As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better? Oh, the email […]
Headline formulas are like the holy grail of blogging, landing pages, opt-in forms, and quizzes. Why? Because more people see your headline than ever look at the body of your content. If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read. […]
This year eCommerce sales worldwide are expected to surpass $4 trillion. It’s quickly growing into a much larger industry. As a result, more people are opening their own eCommerce stores. Most of these new store owners focus their efforts on driving traffic. They naturally assume that if they get more visits they will drive more […]
For most businesses, the key to increasing revenue will depend on how well they can retain their current customers. While most businesses concentrate on customer acquisition, customer retention is the difference between a successful business and a failed one. In this article, we learn what customer retention is. We will also see how to calculate […]
Law firms provide any number of valuable services. Depending on your field of practice, you might benefit your clients in myriad ways. For example, an estate planning firm might provide strategic guidance in the development of a will or living trust. A business-focused firm might provide tips to start an LLC in Florida, or to […]
Psychology has a special place in writing. The rule of three is especially powerful because people can easily remember things in groups of three. A book having three characters, a novel written in three parts, and a central story idea having three friends are all examples that reflect the potential of three in writing. The […]
An effective customer relationship management (CRM) system is essential for businesses to manage sales pipelines and nurture leads. At the same time, dedicated lead generation tools provide critical capabilities for capturing, scoring, and qualifying new prospects across various channels. Integrating these systems delivers a unified lead-to-customer view that maximizes efficiency and conversions. In this comprehensive […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
The tech sector has developed a lot over the last few years, and the competition is higher than ever. You constantly have to fight for clients’ attention. That’s why you need a strong IT lead generation strategy. It can help you find potential customers and turn them into paying ones. You probably want to know […]
Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]
We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.” Even though it’s clickbait, these articles are attractive because they glorify the startup hustle. What happens when you can’t keep going? Even the smartest and […]
For most businesses, the key to increasing revenue will depend on how well they can retain their current customers. While most businesses concentrate on customer acquisition, customer retention is the difference between a successful business and a failed one. In this article, we learn what customer retention is. We will also see how to calculate […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
