There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Have you heard this startup narrative? Come up with an idea, build it, launch to an audience that accepts you wholeheartedly, and watch the money roll in. While that may happen to a select few, it’s a bit different for us mere mortals. Before your product is ready for prime time, it needs to be […]
Food is important and I’d argue that drinks are just as important. Depending on where you grew up, food is a central part of the culture and the way people live their lives. Flavors are distinct based on where you live and where you grew up. Oftentimes, we have little practical knowledge about the foods […]
With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
It’s been said that those who don’t know history are doomed to repeat it. While you may not be repeating the great mistakes of the past any time soon, these history trivia questions are still a great refresher. We’ve split them into multiple categories so you can jump to the ones you find the most […]
Medium has been around for a while. Some people sing its praises. Others are vocal about how Medium continues to change their business model to their detriment Whatever. That’s not why I’m on Medium. Though I’ve been republishing articles on the platform for a while, I’ve never focused on it. It’s never been and will never […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
Does your brand exist to make a lot of money or does it have a deeper reason why? Seriously, why was your company formed? Is it worth the bandwidth it takes to render your site or the pixels on your web pages? Many times, no one sits down to think about it. There’s no wider […]
It’s all about the email subject line – right? If you create it correctly then riches, fame, and glory will follow. I wish it were that easy. There are many moving pieces when it comes to an email campaign and the subject line is just one of them. It just so happens that it’s the […]
It’s about time we started optimizing for humans. I started my journey into all things digital a little under a decade ago. What works has changed. It was easier to get an email address. It was harder for people to pay for things. There weren’t so many digital services. It was hard as hell to […]
