I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match). Think about the last time you clicked on an ad, social post, or link in an email. Were your expectations met or were you wondering why you were sent to that page? If you were confused, then […]
Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]
Learn about the latest updates to KyLeads and how it’s becoming an even more robust lead generation tool for you.
As a company that primarily creates quizzes to help customers capture leads, we know a thing or two about lead generation. And we’re especially well acquainted with the basic 101-level stuff. So, that’s what we’re talking about — the basic 101-level stuff. If you’re someone who already knows the art of lead generation and how […]
User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy. And for good reason: It improves performance on every digital marketing channel. What marketer wouldn’t want benefits like these? Visitors to websites that include UGC galleries spend 90% more time on the site, social campaigns that incorporate UGC see a 50% lift in […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
Did you know 61% of marketers face the biggest challenge in generating traffic and leads? Thus, developing an effective lead generation plan is essential for a new business or even an existing one. With more and more companies going digital, a well-crafted lead generation plan can set you apart from your competition and help you […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
In 2025, marketing professionals are facing new challenges. These include updated privacy regulations and the declining effectiveness of traditional lead generation methods. There is also a need for a personalized approach. That is why comparing the two leading strategies is becoming extremely relevant. Namely, quiz funnels (i.e., viral or diagnostic surveys) and lead magnets (traditional […]
Your business success depends a lot on the effectiveness of your lead generation strategy. You need to find the most promising prospects and use the right channels and nurturing methods. Knowledge of industry facts and trends is really helpful for this activity. Keep reading and learn about the top 25 lead generation statistics! General Lead […]
