The Barnum Effect: Use Flattery to Instill Belief (Or Why Quizzes Work)
Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it […]
February 27, 2019 | Conversion rate optimization
Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working […]
There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what […]
It’s been a few months since we launched our beta and less than a month since we launched a KyLeads […]
We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering […]
There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta […]
Have you heard this startup narrative? Come up with an idea, build it, launch to an audience that accepts you […]
Roughly one year ago, I started looking into hiring software developers to build KyLeads and plot world domination. It proved […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for […]
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice […]
If no one sees your quiz then it might as well not exist. Quiz promotion is important so you get […]
Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? […]
Medium has been around for a while. Some people sing its praises. Others are vocal about how Medium continues to […]