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  • Surveys

    How Surveys Can Improve SEO

    Are you interested in improving your SEO efforts? Because organic search traffic from Google and other search engines can make up around 50% of an average website traffic, it’s a good idea to focus your efforts on SEO. For a comprehensive approach to Improving your seo, consider using this complete SEO checklist, which provides detailed […]

    5 Ways Quizzes Can Help in Elearning

    Are you looking for a viable method to enhance your online learning journey? Look no further than quizzes! These simple yet powerful tools can breathe new life into your e-learning experience and take your knowledge to the next level. From reinforcing key concepts to promoting active engagement, quizzes offer a wide array of benefits. Let’s […]

    7 Strategies to Help You Make the Most of Customer Feedback

    Many customers will often give you straight-to-the-point feedback when you run a traditional brick-and-mortar business.  If they’re unsatisfied with your customer service, they complain, and you fix it. And if more customers constantly ask for a particular product brand, you simply add it to your inventory to satisfy them.  With 95 percent of people sticking […]

    7 Data Collection Methods for Qualitative and Quantitative Data

    Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the most valuable resources at your disposal. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing […]

    CRO

    Small Business Lead Generation Challenges and How to Beat Them

    Introduction Generating leads is difficult for businesses no matter the size or the stage they are. There are some practices and systems that can help minimize or eliminate lead generation challenges if you follow them religiously. Many businesses face challenges in generating quality leads even after doing it for years. Challenges like, Competition for the […]

    What Is Audience Segmentation, And Why Is It Important?

    Are you reaching the right people with the right message, or are you treating your audience like one big group? When you break your audience into smaller, more specific groups, you can deliver messages that feel personal and relevant. In this article, you will learn what audience segmentation is, why it’s crucial, and how to […]

    Email Marketing Lead Generation Mistakes

    Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]

    How To Leverage AI To Enhance Customer Engagement In 2024

    A 50% uptick in leads and a 20% increase in sales sounds impressive, isn’t it? That’s where AI for customer engagement comes in handy to help you attract more qualified leads. If you’re looking to leverage AI and want to figure out all the areas it can help you with, you are in the right […]

    Email Marketing

    Personalized Emails, Improved Conversions: 5 Ways To Make It Happen

    It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]

    Crafting Compelling Email Campaigns for Essay Writing Services

    In the digital age, email campaigns have popped up as a functional tool for businesses to reach their prospects, and the essay writing services industry is no exception. The significance of effective email campaigns cannot be overstated, as they serve as a direct line of communication between essay writing service providers and students seeking academic […]

    How to Generate and Close More Leads With Email Marketing

    In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]

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  • Latest Articles

    How to Use Content + Email Marketing to Grow Your Business

    A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]

    9 Lessons Learned Hiring Software Developers as a Non-tech Founder

    Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It proved to be more of a challenge than I’d anticipated. I went in thinking it couldn’t be more difficult than hiring a virtual assistant. I was wrong. Before I started KyLeads, my only experience hiring tech […]

    Pricing Strategies: How to Gain a Competitive Edge (Based on Psychology)

    We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. Do you know what’s surprisingly under-represented? Pricing strategies. No one is talking about pricing strategies because no one truly understands it. Optimizing your pricing has a 4x greater impact on your revenue than acquisition. […]

    7 B2B Marketing Strategies That Drive Conversions (With Examples)

    Marketing is tough. Marketers have to juggle their budgets with existing channels that constantly change and evolve, along with new marketing channels that crop up regularly. That said, the key to any successful marketing campaign is to know your audience better than they know themselves. The most creative ad campaign will fall flat if it […]

    SaaS Customer Retention: How to Go Beyond 100% NRR

    SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again.  Even when you think that there […]

    Best Cybersecurity Practices for Marketing Lead Generation

    Lead generation is the pinnacle of effective marketing strategies, as it’s crucial for driving business growth and augmenting sales. But, collecting and managing leads is a process fraught with potential cyber threats. The vulnerability stemming from digital footprints can expose businesses, especially those involved in digital marketing and lead generation, to a myriad of security […]

    15 Ways to Increase Digital Product Demand For Your Business

    The digital product industry is currently estimated at around $336.14 billion – a figure that is expected to exceed $400 billion by the end of 2021. These statistics aren’t surprising when you consider just how many benefits come with selling digital products.   For instance, you never have to worry about logistics, managing inventory, shipping, product […]

    7 Important Lead Generation KPIs and Metrics

    Let’s face it—lead generation can feel like a guessing game if you don’t know which numbers actually matter. With so many metrics to track, it’s easy to get overwhelmed and lose sight of what really drives results for your business. So, how do you figure out which KPIs and metrics deserve your attention? Whether you’re […]