The world would be much different if people could read minds. We can’t so the next best thing is the different types of surveys you can send to customers and members of your organization. Surveys help you understand what’s working, what isn’t, and different areas you can improve. With that information, you can make changes […]
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be […]
In 2019, Affiliate marketing was responsible for billions of dollars in sales for vendors. It was also responsible for billions of dollars of revenue for the affiliates promoting the offers. Instead of shrinking, the industry is growing. The problem is a few super affiliates are taking home most of the earnings. Not anymore, we’ve compiled a […]
70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. They’re referred to as nominal, ordinal, interval, and ratio scales. Each of the measurement scales builds on the other. Scaled questions, no matter what they are, derive from these four measurement scales. For example, […]
It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want. According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open rates while 24% experienced […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have […]
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you so know […]
It’s obvious why you need to build an affiliate marketing program — to make more money, of course. Just look at HP. The IT company managed to net 43% more revenue thanks to its content partners. However, if you don’t know how to build an effective affiliate marketing program, you’ll struggle to entice high-caliber affiliates […]
