Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
Did you know 61% of marketers face the biggest challenge in generating traffic and leads? Thus, developing an effective lead generation plan is essential for a new business or even an existing one. With more and more companies going digital, a well-crafted lead generation plan can set you apart from your competition and help you […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
In 2025, marketing professionals are facing new challenges. These include updated privacy regulations and the declining effectiveness of traditional lead generation methods. There is also a need for a personalized approach. That is why comparing the two leading strategies is becoming extremely relevant. Namely, quiz funnels (i.e., viral or diagnostic surveys) and lead magnets (traditional […]
Your business success depends a lot on the effectiveness of your lead generation strategy. You need to find the most promising prospects and use the right channels and nurturing methods. Knowledge of industry facts and trends is really helpful for this activity. Keep reading and learn about the top 25 lead generation statistics! General Lead […]
How to present your survey data in a way that’s visually appealing, engaging, and informative? Through the magic of visualization. Survey results can make a significant impact on your brand’s key decisions So you need to make sure that your visualization makes the reporting easier and understandable to your audience. In this guide, we discuss […]
If you want to run a successful website, It’s important to learn how to turn visitors into leads and ultimately convert them into customers. One proven way to do this is through a popup marketing campaign. A well-designed and calibrated popup marketing campaign can boost your conversion rates significantly. This article will outline the pros […]
A market research survey can help you engineer a successful product launch, grow your business, and keep your customers happy. Without market research, it’ll feel like you’re stumbling in the dark and nothing you do yields the results you want. Market research is essential whether you’re a billion-dollar organization or just started yesterday. It helps […]
The Likert scale can help you understand sentiment around your brand and the products you’re putting out there so you can make the right choices. Get a deeper understanding of what it is, when to use it, and how to make the most of it.What is the Likert scale? A Likert scale is a psychometric rating scale, […]
