Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? […]
In 2019, Affiliate marketing was responsible for billions of dollars in sales for vendors. It was also responsible for billions of dollars of revenue for the affiliates promoting the offers. Instead of shrinking, the industry is growing. The problem is a few super affiliates are taking home most of the earnings. Not anymore, we’ve compiled a […]
Businesses don’t exist solely to enrich the owners. Of course, you should be rewarded for all of your hard work but that’s not all. The companies that stand the test of time have compelling vision statements and mission statements. These are the guiding light that makes it possible to survive for a hundred years and […]
If you’ve been in business for longer than a day, you know the importance of nurturing prospects before expecting them to become loyal customers. But the nurturing process isn’t always straightforward. One minute a lead engages with your blog post, and the next, they’re buying from your competition. So, what gives? Unfortunately, there are countless […]
70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. They’re referred to as nominal, ordinal, interval, and ratio scales. Each of the measurement scales builds on the other. Scaled questions, no matter what they are, derive from these four measurement scales. For example, […]
According to Statista, roughly 60% of the entire internet population uses a smartphone or tablet. The forecasts suggest that mobile ownership and net surfing will grow in the future thanks to: Increased mobile internet speed; Cheaper and easier to access mobile devices. While the average total web traffic of mobile surfing is 60%, it is […]
Your product page is where the magic happens. To enhance your product presentation, consider how you design ads that lead customers to this pivotal page. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, […]
Lead nurturing improves your sales rate by 50% and can cost you 33% less than new or non-nurtured leads. To learn how to nurture your leads and convert them into paying customers, you are in the right place. In this blog, we will explore what lead nurturing is and the strategies that will help you […]
Evergreen content is the backbone of a solid content marketing strategy. Sure, may create trending posts that piggyback off what’s happening right now in the world. It works for short term traffic gains. If you’re trying to build a business off of it then be prepared for the never-ending content treadmill. This post is for […]
It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want. According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open rates while 24% experienced […]
