Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not exactly. […]
Starting a new brand with an idea you think will succeed is exciting. The truth can be a bit depressing. Oft-quoted statistics say that up to 90% of new businesses fail within their first decade and this number may be worse for first-time founders. Business failure is often preventable if you do your research beforehand […]
They say knowledge is power. Do you have the right information about your customers – the right knowledge? Do you know what they want from you and whether your products and services are truly meeting their needs? If you have any doubt whatsoever or can’t really answer that question then it’s time to explore different […]
There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve […]
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you […]
Ever wondered how some businesses effortlessly turn prospects into loyal customers while others struggle at it? The secret isn’t luck—it’s data. Picture throwing darts blindfolded. That’s what lead nurturing looks like without data-driven insights. Not only does this approach waste your resources, but it also means you are losing out on potential customers. But how […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
YouTube, the video platform we love to hate because it’s difficult to download YouTube videos. This post will help you get around the problem and show you step-by-step how to download YouTube videos. The best part is that it only takes a few minutes. Is it legal to download YouTube videos? Downloading YouTube videos is […]
Internet scams are nearly as old as the internet itself, and many have roots in cons that existed long before the World Wide Web. Email is the delivery method of choice for many of these scams, which trick unsuspecting users into giving up valuable data and even money. Awareness is key to recognizing and avoiding […]
Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]
