Product Updates August 2019 Welcome back to another edition of KyLeads product updates. We’ve been hard at work creating a more stable application for our new and current customers while adding in features that have been widely requested. Most of our time has been focused on implementing a huge new feature. In fact, it’s not […]
Exit popups have been proven to work well for increasing website conversion rates. They can help you capture the attention of users who would otherwise exit your page without making a purchase or becoming email subscribers. That’s never a fun experience. It takes a lot of effort and energy to build an engaged mailing list […]
Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you […]
It would be amazing if you could create a product or service and people started lining up to buy. Unfortunately, that rarely happens in the 21st century. There’s too much competition and choice for people to miraculously notice you. So what do you do? How do you bridge the gap between where you are and […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollars to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave […]
Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum […]
Welcome back to another edition KyLeads product updates. These are my favorite posts to write because they give you a glimpse into the work we’re doing behind the scenes. They’re also a way for us to keep an open record of our progress over time. It seems like just last week when we were talking […]
Every day, I get an email about a must-see webinar that’s going to show me the secrets of the marketing universe. That’s cool, I’ll pass. It’s no longer an effective niche marketing strategy. That’s because webinars have been beaten to death in my space. Most of them are thinly veiled sales pitches. Conversely, webinars in […]
School doesn’t create great marketers. The proper education – no matter where you get it – does. There are two ways to go about it: Fumble around and do a lot of trial and error Stand on the shoulders of giants and cut your learning curve in half This article is for those who choose […]