Today’s business landscape is evolving at a breakneck pace and technology has made it possible to measure almost everything. This is a double-edged sword because there’s so much data. If you’re not careful, the information bias can creep in and lead to drawing the wrong conclusions about what’s really happening. You may kill campaigns that […]
I’ll be the first to admit. It sucks when you’re creating great content and great products but you’re unable to get readers to visit your blog. Many people think it’s a content problem so they focus on making more of the same. That’s not always the answer. It’s almost never the answer. It may work […]
Exit popups have been proven to work well for increasing website conversion rates. They can help you capture the attention of users who would otherwise exit your page without making a purchase or becoming email subscribers. That’s never a fun experience. It takes a lot of effort and energy to build an engaged mailing list […]
It would be amazing if you could create a product or service and people started lining up to buy. Unfortunately, that rarely happens in the 21st century. There’s too much competition and choice for people to miraculously notice you. So what do you do? How do you bridge the gap between where you are and […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
Did you know 61% of marketers face the biggest challenge in generating traffic and leads? Thus, developing an effective lead generation plan is essential for a new business or even an existing one. With more and more companies going digital, a well-crafted lead generation plan can set you apart from your competition and help you […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
In 2025, marketing professionals are facing new challenges. These include updated privacy regulations and the declining effectiveness of traditional lead generation methods. There is also a need for a personalized approach. That is why comparing the two leading strategies is becoming extremely relevant. Namely, quiz funnels (i.e., viral or diagnostic surveys) and lead magnets (traditional […]
Your business success depends a lot on the effectiveness of your lead generation strategy. You need to find the most promising prospects and use the right channels and nurturing methods. Knowledge of industry facts and trends is really helpful for this activity. Keep reading and learn about the top 25 lead generation statistics! General Lead […]
How to present your survey data in a way that’s visually appealing, engaging, and informative? Through the magic of visualization. Survey results can make a significant impact on your brand’s key decisions So you need to make sure that your visualization makes the reporting easier and understandable to your audience. In this guide, we discuss […]
If you want to run a successful website, It’s important to learn how to turn visitors into leads and ultimately convert them into customers. One proven way to do this is through a popup marketing campaign. A well-designed and calibrated popup marketing campaign can boost your conversion rates significantly. This article will outline the pros […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
