20 Best Webinar Platforms to Teach, Engage, and Sell (2020)
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
Conversion rate optimization
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse purchases. This post shares some of the most compelling lead generation statistics so you can make the right moves now and in the future. Lead generation statistics that matter Only […]
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be […]
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you so know […]
Many people believe that email marketing is outdated and ineffective for lead generation. However, this couldn’t be further from the truth. Not only is the number of daily email users continually growing but also email marketing delivers a much higher ROI compared to social media (SM) campaigns. To give you some numbers, an average ROI […]
Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]
Successful sales are crucial for any business as they contribute to your sustainable growth. However, this process is not the easiest. Finding qualified sales leads is paramount. You should not only make them interested but actually motivate them to make a purchase. So, let’s define what a sales lead is. We will tell you how […]
I’ll be the first to admit. It sucks when you’re creating great content and great products but you’re unable to get readers to visit your blog. Many people think it’s a content problem so they focus on making more of the same. That’s not always the answer. It’s almost never the answer. It may work […]
Generic email blasts rarely yield effective results. Personalised email marketing campaigns make use of subscriber data, such as purchase history, browsing habits, and expressed preferences, to deliver more relevant communications. This method regularly leads to better open rates, more clicks, and increased revenues. This article contains a short instruction for novices. You’ll learn how to […]
Some things go sideways the moment you do them wrong. Sending generic emails, assuming what someone wants – it is exhausting, and everyone can smell it. Zero-party data collection is what changes all that. The funny thing is, it is the part most brands barely touch, even though it can do wonders for them. We […]
Email remains one of the most marketing strategies business owners can use to foster meaningful customer experiences and drive conversions. With first-party data email marketing, you can create personalized campaigns that build trust and strengthen long-term customer relationships. When crafted intentionally, personalized campaigns emails can help prospects learn more about your products and discover tailored […]
For most businesses, the key to increasing revenue will depend on how well they can retain their current customers. While most businesses concentrate on customer acquisition, customer retention is the difference between a successful business and a failed one. In this article, we learn what customer retention is. We will also see how to calculate […]
Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
