Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not exactly. […]
There are numerous studies that highlight how important site speed is for the user experience, but in truth it’s something that should be obvious to everyone. Nobody likes to wait ages for web pages to load, particularly when it’s so easy to navigate to a competitor’s site. Yet page speed is still an issue for […]
In the world of Software as a Service (SaaS), where every click counts, the debate around popups and their impact on conversion rates is ever-evolving. Imagine this: you’re exploring a platform, and suddenly, a popup appears. Whether you’re a fan or not, they have become a constant companion in our online adventures. In this article, […]
A YouTube to MP3 converter is a tool that allows you to download YouTube videos and turn them into audio files. You can basically turn quality interviews into podcasts which you can listen to while doing something else. The beautiful part of the YouTube to MP3 tools out there is that most are available without […]
Are you reaching the right people with the right message, or are you treating your audience like one big group? When you break your audience into smaller, more specific groups, you can deliver messages that feel personal and relevant. In this article, you will learn what audience segmentation is, why it’s crucial, and how to […]
There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Every day, I get an email about a must-see webinar that’s going to show me the secrets of the marketing universe. That’s cool, I’ll pass. It’s no longer an effective niche marketing strategy. That’s because webinars have been beaten to death in my space. Most of them are thinly veiled sales pitches. Conversely, webinars in […]
Happy customers are a prerequisite of success and customer satisfaction surveys let you know if you’re doing a good job. Happy customers motivate your team, accelerate growth, and fuel your business processes. For customers to be satisfied, it’s necessary to understand what they think of you. How do you know what they think? You ask […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Of course, this has wide-ranging ramifications for marketing, advertising and ecommerce – as well as a number of other […]
There are countless ways to market your brand both online and offline. Some people get creative, but oftentimes, a bit of nostalgia is all it takes. That’s where #TBT (Throwback Thursday) comes into play. It’s an opportunity for people to dig into the archives and share some of their favorite memories. Smart brands have cashed […]
Welcome back to another edition KyLeads product updates. These are my favorite posts to write because they give you a glimpse into the work we’re doing behind the scenes. They’re also a way for us to keep an open record of our progress over time. It seems like just last week when we were talking […]
