Customer research is a large discipline with multiple methods to get the right information from your audience or customer base. Surveys are among the most effective ways to get deep insights from your most engaged users. It helps you understand how they feel about specific topics and give you perspectives – through open-ended questions – […]
Questionnaires are a low-cost and effective way to get actionable feedback from your audience and customers. There are countless options for the kind of questions to ask. You can use open-ended questions to unlock psychographic information. There are ordinal scale questions to gauge sentiment like what’s found in a Likert scale survey. You also have […]
Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost everything. This is a double-edged sword because there’s so much data. If you’re not careful, the information bias can creep in and lead to drawing the wrong conclusions about what’s really happening. You may kill campaigns that […]
Exit popups have been proven to work well for increasing website conversion rates. They can help you capture the attention of users who would otherwise exit your page without making a purchase or becoming email subscribers. That’s never a fun experience. It takes a lot of effort and energy to build an engaged mailing list […]
It’s been a few months since we shared a product update. Part of that is because we’ve been busy working on KyLeads and wanted to save some of that goodness until now. The other part is because we were head down improving KyLeads. I’ve been busy squashing bugs with an oversized mallet and I’m proud […]
It’s been a few months since we launched our beta and less than a month since we launched a KyLeads V1. We’ve been quiet about exactly what improvements and changes we’ve made. It’s not that we’ve been hanging out on a beach in Bali, it’s because the updates were complex and involved a lot of […]
