It’s widely accepted that surveys are a great way to do market research, gauge customer loyalty, and make better decisions in your business. Most of the time, people focus on the type of survey they’re using but spend much less effort on the questions. In reality, survey questions are the most important aspect of the […]
Happy customers are a prerequisite of success and customer satisfaction surveys let you know if you’re doing a good job. Happy customers motivate your team, accelerate growth, and fuel your business processes. For customers to be satisfied, it’s necessary to understand what they think of you. How do you know what they think? You ask […]
There are things you can kill – a good story is certainly not one of them. Stories are immortal, particularly when they are captivating, insightful, and memorable. When Plato said, “those who tell stories rule the world,” he certainly wasn’t thinking about marketing, but nowhere could that quote be even more real and emphatic. Seth Godin couldn’t […]
Questionnaires are a low-cost and effective way to get actionable feedback from your audience and customers. There are countless options for the kind of questions to ask. You can use open-ended questions to unlock psychographic information. There are ordinal scale questions to gauge sentiment like what’s found in a Likert scale survey. You also have […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
Leads are the lifeblood of your business – whether online or offline. If you’re struggling to get leads, there’s a chance that your lead generation strategy is leaky. According to 65% of businesses that responded to a survey by HubSpot, “generating traffic and leads is their biggest challenge when doing business online.” Nowadays, customers are […]
Marketing is all about identifying, predicting, and meeting customer needs. When it comes to keeping your customers happy, one of the key things your brand needs to do is to give them a voice. And the channels you give them to speak up and share their ideas with you matter more than you may think. […]
The digital product industry is currently estimated at around $336.14 billion – a figure that is expected to exceed $400 billion by the end of 2021. These statistics aren’t surprising when you consider just how many benefits come with selling digital products. For instance, you never have to worry about logistics, managing inventory, shipping, product […]
Despite all the new marketing options available, cold email remains an effective way to generate leads and start business conversations. But there’s an important difference between sending emails and getting responses. Most people make the mistake of using generic templates and then wonder why their emails get ignored. These 10 courses, each part of a […]
Cold email affiliate marketing works when it’s done right. Gmail and Outlook keep tightening their spam filters, making it harder to blast emails without consequences. Most affiliate marketers face the same struggles: emails land in spam, accounts get suspended, and replies (or sales) barely trickle in. The following guide will show you how to address […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
In the competitive real estate market, success hinges on maximizing leads efficiently. This brief guide outlines essential strategies for real estate professionals, from leveraging digital tools and building strong networks to emphasizing the significance of lead generation. It includes a concise step-by-step guide on creating effective lead magnets to propel your property business to new […]
B2B lead generation is a tricky path. B2C transactions often involve shorter sales cycles and impulse purchases. In contrast, B2B sales typically hinge on longer decision-making processes and higher stakes. Hence, generating high-quality leads is the key to sustaining and scaling a B2B enterprise. In the B2B context, lead generation extends beyond merely attracting website […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Businesses don’t exist solely to enrich the owners. Of course, you should be rewarded for all of your hard work but that’s not all. The companies that stand the test of time have compelling vision statements and mission statements. These are the guiding light that makes it possible to survive for a hundred years and […]
Many customers will often give you straight-to-the-point feedback when you run a traditional brick-and-mortar business. If they’re unsatisfied with your customer service, they complain, and you fix it. And if more customers constantly ask for a particular product brand, you simply add it to your inventory to satisfy them. With 95 percent of people sticking […]
Email marketing isn’t what it used to be. People ignore generic, one-size-fits-all blasts. They want emails that feel relevant to them — messages that match their interests and how they interact with your brand. Here are the most effective AI email marketing personalization techniques you can start using right now. Basic automation tools help a […]
Similar to other businesses, the success of blockchain ventures largely hinges on leads. Blockchain lead generation is a crucial aspect of marketing strategy within the industry, aimed at nurturing and guiding prospective clients through the sales funnel. The ultimate goal in this context is to cultivate a pool of qualified leads, both individuals and entities […]
Are you interested in improving your SEO efforts? Because organic search traffic from Google and other search engines can make up around 50% of an average website traffic, it’s a good idea to focus your efforts on SEO. For a comprehensive approach to Improving your seo, consider using this complete SEO checklist, which provides detailed […]
Global revenue from artificial intelligence is expected to grow rapidly from $643.7 million in 2016 to $36.8 billion by 2025. And by the looks of things, ecommerce brands will take a fair share of the pie. As the e-commerce sector progresses, incorporating artificial intelligence into e-commerce relationship management tools is becoming more vital. These advanced […]
The old way of getting leads, using manual methods and general reach, has significantly changed. Today, with all the artificial intelligence (AI), consumers know and need more. They require businesses to be more specific and make things personal. It’s now a must-do to move from broad marketing to spot-on, aiming to grab the eyes of […]
