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  • Latest Articles

    Information Bias in Business: How to destroy its negative impact

    Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost everything. This is a double-edged sword because there’s so much data. If you’re not careful, the information bias can creep in and lead to drawing the wrong conclusions about what’s really happening. You may kill campaigns that […]

    Announcing Exit Popups + How to Use them to Build Your Mailing List 

    Exit popups have been proven to work well for increasing website conversion rates.  They can help you capture the attention of users who would otherwise exit your page without making a purchase or becoming email subscribers.  That’s never a fun experience.  It takes a lot of effort and energy to build an engaged mailing list […]