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Conversion rate optimization
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A segmented market is one that’s more valuable to you. Demographic segmentation, in particular, is often the first step in creating customer profiles that help you… Read More »Demographic Segmentation: Definition, Examples & How to Use it
Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse… Read More »23 Lead Generation Statistics Every Marketer Needs to Know
It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In addition to increasing engagement rates, your messages… Read More »What is Market Segmentation? The 5 Types, Examples, and Use Cases
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion… Read More »How to Create A Viral Interactive Quiz for Lead Generation (& Revenue)
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of… Read More »Unleash The Confirmation Bias In Business + 5 Examples
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new… Read More »Tripwire Offers Marketing: Examples, Pricing, and Funnel Strategy
You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if… Read More »Psychographic Segmentation: Definition, How to Use it, & Examples
Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost everything. This is a double-edged sword because… Read More »Information Bias in Business: How to destroy its negative impact