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    23 Lead Generation Statistics Every Marketer Needs to Know

    Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse purchases. This post shares some of the most compelling lead generation statistics so you can make the right moves now and in the future. Lead generation statistics that matter Only […]

    What is the Confirmation Bias+ 5 Examples

     Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be […]

    Tripwire Offers Marketing: Examples, Pricing, and Funnel Strategy

    Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you so know […]

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  • Latest Articles

    Quiz Funnels vs Lead Magnets: Which Converts Better

    In 2025, marketing professionals are facing new challenges. These include updated privacy regulations and the declining effectiveness of traditional lead generation methods. There is also a need for a personalized approach. That is why comparing the two leading strategies is becoming extremely relevant. Namely, quiz funnels (i.e., viral or diagnostic surveys) and lead magnets (traditional […]

    Top 25 Lead Generation Statistics

    Your business success depends a lot on the effectiveness of your lead generation strategy. You need to find the most promising prospects and use the right channels and nurturing methods. Knowledge of industry facts and trends is really helpful for this activity. Keep reading and learn about the top 25 lead generation statistics! General Lead […]

    How to Analyze Survey Results and Display Them Visually

    How to present your survey data in a way that’s visually appealing, engaging, and informative? Through the magic of visualization. Survey results can make a significant impact on your brand’s key decisions So you need to make sure that your visualization makes the reporting easier and understandable to your audience. In this guide, we discuss […]

    Demographic Segmentation: Definition, Examples & How to Use it

    A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]

    How to Create an Effective Market Research Survey

    A market research survey can help you engineer a successful product launch, grow your business, and keep your customers happy. Without market research, it’ll feel like you’re stumbling in the dark and nothing you do yields the results you want. Market research is essential whether you’re a billion-dollar organization or just started yesterday. It helps […]

    Is SMS Marketing Right For Your Brand? 6 Things to Consider

    Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Utilizing an SMS Gateway API can streamline this process, allowing brands […]

    Pricing Strategies: How to Gain a Competitive Edge (Based on Psychology)

    We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. Do you know what’s surprisingly under-represented? Pricing strategies. No one is talking about pricing strategies because no one truly understands it. Optimizing your pricing has a 4x greater impact on your revenue than acquisition. […]

    10 Ecommerce Brands Succeeding with Chatbots

    Global revenue from artificial intelligence is expected to grow rapidly from $643.7 million in 2016 to $36.8 billion by 2025. And by the looks of things, ecommerce brands will take a fair share of the pie. As the e-commerce sector progresses, incorporating artificial intelligence into e-commerce relationship management tools is becoming more vital. These advanced […]