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    Message Match: A 30 Second Tweak to Skyrocket Conversions

    I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match). Think about the last time you clicked on an ad, social post, or link in an email. Were your expectations met or were you wondering why you were sent to that page? If you were confused, then […]

    18 Website Optimization Mistakes You’re Making (And The Fix)

    Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]

    How to Make an Interactive Quiz That’s Engaging (+Examples)

    Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]

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  • Latest Articles

    7 Strategies to Help You Make the Most of Customer Feedback

    Many customers will often give you straight-to-the-point feedback when you run a traditional brick-and-mortar business.  If they’re unsatisfied with your customer service, they complain, and you fix it. And if more customers constantly ask for a particular product brand, you simply add it to your inventory to satisfy them.  With 95 percent of people sticking […]

    How to Craft a Damn Good Unique Value Proposition (UVP)

    Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them […]

    The 8 Best Legal Lead Generation Companies

    Law firms provide any number of valuable services. Depending on your field of practice, you might benefit your clients in myriad ways. For example, an estate planning firm might provide strategic guidance in the development of a will or living trust. A business-focused firm might provide tips to start an LLC in Florida, or to […]

    What is The Rule of Three in Writing And How to Use It?

    Psychology has a special place in writing. The rule of three is especially powerful because people can easily remember things in groups of three.  A book having three characters, a novel written in three parts, and a central story idea having three friends are all examples that reflect the potential of three in writing.  The […]

    10 Best Tips on Lead Generation for IT Companies

    The tech sector has developed a lot over the last few years, and the competition is higher than ever. You constantly have to fight for clients’ attention. That’s why you need a strong IT lead generation strategy. It can help you find potential customers and turn them into paying ones. You probably want to know […]

    Customer Retention Guide: Strategies to Retain More Customers

    For most businesses, the key to increasing revenue will depend on how well they can retain their current customers. While most businesses concentrate on customer acquisition, customer retention is the difference between a successful business and a failed one. In this article, we learn what customer retention is. We will also see how to calculate […]

    How to Generate Leads for SaaS?

    In the realm of SaaS, lead generation stands as the lifeblood of continuous growth and success. This process is fundamental because, in a crowded market, potential clients may not be actively seeking your solution. Effective lead generation ensures that your SaaS product reaches the right audience, creating opportunities for conversion and long-term customer relationships. Whether […]

    16 Of The Best Podcast Hosting Sites For 2023 (Free & Paid)

    After you’ve done your research and decided that podcasting is the perfect way for you to hit your goals, several questions will pop up.One of the most important questions has to do with podcast hosting. What’s the best podcasting site to host your content?Unfortunately, you can’t just record a great podcast episode and upload it […]