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    18 Website Optimization Mistakes You’re Making (And The Fix)

    Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]

    How to Make an Interactive Quiz That’s Engaging (+Examples)

    Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]

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  • Latest Articles

    6 Reasons Why Email Marketing Is Essential For Business

    Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]

    How to Optimize Your Lead Generation Funnel for Higher Conversions

    At first, it might look like your customers make random choices when buying. One day, they’re eager to buy. And the next, they don’t. But that’s not really how it works. Sure, everyone’s buying process is unique. However, there’s always a path they follow. A successful funnel can make your business regularly attract genuinely interested […]

    The Role of Visual Content in Sales: Why Event Photography Matters

    Visual content is a cornerstone of effective sales and marketing strategies. Top-notch event photography can greatly improve a brand’s reputation, captivate viewers, and increase sales. Using engaging imagery, companies can engage their desired demographic and convey their message with greater impact. This article delves into the significance of event photography in increasing sales, offering tips […]

    Unsubscribe No More! How to Design Newsletters They Can’t Resist Opening

    In digital marketing, a good newsletter is an important part of your email marketing strategy. It helps you connect with your target audience, build relationships, and increase conversions. However, making a newsletter that really resonates takes careful planning and effort. This guide will help you learn how to design an effective newsletter that grabs your […]

    Is SMS Marketing Right For Your Brand? 6 Things to Consider

    Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Utilizing an SMS Gateway API can streamline this process, allowing brands […]

    What is Advertising? Everything You Need to Know + Examples

    Advertising is a powerful way to market your products and reach your target audience to enhance conversion rates.  Advertising has increased at an exponential rate in the last few decades, and digital ad spending is expected to reach over $375 billion by the year 2021.  It must be important – right?  In this article, we’ll […]

    8 Effective Branding Tips to Create an Amazing Brand

    Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you […]

    How to Use Triggered Messages in the Lead Gen Process

    As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better? Oh, the email […]

    Social Media Engagement: New Ways and Strategies

    Social media engagement is an integral part of any online Virtual marketing campaign. If a company fails to utilize the reach and influence of social media, it will always fall behind, at least compared to its competitors. But engaging your target audience on social media is not an easy task. It requires careful planning, effective […]

    The Framing Effect: Simple Tweaks to Stop Losing Money

    Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]