I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match). Think about the last time you clicked on an ad, social post, or link in an email. Were your expectations met or were you wondering why you were sent to that page? If you were confused, then […]
Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]
Learn about the latest updates to KyLeads and how it’s becoming an even more robust lead generation tool for you.
To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollars to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave […]
Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you […]
I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two […]
If you’ve been in business for longer than a day, you know the importance of nurturing prospects before expecting them to become loyal customers. But the nurturing process isn’t always straightforward. One minute a lead engages with your blog post, and the next, they’re buying from your competition. So, what gives? Unfortunately, there are countless […]
Understanding how to retain the customers that you have spent money acquiring is vital for any online business. Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. Here are 21 tactics ecommerce firms can […]
Email is still one of the best ways to stay connected with your audience and get a strong return on your marketing efforts. But a lot of companies are doing it wrong — they blast out generic messages instead of using email as the strategic tool it is. This guide provides a practical plan to […]
Love it or hate it, email is one of the most pervasive communications tool around. In fact, the average worker checks their email 74 times a day! Just how many emails do people get every day? How Many Emails Do People Get Every Day? In 2015, 205.6 billion emails were being sent and received every day. (We […]
User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy. And for good reason: It improves performance on every digital marketing channel. What marketer wouldn’t want benefits like these? Visitors to websites that include UGC galleries spend 90% more time on the site, social campaigns that incorporate UGC see a 50% lift in […]
If no one sees your quiz then it might as well not exist. Quiz promotion is important so you get it in front of as many people as possible. If not, your meticulously crafted title and the painstaking effort you put into the questions is all for nothing. It’s a little bit more than pasting […]
Email marketing works incredibly well for photographers – when done right. The right message can turn inquiries into booked sessions, delight clients after their shoot, and keep them coming back year after year. After helping hundreds of photographers improve their email strategy, we’ve compiled the most effective templates that actually get results. These 15 email […]
