They say knowledge is power. Do you have the right information about your customers – the right knowledge? Do you know what they want from you and whether your products and services are truly meeting their needs? If you have any doubt whatsoever or can’t really answer that question then it’s time to explore different […]
A market research survey can help you engineer a successful product launch, grow your business, and keep your customers happy. Without market research, it’ll feel like you’re stumbling in the dark and nothing you do yields the results you want. Market research is essential whether you’re a billion-dollar organization or just started yesterday. It helps […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. They’re referred to as nominal, ordinal, interval, and ratio scales. Each of the measurement scales builds on the other. Scaled questions, no matter what they are, derive from these four measurement scales. For example, […]
Demographic segmentation is one of the most popular methods of market segmentation. The data is relatively easy to get and can help you craft more targeted marketing messages. Before you can use it successfully, it’s important to be clear on the best demographic groups in your audience. That’s where demographic survey questions come into play. […]
An excellent customer experience is a must for the growth of any business. The most crucial component of creating a great customer experience is understanding the entire journey the customer takes. Data should be your best friend during that process. Businesses are trying to stand out in a market full of competitors by creating solid […]
You’ve created a stunning landing page—it’s up and running, ranking for the right keywords, and gets decent traffic. But the conversions, they’re stooping low. Where could the disconnect be arising? There’s a simple, three-word answer to this—landing page optimization. While it’s true you can’t put a specific number on what a good landing page conversion […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
Leads are the lifeblood of your business – whether online or offline. If you’re struggling to get leads, there’s a chance that your lead generation strategy is leaky. According to 65% of businesses that responded to a survey by HubSpot, “generating traffic and leads is their biggest challenge when doing business online.” Nowadays, customers are […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
Are you struggling to identify which leads are worth pursuing and which are wasting your time? In this article, we will break down the basics of lead qualification and show you proven strategies to help you assess and prioritize your leads. By the end of this article, you will know how to evaluate your leads, […]
There are shocking statistics around the number of businesses that fail. Some sources say as many as 90% don’t make it beyond a few years. It shows that starting a business is hard work and many things can go wrong. There are many internal and external environmental factors that can impact your ability to become […]
Knowing when to use inside vs. outside sales comes down to what you’re trying to sell and your sales strategy. After all, different customers respond to different kinds of sales tactics. Whether you’re a B2B or B2C company, you need to find out the best way to sell. The main difference between inside and outside […]
An excellent customer experience is a must for the growth of any business. The most crucial component of creating a great customer experience is understanding the entire journey the customer takes. Data should be your best friend during that process. Businesses are trying to stand out in a market full of competitors by creating solid […]
There are numerous studies that highlight how important site speed is for the user experience, but in truth it’s something that should be obvious to everyone. Nobody likes to wait ages for web pages to load, particularly when it’s so easy to navigate to a competitor’s site. Yet page speed is still an issue for […]
The old way of getting leads, using manual methods and general reach, has significantly changed. Today, with all the artificial intelligence (AI), consumers know and need more. They require businesses to be more specific and make things personal. It’s now a must-do to move from broad marketing to spot-on, aiming to grab the eyes of […]
This year eCommerce sales worldwide are expected to surpass $4 trillion. It’s quickly growing into a much larger industry. As a result, more people are opening their own eCommerce stores. Most of these new store owners focus their efforts on driving traffic. They naturally assume that if they get more visits they will drive more […]
The IT industry is constantly growing. Tech companies come up with new products and services every day. This niche is really promising. However, it’s extremely competitive as well. People have too many options they can choose from. So, you need to stand out. You have to develop a strong lead generation strategy. It can help […]
Many fledgling online businesses tend to put all their energy into attracting traffic. However, they might miss the mark by forgetting that having a bunch of visitors doesn’t count for much if they’re not actually buying or taking action. The real deal is conversions – those are the victories you’re after. Most of the time, […]
