The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Of course, this has wide-ranging ramifications for marketing, advertising and ecommerce – as well as a number of other […]
There are numerous studies that highlight how important site speed is for the user experience, but in truth it’s something that should be obvious to everyone. Nobody likes to wait ages for web pages to load, particularly when it’s so easy to navigate to a competitor’s site. Yet page speed is still an issue for […]
Social commerce company Reevoo has released research that suggests bad reviews are good for business. The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all. Not only this, but shoppers who go […]
From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer. An Econsultancy survey of 2,000 UK consumers, conducted using the TolunaQuick tool, looks at the reasons why customers choose to abandon online purchases. Of the 2,000 respondents, […]
Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent. The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying ‘people who […]
An effective site search function on an e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and (mainly) accurately from search engines, and will expect a similar experience on e-commerce sites. On e-commerce sites, up to 30% of visitors will use the site search box, and each of these […]
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today released key findings from a commissioned study ( www.akamai.com/2seconds) conducted by Forrester Consulting on behalf of Akamai examining eCommerce web site performance and its correlation with an online shopper’s behavior. The most compelling results reveal that two seconds […]
Internet scams are nearly as old as the internet itself, and many have roots in cons that existed long before the World Wide Web. Email is the delivery method of choice for many of these scams, which trick unsuspecting users into giving up valuable data and even money. Awareness is key to recognizing and avoiding […]
Key Takeaways Slower Brick-and-Mortar Sales Retailers face an unpredictable holiday season as cautious consumers balance the spirit of seasonal shopping with COVID-19’s impact on the economy and accessibility to physical stores. Brick-and-mortar sales will slow, but total retail sales will increase from unprecedented e-commerce growth. Longer Shopping Season The traditional holiday shopping season will start […]