FEATURED ARTICLE surveys

The Guide To Good Employee Engagement Survey Questions (+25 Examples)

Aneesha

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FEATURED ARTICLE Conversion rate optimization

15 Ways to Increase Digital Product Demand For Your Business

Ron Stefanski

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FEATURED ARTICLE Marketing

7 Ps Marketing Mix Strategy: Principles of Marketing for Beginners

Daniel Ndukwu

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    • Latest Articles

    Akamai Reveals 2 Seconds as the New Threshold of Acceptability for eCommerce Web Page Response Times

    Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today released key findings from a commissioned study ( www.akamai.com/2seconds) conducted by Forrester Consulting on behalf of Akamai examining eCommerce web site performance and its correlation with an online shopper’s behavior. The most compelling results reveal that two seconds […]

    Exp

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    Thank You Page Marketing: 6 Hacks to Increase Engagement

    Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not exactly. […]

    Conversion rate optimization

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    How to make an effective quiz funnel + examples

    Sales funnels are powerful tools that take visitors from slightly curious to paying customers. A quiz funnel takes the best aspects of a sales funnel and turns it into something better. In this guide, you’ll learn what a quiz funnel is, how it’s different from a traditional sales funnel, the elements you need to make an […]

    Conversion rate optimization

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    41 of the Best Marketing Books to Upgrade Your Game

    School doesn’t create great marketers. The proper education – no matter where you get it – does. There are two ways to go about it: Fumble around and do a lot of trial and error Stand on the shoulders of giants and cut your learning curve in half This article is for those who choose […]

    Marketing

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    Parameter vs Statistic – What Are They and What’s the Difference?

    When it comes to using surveys or analyzing qualitative/quantitative data sources it’s essential that you understand what each type of data means. Specifically, parameter vs statistic because it can impact your understanding of the data. In this guide, you’ll quickly learn the difference so you’re in a better position to interpret data from third party […]

    Business

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    10 Tips To Create Better Surveys 

    Marketing is all about identifying, predicting, and meeting customer needs. When it comes to keeping your customers happy, one of the key things your brand needs to do is to give them a voice. And the channels you give them to speak up and share their ideas with you matter more than you may think. […]

    Conversion rate optimization

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    Message Match: A 30 Second Tweak to Skyrocket Conversions

    I can guarantee you’ve experienced message match while wandering the internet (or a failed attempt at message match). Think about the last time you clicked on an ad, social post, or link in an email. Were your expectations met or were you wondering why you were sent to that page? If you were confused, then […]

    Conversion rate optimization

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    Bad reviews improve conversion by 67%

    Social commerce company Reevoo has released research that suggests bad reviews are good for business. The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all. Not only this, but shoppers who go […]

    Exp

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    Upselling is 20 times more effective than cross-selling online

    Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent. The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying ‘people who […]

    Exp

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