• SIGN UP TO GET AN ACTIONABLE EMAIL DELIVERED ONCE A WEEK

    No fluff, all action. Lessons from the trenches of building brands online, CRO, and email marketing + our access to our free growth course.

  • Surveys

    How Surveys Can Improve SEO

    Are you interested in improving your SEO efforts? Because organic search traffic from Google and other search engines can make up around 50% of an average website traffic, it’s a good idea to focus your efforts on SEO. For a comprehensive approach to Improving your seo, consider using this complete SEO checklist, which provides detailed […]

    5 Ways Quizzes Can Help in Elearning

    Are you looking for a viable method to enhance your online learning journey? Look no further than quizzes! These simple yet powerful tools can breathe new life into your e-learning experience and take your knowledge to the next level. From reinforcing key concepts to promoting active engagement, quizzes offer a wide array of benefits. Let’s […]

    7 Strategies to Help You Make the Most of Customer Feedback

    Many customers will often give you straight-to-the-point feedback when you run a traditional brick-and-mortar business.  If they’re unsatisfied with your customer service, they complain, and you fix it. And if more customers constantly ask for a particular product brand, you simply add it to your inventory to satisfy them.  With 95 percent of people sticking […]

    7 Data Collection Methods for Qualitative and Quantitative Data

    Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the most valuable resources at your disposal. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing […]

    CRO

    Small Business Lead Generation Challenges and How to Beat Them

    Introduction Generating leads is difficult for businesses no matter the size or the stage they are. There are some practices and systems that can help minimize or eliminate lead generation challenges if you follow them religiously. Many businesses face challenges in generating quality leads even after doing it for years. Challenges like, Competition for the […]

    What Is Audience Segmentation, And Why Is It Important?

    Are you reaching the right people with the right message, or are you treating your audience like one big group? When you break your audience into smaller, more specific groups, you can deliver messages that feel personal and relevant. In this article, you will learn what audience segmentation is, why it’s crucial, and how to […]

    Email Marketing Lead Generation Mistakes

    Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]

    How To Leverage AI To Enhance Customer Engagement In 2024

    A 50% uptick in leads and a 20% increase in sales sounds impressive, isn’t it? That’s where AI for customer engagement comes in handy to help you attract more qualified leads. If you’re looking to leverage AI and want to figure out all the areas it can help you with, you are in the right […]

    Email Marketing

    Personalized Emails, Improved Conversions: 5 Ways To Make It Happen

    It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]

    Crafting Compelling Email Campaigns for Essay Writing Services

    In the digital age, email campaigns have popped up as a functional tool for businesses to reach their prospects, and the essay writing services industry is no exception. The significance of effective email campaigns cannot be overstated, as they serve as a direct line of communication between essay writing service providers and students seeking academic […]

    How to Generate and Close More Leads With Email Marketing

    In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]

  • JOIN A COMMUNITY OF ENTREPRENEURS AND MARKETERS

    AND GET THE INSIGHTS TO GROW YOUR BUSINESS

  • Latest Articles

    15 Ways to Increase Digital Product Demand For Your Business

    The digital product industry is currently estimated at around $336.14 billion – a figure that is expected to exceed $400 billion by the end of 2021. These statistics aren’t surprising when you consider just how many benefits come with selling digital products.   For instance, you never have to worry about logistics, managing inventory, shipping, product […]

    How to Craft a Damn Good Unique Value Proposition (UVP)

    Here’s a quick question. As soon as someone lands on your websites do they know what you’re all about? Do they have to continue scrolling or read the copy to figure it out? If they can’t figure it out immediately then your unique value proposition (UVP) isn’t doing its job. A UVP should: Let them […]

    Customer Retention Guide: Strategies to Retain More Customers

    For most businesses, the key to increasing revenue will depend on how well they can retain their current customers. While most businesses concentrate on customer acquisition, customer retention is the difference between a successful business and a failed one. In this article, we learn what customer retention is. We will also see how to calculate […]

    6 Cutting Edge Ways to Improve Form Conversion Rates

    You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away.   The end result is growth that is hindered or […]

    What is the Confirmation Bias+ 5 Examples

     Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be […]

    4 Pricing Optimization Strategies to Boost Conversions

    70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]

    18 Website Optimization Mistakes You’re Making (And The Fix)

    Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]

    Demographic Segmentation: Definition, Examples & How to Use it

    A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]