Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not exactly. […]
Social media engagement is an integral part of any online Virtual marketing campaign. If a company fails to utilize the reach and influence of social media, it will always fall behind, at least compared to its competitors. But engaging your target audience on social media is not an easy task. It requires careful planning, effective […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
Last updated November 11, 2019 I have a confession. I suffer from a condition known as myopia. If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness. It’s the same way some people look at marketing.Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads […]
Music is one of the oldest pursuits in the world. Before there was written language, there was music. It’s no wonder that there are different types of music that appeal to diverse tastes. Jazz, classical, pop, hip-hop, rock, etc. are just a few types of music in the world. Apart from enchanting melodies, music videos […]
Starting a new brand with an idea you think will succeed is exciting. The truth can be a bit depressing. Oft-quoted statistics say that up to 90% of new businesses fail within their first decade and this number may be worse for first-time founders. Business failure is often preventable if you do your research beforehand […]
They say knowledge is power. Do you have the right information about your customers – the right knowledge? Do you know what they want from you and whether your products and services are truly meeting their needs? If you have any doubt whatsoever or can’t really answer that question then it’s time to explore different […]
There’s a well-trodden path for developing a viable startup. Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better. It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve […]
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you […]
Ever wondered how some businesses effortlessly turn prospects into loyal customers while others struggle at it? The secret isn’t luck—it’s data. Picture throwing darts blindfolded. That’s what lead nurturing looks like without data-driven insights. Not only does this approach waste your resources, but it also means you are losing out on potential customers. But how […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
