Conversion rate optimization | February 6, 2019

8 OptinMonster Alternatives and Competitors to Convert More Visitors

Daniel Ndukwu

There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article.

What do you want in an opt-in form maker?

Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools?

OptinMonster is a well-known opt-in maker. It offers a wide range of features and customization options. It also has its limitations such as the number of page views, limited access to different popups types on their tiers, forced yearly pricing, and missing features that may be important to your business.

That’s why we put together a list of the best OptinMonster alternatives to create popups that convert and grow your mailing list.

If you’re looking for an OptinMonster alternative or just want to know what’s on the market then this guide will help.

Here are the best OptinMonster alternatives to grow your business.


KyLeads’ opt-in form and quiz maker caters to small businesses and marketers to help them increase their email leads.

With KyLeads, you can easily create different types of popups such as slide-in, lightbox modals, inline forms, floating bars, and full-screen takeovers. In addition to the forms, you’re able to create quizzes to capture leads, segment your subscribers, and use the insights you gain to send tailored messages.

Personalized and segmented messages generate 58% of all email marketing revenue.

KyLeads has multiple targeting options such as UTM parameter, scroll percentage, and page level to name a few. Of course, you can choose a template then customize every aspect to match your brand and maintain consistency.

Every plan comes with hundreds of thousands of page views and you’re able to A/B test your popups no matter which pricing tier you’re on.

The intuitive reporting makes it simple to get a bird’s eye view of how your popups are performing as well as the contacts you’ve collected. Use those insights to formulate split tests and improve your conversion rates.

KyLeads works with almost every website builder platform and integrates with the major email marketing platforms with a few button clicks. That means you don’t have to fiddle around with code to get started.

The end result is more contacts, the ability to send tailored messages, and more revenue.

Try KyLeads for free.


Privy started life as a different tool. They originally wanted to connect brick and mortar stores to the online world and help them track conversions. When that didn’t work, they pivoted to become the popup maker we see today.

They have a strong emphasis on Ecommerce and combine Ecommerce specific features into their offering.


They have multiple opt-in types so you’re able to select the one that works best for your visitors.  They also have gamification through spin to win which helps increase conversions. The editor is easy to use and doesn’t require much learning to get up to speed and start creating popups.

Finally, they offer deep Ecommerce integrations like coupons that sync to your store and improve conversions on your product pages.


They’ve tried to do a lot of things inside of Privy like a landing page builder and autoresponder. The autoresponder is a bit more expensive than dedicated email marketing service providers which is the con but it does serve its intended audience well. The landing page builder is a bare-bones version. At best they’re basic tools that you’ll choose if you don’t have any other choice.


Mailmunch is a stripped down popup builder that lets you focus on your goal – getting more email subscribers. To make this possible, they removed many features other popup makers have.


The main draw of MailMunch is its simplicity. You can get in and out within a few minutes and make popups that work for you. They have the common display types such as lightbox popups, slide ins, and floating bars. This is an entry level tool in every sense of the word.


When they chose simplicity, they gave up a lot of the advanced features people have come to expect. You can’t make full screen takeovers and they have a limited integration ecosystem. Instead of direct integrations, they opted to rely on Zapier which may lead to extra expenses.


Hellobar is another popular solution to create lead capture forms. It has a unique feature called leading question that allows you to ask a question before someone sees your form.  It’s similar to Yes/No opt-ins.

By prequalifying visitors, you increase the chances of a conversion from the people who eventually see your lead magnet.


Hellobar has most of the features you’d expect form a lead capture tool. What gives it a slight edge is the ability to funnel visitors to different places on your website. You can also talk to visitors, make announcements, and promote your social channels.


They have a limited number of popup types. The most obvious missing link is the inline form which you can be embedded in pages or after a post.

Though the leading question can be effective, it’s tricky. If you ask someone if they want to increase leads, and they still say no, it’ll still show a form which is a negative user experience.


When Sumo was first launched, it contained a suite of tools to help you grow your website. They’ve reduced the number of things you can do with the app in order to focus on Ecommerce websites.

That doesn’t mean you can’t use them on other websites. It means the feature set is evolving to cater to Ecommerce stores so keep that in mind when evaluating this tool.


They have the major opt-in types such as lightbox, full screen, and slide in. In addition to that, you’re able to do some advanced things with your targeting options like referral source, cart abandonment, and UTM targeting.

They also have deep integrations with Ecommerce platforms like Shopify which lets you send more relevant messages.


They used to have a much larger suite of tools which allowed you to grow your website whether that was Ecommerce or otherwise. With their recent pivot, they’ve dropped a lot of those features (or made them more difficult to find).

Convert Pro

Convert Pro is a WordPress plugin that allows you to create many different types of popups to grow your mailing list and build an engaged mailing list. It’s brought to you by the people who made Astria theme.


One unique feature of this app is the adblock detection. You’re able to configure your popups to work whether or not the user is using ad blocking software. This is definitely a plus since almost a quarter of your visitors may be using an ad blocker.

The plugin also has multiple templates, exit intent popups, and the other standard ones you’d expect in a lead generation tool.


One of the major cons is that Convert Pro is limited to WordPress. No matter how great it is, you can’t use it for any other CMS. That’s a major disadvantage. In addition to that, they don’t have their own built in analytics. You have to connect to Google Analytics. If you’re not using Google Analytics then you should steer clear of this tool.


Bloom is a WordPress plugin brought to you by Elegant Themes. When used with another Elegant Theme, it’s a powerful tool. Of course, it’s not limited to use with an Elegant Theme.


Bloom comes with over a hundred templates for you to choose from and customize. You can split test your forms, change almost any element, and access clear reports. The triggering options are clear and include timed delay, scroll percentage, and exit intent.

Finally, they have over a dozen email marketing integrations – all of the most popular ones.


Unfortunately, this is a WordPress plugin which means if you don’t have WordPress then you’re out of luck. They’re also missing a few key opt-in types like floating bar and full screen takeover.  Bloom lacks some of the advanced targeting options some of the other software has.


Optimonk has been on the market for a while and started as a simple tool for exit popups. It has evolved into a fully featured popup maker and on-site retargeting tool that’s focused on Ecommerce. You can use it to reduce cart abandonment and engage with visitors on your website.


With OptiMonk, you’re able to do quite a few things in addition to creating popups. You can collect feedback, make surveys, and promote social sharing. The platform also lets you create many different types of popups like floating bar, sidebar form, and lightbox popup to name a few.

With their Ecommerce integrations, you can target visitors based on their cart value or current order.


They severely limit the number of visitors with all of their plans so it gets expensive fast. The first plan only allows for 5,000 visitors a month. In addition to that, you have to pay about $400/m to remove their branding.


There will never be a shortage of tools to help you increase your conversions. The question is whether or not they’re the best tool for your specific situation.

We’ve gone through quite a few OptinMonster alternatives that’ll help you achieve your goal of growing your mailing list and getting more customers.

We made sure to include only direct competitors as opposed to all the tools that are available on the market.

If we missed any OptinMonster alternatives in our list be sure to tell us in the comments and don’t forget to share.

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