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    Psychographic Segmentation: Definition, How to Use it, & Examples

    You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted…..and WHY they wanted it? That’s the information psychographic segmentation gives you.It’s almost like reading minds….We’ve covered market segmentation which allows you to divide the world into groups […]

    4 Pricing Optimization Strategies to Boost Conversions

    70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]

    How to make an effective quiz funnel + examples

    Sales funnels are powerful tools that take visitors from slightly curious to paying customers. A quiz funnel takes the best aspects of a sales funnel and turns it into something better. In this guide, you’ll learn what a quiz funnel is, how it’s different from a traditional sales funnel, the elements you need to make an […]

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  • Latest Articles

    Email Marketing Lead Generation Mistakes

    Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]

    What Is a Sales Lead? How It Works and Factors Affecting Quality

    Successful sales are crucial for any business as they contribute to your sustainable growth. However, this process is not the easiest. Finding qualified sales leads is paramount. You should not only make them interested but actually motivate them to make a purchase. So, let’s define what a sales lead is. We will tell you how […]

    Customer Satisfaction Survey: How to Design & Analyze Them

    Happy customers are a prerequisite of success and customer satisfaction surveys let you know if you’re doing a good job. Happy customers motivate your team, accelerate growth, and fuel your business processes. For customers to be satisfied, it’s necessary to understand what they think of you. How do you know what they think? You ask […]

    The Role of Visual Content in Sales: Why Event Photography Matters

    Visual content is a cornerstone of effective sales and marketing strategies. Top-notch event photography can greatly improve a brand’s reputation, captivate viewers, and increase sales. Using engaging imagery, companies can engage their desired demographic and convey their message with greater impact. This article delves into the significance of event photography in increasing sales, offering tips […]

    How to use TBT (Throwback Thursday) to Boost Your Marketing

    There are countless ways to market your brand both online and offline. Some people get creative, but oftentimes, a bit of nostalgia is all it takes. That’s where #TBT (Throwback Thursday) comes into play. It’s an opportunity for people to dig into the archives and share some of their favorite memories. Smart brands have cashed […]

    8 Effective Branding Tips to Create an Amazing Brand

    Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you […]

    18 Website Optimization Mistakes You’re Making (And The Fix)

    Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]