Music is one of the oldest pursuits in the world. Before there was written language, there was music. It’s no wonder that there are different types of music that appeal to diverse tastes. Jazz, classical, pop, hip-hop, rock, etc. are just a few types of music in the world. Apart from enchanting melodies, music videos […]
Starting a new brand with an idea you think will succeed is exciting. The truth can be a bit depressing. Oft-quoted statistics say that up to 90% of new businesses fail within their first decade and this number may be worse for first-time founders. Business failure is often preventable if you do your research beforehand […]
They say knowledge is power. Do you have the right information about your customers – the right knowledge? Do you know what they want from you and whether your products and services are truly meeting their needs? If you have any doubt whatsoever or can’t really answer that question then it’s time to explore different […]
There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve […]
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
YouTube, the video platform we love to hate because it’s difficult to download YouTube videos. This post will help you get around the problem and show you step-by-step how to download YouTube videos. The best part is that it only takes a few minutes. Is it legal to download YouTube videos? Downloading YouTube videos is […]
With messages and offers coming at people from all directions, businesses face a big challenge: getting noticed. To stand out, you need more than flashy ads. You need to spark genuine interest in what you’re presenting to the public. And, most importantly, make individuals act by buying from you. Qualified lead generation transforms the sales […]
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
