Have you ever been on a website, saw an irresistible offer, got it, and felt disappointed in the thank you page? Instead of continuing an incredible interaction, the relationship becomes sterile and transactional. The thank you page is an often neglected part of your website. It’s just something you have to create – right? Not exactly. […]
There are dozens of OptinMonster alternatives on the market, but which one takes the crown as the best? That’s what we’ll look at in this in depth article. What do you want in an opt-in form maker? Do you need tons of customization options, unlimited traffic, or the ability to integrate with your favorite tools? […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you so know […]
It’s obvious why you need to build an affiliate marketing program — to make more money, of course. Just look at HP. The IT company managed to net 43% more revenue thanks to its content partners. However, if you don’t know how to build an effective affiliate marketing program, you’ll struggle to entice high-caliber affiliates […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better? Oh, the email […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
Last updated November 11, 2019 I have a confession. I suffer from a condition known as myopia. If anything is more than ten feet away from me I have trouble seeing it. It’s also known as nearsightedness. It’s the same way some people look at marketing.Their lead magnets are all about themTheir copy doesn’t address the visitors problemsThe ads […]
Music is one of the oldest pursuits in the world. Before there was written language, there was music. It’s no wonder that there are different types of music that appeal to diverse tastes. Jazz, classical, pop, hip-hop, rock, etc. are just a few types of music in the world. Apart from enchanting melodies, music videos […]
Starting a new brand with an idea you think will succeed is exciting. The truth can be a bit depressing. Oft-quoted statistics say that up to 90% of new businesses fail within their first decade and this number may be worse for first-time founders. Business failure is often preventable if you do your research beforehand […]
