting. The prospects that enter your pipeline are more likely to turn into customers and clients down the line. When targeting is off, you have a lot of wasted effort.
Another important aspect of LinkedIn marketing is being able to handle the new contacts you acquire. Many people will be replying to your connection requests and messages. How do you keep up with it all?
Contact management and an inbox are nonnegotiable. They’ll keep you organized and ensure no lead slips through the cracks.
LinkedIn power users are getting used to being pitched with poorly designed automation campaigns. Someone will send them a sequence that they’ve sent to 500 other people and the power user will be able to identify it from a mile away.
A new trick some linked users have taken advantage of is putting an emoji in front of their name. The automation tool will pick this up and mistake it for their first name. Instead of hey *John* it becomes hey *emoji* which is a dead giveaway for automation.
Avoid this by choosing a tool that allows you to use personalization based on many factors like job title, company, area, etc. (and can parse out emojis).
No matter the tool you choose, it’s important to stay within the usage limits as stipulated by LinkedIn. The platform is starting to tighten (or rather, enforce) policies related to how you can use third-party tools.
One of the ways they enforce this is through the permanently restricted account. You basically lose access to the useful features on LinkedIn. While it’s possible to lift a ban on a restricted account, it’s difficult and time-consuming so just follow the rules.