You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted…..and WHY they wanted it? That’s the information psychographic segmentation gives you.It’s almost like reading minds….We’ve covered market segmentation which allows you to divide the world into groups […]
70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]
Sales funnels are powerful tools that take visitors from slightly curious to paying customers. A quiz funnel takes the best aspects of a sales funnel and turns it into something better. In this guide, you’ll learn what a quiz funnel is, how it’s different from a traditional sales funnel, the elements you need to make an […]
Having a good product is nice. A unique product is better. A good product that’s also unique is like winning the lottery. Amazing things happen. They might as well stick an “S” on your chest. Today, I’m going to touch on a topic I have a soft spot for – product differentiation. Product differentiation (coupled […]
You may have seen it before – the statistic that says email generates $38 for every $1 spent. Facebook ads, social media ads, and search engine marketing can’t compete. As an Ecommerce brand, email marketing isn’t nice-to-have, it’s essential. Unfortunately, many brands don’t utilize ecommerce email marketing to its full potential. So why does your […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
It’s all about the email subject line – right? If you create it correctly then riches, fame, and glory will follow. I wish it were that easy. There are many moving pieces when it comes to an email campaign and the subject line is just one of them. It just so happens that it’s the […]
Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse purchases. This post shares some of the most compelling lead generation statistics so you can make the right moves now and in the future. Lead generation statistics that matter Only […]
Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them […]
It’s widely accepted that surveys are a great way to do market research, gauge customer loyalty, and make better decisions in your business. Most of the time, people focus on the type of survey they’re using but spend much less effort on the questions. In reality, survey questions are the most important aspect of the […]
In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]
Knowing when to use inside vs. outside sales comes down to what you’re trying to sell and your sales strategy. After all, different customers respond to different kinds of sales tactics. Whether you’re a B2B or B2C company, you need to find out the best way to sell. The main difference between inside and outside […]
Lead nurturing improves your sales rate by 50% and can cost you 33% less than new or non-nurtured leads. To learn how to nurture your leads and convert them into paying customers, you are in the right place. In this blog, we will explore what lead nurturing is and the strategies that will help you […]
Did you know quizzes can generate up to 40% conversion rates when used correctly? Unlike traditional lead magnets, quizzes engage users interactively. As a result, users are more likely to share their information. Interactive design quizzes are an excellent way to engage users while assessing their knowledge and preferences in a fun and creative way. […]
You’ve created a stunning landing page—it’s up and running, ranking for the right keywords, and gets decent traffic. But the conversions, they’re stooping low. Where could the disconnect be arising? There’s a simple, three-word answer to this—landing page optimization. While it’s true you can’t put a specific number on what a good landing page conversion […]
Evergreen content is the backbone of a solid content marketing strategy. Sure, may create trending posts that piggyback off what’s happening right now in the world. It works for short term traffic gains. If you’re trying to build a business off of it then be prepared for the never-ending content treadmill. This post is for […]
Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It proved to be more of a challenge than I’d anticipated. I went in thinking it couldn’t be more difficult than hiring a virtual assistant. I was wrong. Before I started KyLeads, my only experience hiring tech […]
