Internet scams are nearly as old as the internet itself, and many have roots in cons that existed long before the World Wide Web. Email is the delivery method of choice for many of these scams, which trick unsuspecting users into giving up valuable data and even money. Awareness is key to recognizing and avoiding […]
Key Takeaways Slower Brick-and-Mortar Sales Retailers face an unpredictable holiday season as cautious consumers balance the spirit of seasonal shopping with COVID-19’s impact on the economy and accessibility to physical stores. Brick-and-mortar sales will slow, but total retail sales will increase from unprecedented e-commerce growth. Longer Shopping Season The traditional holiday shopping season will start […]
User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy. And for good reason: It improves performance on every digital marketing channel. What marketer wouldn’t want benefits like these? Visitors to websites that include UGC galleries spend 90% more time on the site, social campaigns that incorporate UGC see a 50% lift in […]
Law firms provide any number of valuable services. Depending on your field of practice, you might benefit your clients in myriad ways. For example, an estate planning firm might provide strategic guidance in the development of a will or living trust. A business-focused firm might provide tips to start an LLC in Florida, or to […]
Understanding how to retain the customers that you have spent money acquiring is vital for any online business. Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. Here are 21 tactics ecommerce firms can […]
Global revenue from artificial intelligence is expected to grow rapidly from $643.7 million in 2016 to $36.8 billion by 2025. And by the looks of things, ecommerce brands will take a fair share of the pie. As the e-commerce sector progresses, incorporating artificial intelligence into e-commerce relationship management tools is becoming more vital. These advanced […]
In 2018, video content was clearly on the rise. So far, many businesses and marketers have successfully incorporated videos into their marketing campaigns and are already getting positive results. We’ll back up our words with some fresh video marketing statistics directly from video creators. Videos are used everywhere: on social media channels, on websites, emails, […]
Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Utilizing an SMS Gateway API can streamline this process, allowing brands […]
Statistics Every B2B Company Should Know to Boost Sales and Get More Customers Buyers today are incredibly busy and have a wealth of information at their fingertips. If marketing is not actively engaging in the sales cycle to help drive relationships online, the job of B2B sales teams get even harder. Take a look at these […]
Love it or hate it, email is one of the most pervasive communications tool around. In fact, the average worker checks their email 74 times a day! Just how many emails do people get every day? How Many Emails Do People Get Every Day? In 2015, 205.6 billion emails were being sent and received every day. (We […]