Demographic segmentation is one of the most popular methods of market segmentation. The data is relatively easy to get and can help you craft more targeted marketing messages. Before you can use it successfully, it’s important to be clear on the best demographic groups in your audience. That’s where demographic survey questions come into play. […]
You may have seen it before – the statistic that says email generates $38 for every $1 spent. Facebook ads, social media ads, and search engine marketing can’t compete. As an Ecommerce brand, email marketing isn’t nice-to-have, it’s essential. Unfortunately, many brands don’t utilize ecommerce email marketing to its full potential. So why does your […]
There are things you can kill – a good story is certainly not one of them. Stories are immortal, particularly when they are captivating, insightful, and memorable. When Plato said, “those who tell stories rule the world,” he certainly wasn’t thinking about marketing, but nowhere could that quote be even more real and emphatic. Seth Godin couldn’t […]
Every business needs to grasp the importance of building strategies to increase sales. It may seem easy, but achieving it in various ways can be challenging. With customer expectations constantly evolving, it’s vital to step up your game. Net promoter score (NPS) is one nifty way to boost sales and streamline your sales and prospect […]
Since the beginning of time, we’ve developed different sports to entertain ourselves and our communities. Some of them have died out over the years while others are more popular than ever. In this sports trivia questions collection, we’ve compiled interesting facts related to different sports. Some of them will seem obvious and others will make […]
One of the most challenging tasks that marketers face is connecting with current and potential customers. While email is frequently viewed as the most productive means of communicating with them, the tricky part is deciding what to say. Subscribers and customers have grown to expect – and demand – customized emails that are relevant to them. With […]
To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollars to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave […]
You know what would be amazing:If you could read minds…… and figure out what made people tick as individuals.How would your message be different if you knew what someone wanted…..and WHY they wanted it? That’s the information psychographic segmentation gives you.It’s almost like reading minds….We’ve covered market segmentation which allows you to divide the world into groups […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
