Welcome back to another edition KyLeads product updates.
These are my favorite posts to write because they give you a glimpse into the work we’re doing behind the scenes.
They’re also a way for us to keep an open record of our progress over time.
It seems like just last week when we were talking about our new UI. Now, we’re focused on implementing exit popups and a few other cool features I won’t reveal quite yet.
Let’s dive into the updates we’ve delivered this time around.
We’re always adding new integration and this period is no different.
GetResponse is a popular email marketing tool used by tens of thousands of businesses around the world. I’ve used it on some of my other projects in the past as well.
It was an obvious choice when we were deciding which services to integrate next.
The GetResponse integration allows you to choose whether or not you’d like to send a confirmation email to your new contacts before they’re added to your mailing list.
This is an important consideration because of the new laws around data privacy. Now, you can be compliant at the click of a button.
Campaign Monitor is another popular email marketing software that we’ve decided to integrate with after a few requests.
Of course, you can send newsletters and set up a few advanced automations. If you’re in the market for an email marketing service then it’s a solid choice to check out.
Anyways, we now have a direct integration with Campaign Monitor which you can use to send your contacts and initiate nurturing and marketing campaigns while increasing revenue.
Shopify has been a bit of an elephant in the room for us. We’ve wanted to do the integration for a while but haven’t gotten around to it because other things have taken precedence.
The good news is that we’ve finally been able to take care of it. You can now integrate with Shopify by pasting the embed code for your quizzes or popups on specific pages. You can now use your quizzes and popups to increase your Ecommerce revenue.
Templates make the world go round when it comes to creating high converting popups and quizzes. We’re constantly creating more so you have a large selection of templates to choose from. In this update, we’ve added templates for both quizzes and popups.
We decided to go wide with these templates because there are so many different industries we serve. There are just under a dozen templates ready to go when you want to create a quiz and we’ll be adding more over the course of the next few months.
If you have any that you’d like for us to create then let us know. We’re open to any and all suggestions.
We also created a series of popup templates to complement the templates we had before. This is a smaller update but takes advantage of the popup types in our inventory.
Now, each popup type has multiple templates you can take advantage of. All of them are created with an eye to conversion best practices.
Again, if you would like to see a certain type of template or design then let us know and we’ll do our best to create it.
Thank you page customizations
Before the thank you page was basic at best and it would’ve been in your best interest to just redirect users to another page.
We didn’t like that so we’ve decided to go back and look at what someone would want to accomplish with a thank you page.
We’ve expanded the way you can edit your thank you page and given you more control of the experience your visitors have.
We’re, of course, not done. We plan on turning the thank you page into another opportunity to get a conversion out of new contacts by adding a one-click opt-in option.
That’s not quite under development but be on the lookout for it. It’ll be done sooner rather than later.
The more complex software gets, the more bugs need to be found and squashed. We spent a lot of time addressing bugs that were affecting some of our features and the user experience. I’ll just mention a quick list without going into too much detail.
While it worked, it left a bit to be desired. We’ve streamlined the split testing interface and reporting dashboard so you get the most important info at a glance.
Quiz answers options
These were a series of cosmetic changes that make the quiz look better for the end users. You won’t have to do anything differently because these are built into the core of KyLeads now.
Before, when you uploaded an image for the quiz image answers, there was no real way to understand whether the upload was successful. This was a UI mistake from our end but it’s been taken care of. Now, when you upload an image it shows the name of the uploaded file to indicate the upload was successful.
This was a major sticking point with both forms and quizzes. Changes made didn’t reflect in real time. You had to save your changes and reload the page before they’d reflect. That was far from ideal and cause a lot of confusion. Now, as you’re making changes you can see how your form will look.
It saves you time and cuts down on confusion.
Clearer UI for popups
There was a slight issue when you chose a popup template with images. It wasn’t immediately clear that you needed to click the image in order to change it. We’ve added microcopy that addressed the issue. Now, you can get in and get out with much less confusion.
I wish everything we did at KyLeads revolved around shipping the latest and greatest features. It doesn’t. There are other things we had to do that pertains to the business of business which I’d like to share.
Fortunately, I didn’t try to hire developers myself like last time. Instead, I handed over the part where we vetted skills to someone else and only jumped in when it was a matter of culture fit and work ethic. It seems to be working well.
We brought on a few more developers over the last few weeks and are trying to get them acclimatized to the way we work.
We’ll be able to get features through the door much faster than we’ve been able to in the past. These updates posts will be much bulkier once they’re all the way ramped up.
Even though we’ve had a bit more success hiring developers this time around, it has still been a challenge striking the balance between people that can grow with our organization and those who are already skilled and can take over leadership positions.
We’re a bit behind with shipping the UI (and by extension the development) of the surveys aspect of KyLeads.
We don’t have a UI developer in house and had issues with the person who initially designed our app UI (unreliable is an understatement).
This time around, we went with another freelancer and he’s proven to be unreliable as well. It seems we have bad luck when it comes to finding a good UI designer.
Anyways, here are a few screenshots of what the Survey UI will look like.
It’s coming along nicely but as a founder, it’s never fast enough. I predict we’ll be done with the UI by the end of the month and we’ll start development on the Survey’s beta soon after that.
We hit a lot of our targets this period but were unable to take care of everything because of a lot of unforeseen bugs. We’re steadily working towards it and in the next update we’ll have more integrations as well as exit popups taken care of.
Thanks for supporting us and taking the time to read about our progress.