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  • Latest Articles

    6 Email Personalization Tips to Connect With Potential Customers

    One of the most challenging tasks that marketers face is connecting with current and potential customers. While email is frequently viewed as the most productive means of communicating with them, the tricky part is deciding what to say. Subscribers and customers have grown to expect – and demand – customized emails that are relevant to them. With […]

    Psychographic Segmentation: Definition, How to Use it, & Examples

    You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted…..and WHY they wanted it? That’s the information psychographic segmentation gives you.It’s almost like reading minds….We’ve covered market segmentation which allows you to divide the world into groups […]

    Best Mailchimp Alternatives 2020 (Advanced Features + Free Plans)

    Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]

    The Curse of Marketese: How to Fight Back

    Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]

    33 Content Upgrade Ideas to Build Your Mailing List + Examples

    What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me ask. […]

    How to Create Lead Magnets That Convert

    A marketer’s main goal is to generate qualified leads that will make their way through the sales funnel and eventually convert into customers. But we all know how challenging it can be to build a robust email list. Enter lead magnets. In this guide, we’ll show you how lead magnets work and how to create […]