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    Psychographic Segmentation: Definition, How to Use it, & Examples

    You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted…..and WHY they wanted it? That’s the information psychographic segmentation gives you.It’s almost like reading minds….We’ve covered market segmentation which allows you to divide the world into groups […]

    4 Pricing Optimization Strategies to Boost Conversions

    70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]

    How to make an effective quiz funnel + examples

    Sales funnels are powerful tools that take visitors from slightly curious to paying customers. A quiz funnel takes the best aspects of a sales funnel and turns it into something better. In this guide, you’ll learn what a quiz funnel is, how it’s different from a traditional sales funnel, the elements you need to make an […]

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  • Latest Articles

    SaaS Customer Retention: How to Go Beyond 100% NRR

    SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again.  Even when you think that there […]

    15 Ways to Increase Digital Product Demand For Your Business

    The digital product industry is currently estimated at around $336.14 billion – a figure that is expected to exceed $400 billion by the end of 2021. These statistics aren’t surprising when you consider just how many benefits come with selling digital products.   For instance, you never have to worry about logistics, managing inventory, shipping, product […]

    7 Important Lead Generation KPIs and Metrics

    Let’s face it—lead generation can feel like a guessing game if you don’t know which numbers actually matter. With so many metrics to track, it’s easy to get overwhelmed and lose sight of what really drives results for your business. So, how do you figure out which KPIs and metrics deserve your attention? Whether you’re […]

    Top B2B statistics every sales and marketing pro should know

    Statistics Every B2B Company Should Know to Boost Sales and Get More Customers Buyers today are incredibly busy and have a wealth of information at their fingertips. If marketing is not actively engaging in the sales cycle to help drive relationships online, the job of B2B sales teams get even harder. Take a look at these […]

    13 Lead Generation Tools You Need

    Finding the right leads is the first stage in creating real customers. However, many startups tend to make the same mistake. They play the guessing game and fill their pipeline with just anyone. In the end, there’s nothing good. In 2025, you can’t guess if you want to achieve success. You need to be precise […]

    The Ultimate Guide to Outbound Lead Generation

    So, you want to boost your sales and attract new customers? Awesome! But here’s the question: how exactly do you plan to do that? Ever feel like you’re throwing darts in the dark when trying to find new customers? Many businesses struggle to cut through the noise and reach their target audience. But it doesn’t […]