It’s widely accepted that surveys are a great way to do market research, gauge customer loyalty, and make better decisions in your business. Most of the time, people focus on the type of survey they’re using but spend much less effort on the questions. In reality, survey questions are the most important aspect of the […]
Happy customers are a prerequisite of success and customer satisfaction surveys let you know if you’re doing a good job. Happy customers motivate your team, accelerate growth, and fuel your business processes. For customers to be satisfied, it’s necessary to understand what they think of you. How do you know what they think? You ask […]
There are things you can kill – a good story is certainly not one of them. Stories are immortal, particularly when they are captivating, insightful, and memorable. When Plato said, “those who tell stories rule the world,” he certainly wasn’t thinking about marketing, but nowhere could that quote be even more real and emphatic. Seth Godin couldn’t […]
Questionnaires are a low-cost and effective way to get actionable feedback from your audience and customers. There are countless options for the kind of questions to ask. You can use open-ended questions to unlock psychographic information. There are ordinal scale questions to gauge sentiment like what’s found in a Likert scale survey. You also have […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
Leads are the lifeblood of your business – whether online or offline. If you’re struggling to get leads, there’s a chance that your lead generation strategy is leaky. According to 65% of businesses that responded to a survey by HubSpot, “generating traffic and leads is their biggest challenge when doing business online.” Nowadays, customers are […]
Marketing is all about identifying, predicting, and meeting customer needs. When it comes to keeping your customers happy, one of the key things your brand needs to do is to give them a voice. And the channels you give them to speak up and share their ideas with you matter more than you may think. […]
The digital product industry is currently estimated at around $336.14 billion – a figure that is expected to exceed $400 billion by the end of 2021. These statistics aren’t surprising when you consider just how many benefits come with selling digital products. For instance, you never have to worry about logistics, managing inventory, shipping, product […]
The insurance lead generation process is changing. Traditional marketing methods are becoming less effective as consumers grow more informed, privacy-aware, and less responsive to generic sales tactics. Among the most effective approaches are email marketing tips for insurance leads, since email remains one of the strongest channels for growth. However, it must be used with […]
Email marketing for credit unions is a reliable way to engage members, promote services, and support growth. With the huge amount of emails consumers get every day, credit unions must take a clear and deliberate strategy to capturing attention. This guide offers practical tips to boost email performance. You’ll learn how to increase open rates, […]
Email marketing works incredibly well for photographers – when done right. The right message can turn inquiries into booked sessions, delight clients after their shoot, and keep them coming back year after year. After helping hundreds of photographers improve their email strategy, we’ve compiled the most effective templates that actually get results. These 15 email […]
Aerospace and defense industry email marketing isn’t about flashy promotions – it’s about delivering value, building trust, and staying top-of-mind during long decision cycles. By segmenting your audience, tailoring content, and automating follow-ups, you may convert prospects into long-term customers. Want to enhance your aerospace and defense industry email marketing strategy? Implement these tactics and […]
I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two […]
If you’ve been in business for longer than a day, you know the importance of nurturing prospects before expecting them to become loyal customers. But the nurturing process isn’t always straightforward. One minute a lead engages with your blog post, and the next, they’re buying from your competition. So, what gives? Unfortunately, there are countless […]
Understanding how to retain the customers that you have spent money acquiring is vital for any online business. Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. Here are 21 tactics ecommerce firms can […]
Email is still one of the best ways to stay connected with your audience and get a strong return on your marketing efforts. But a lot of companies are doing it wrong — they blast out generic messages instead of using email as the strategic tool it is. This guide provides a practical plan to […]
In the competitive real estate market, success hinges on maximizing leads efficiently. This brief guide outlines essential strategies for real estate professionals, from leveraging digital tools and building strong networks to emphasizing the significance of lead generation. It includes a concise step-by-step guide on creating effective lead magnets to propel your property business to new […]
Love it or hate it, email is one of the most pervasive communications tool around. In fact, the average worker checks their email 74 times a day! Just how many emails do people get every day? How Many Emails Do People Get Every Day? In 2015, 205.6 billion emails were being sent and received every day. (We […]
User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy. And for good reason: It improves performance on every digital marketing channel. What marketer wouldn’t want benefits like these? Visitors to websites that include UGC galleries spend 90% more time on the site, social campaigns that incorporate UGC see a 50% lift in […]
If no one sees your quiz then it might as well not exist. Quiz promotion is important so you get it in front of as many people as possible. If not, your meticulously crafted title and the painstaking effort you put into the questions is all for nothing. It’s a little bit more than pasting […]
Email marketing works incredibly well for photographers – when done right. The right message can turn inquiries into booked sessions, delight clients after their shoot, and keep them coming back year after year. After helping hundreds of photographers improve their email strategy, we’ve compiled the most effective templates that actually get results. These 15 email […]
76% of businesses still do not leverage behavioral marketing. Do not be one of them. A data-driven approach can help you tap into your audience’s mindset and create relevant marketing content that matches needs. In this article, we will discuss what it means and why you MUST do it. We will also explore the behavioral […]
