Employee satisfaction surveys are inconclusive. No matter how many polls you conduct, the results aren’t revealing anything substantial about the main difficulties facing your organization. And most of the time this is because you’re not asking appropriate employee engagement survey questions. You need to ask the proper employee engagement survey questions to get a steady […]
How to present your survey data in a way that’s visually appealing, engaging, and informative? Through the magic of visualization. Survey results can make a significant impact on your brand’s key decisions So you need to make sure that your visualization makes the reporting easier and understandable to your audience. In this guide, we discuss […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
When it comes to using surveys or analyzing qualitative/quantitative data sources it’s essential that you understand what each type of data means. Specifically, parameter vs statistic because it can impact your understanding of the data. In this guide, you’ll quickly learn the difference so you’re in a better position to interpret data from third party […]
Imagine you’re at a crowded market full of people. Some are just wandering around, others are searching for specific items, and a few are ready to buy. But how can you tell who’s really going to splash the cash on your product? That’s the million-dollar question for any business. To figure it out, you need […]
Visual content is a cornerstone of effective sales and marketing strategies. Top-notch event photography can greatly improve a brand’s reputation, captivate viewers, and increase sales. Using engaging imagery, companies can engage their desired demographic and convey their message with greater impact. This article delves into the significance of event photography in increasing sales, offering tips […]
In digital marketing, a good newsletter is an important part of your email marketing strategy. It helps you connect with your target audience, build relationships, and increase conversions. However, making a newsletter that really resonates takes careful planning and effort. This guide will help you learn how to design an effective newsletter that grabs your […]
Every sale missed or lost eventually hurts your bottom line. Unfortunately, it happens—more often than you’d think. Despite weeks of demos, pitches, and follow-up emails, your lead may decide to drop out of the sales funnel without ever hitting the buy button. Reportedly, only 33% of reps claimed to have attained their quotas in 2023. […]
Despite all the flak it receives, email marketing can earn up to a $44 ROI for every dollar spent. In many industries, it can lead to better conversions than popular social media platforms. One of the reasons it continues to deliver is its ability to adapt and incorporate new trends seamlessly. Even though that may […]
Any marketing plan should include an email marketing strategy. Email is the most cost-effective method of promoting your products, communicating with clients, and achieving your company objectives. And you should expect a $42 return on investment for every $1 you spend on email marketing. Image Source It’s not only about creating the perfect email campaign […]
A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
B2B lead generation is a tricky path. B2C transactions often involve shorter sales cycles and impulse purchases. In contrast, B2B sales typically hinge on longer decision-making processes and higher stakes. Hence, generating high-quality leads is the key to sustaining and scaling a B2B enterprise. In the B2B context, lead generation extends beyond merely attracting website […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It proved to be more of a challenge than I’d anticipated. I went in thinking it couldn’t be more difficult than hiring a virtual assistant. I was wrong. Before I started KyLeads, my only experience hiring tech […]
Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]
A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]
The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. Do you know what’s surprisingly under-represented? Pricing strategies. No one is talking about pricing strategies because no one truly understands it. Optimizing your pricing has a 4x greater impact on your revenue than acquisition. […]
Marketing is tough. Marketers have to juggle their budgets with existing channels that constantly change and evolve, along with new marketing channels that crop up regularly. That said, the key to any successful marketing campaign is to know your audience better than they know themselves. The most creative ad campaign will fall flat if it […]
SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again. Even when you think that there […]
Lead generation is the pinnacle of effective marketing strategies, as it’s crucial for driving business growth and augmenting sales. But, collecting and managing leads is a process fraught with potential cyber threats. The vulnerability stemming from digital footprints can expose businesses, especially those involved in digital marketing and lead generation, to a myriad of security […]
