Welcome back to another edition KyLeads product updates. These are my favorite posts to write because they give you a glimpse into the work we’re doing behind the scenes. They’re also a way for us to keep an open record of our progress over time. It seems like just last week when we were talking […]
Have you ever looked at your horoscope in the newspaper and thought it was oddly accurate? Do you find it strange when you answer a few questions and get an assessment based on that information which seems to hit the nail on the head? It’s not your fault, it’s a cognitive bias called the Barnum […]
Companies often spend a ton of money to hire enthusiastic salespeople who are ready to close the deal. However, they need to generate more leads to keep the organization busy and repay the investment. Most website visitors don’t convert. However, businesses still have an opportunity to capitalize on web traffic by creating a lead capture […]
The world would be much different if people could read minds. We can’t so the next best thing is the different types of surveys you can send to customers and members of your organization. Surveys help you understand what’s working, what isn’t, and different areas you can improve. With that information, you can make changes […]
Have you ever wondered why it’s so hard to convince someone their beliefs are wrong? It’s even harder to convert them to your way of thinking. They tune you out when you talk about things that aren’t in line with what they think and believe. As soon as you talk about what they know to be […]
70% of US shoppers say competitive pricing is the most important factor when choosing a retailer. To a lesser extent, it’s still a major factor with other types of services. Every business owner must acknowledge the fact that without a solid pricing strategy, there is no way to survive the competition. Pricing optimization strategies enable […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Last updated October 24, 2019 Before we talk about tripwire offers, there’s something we should all understand. Nothing in business is free. It costs money to get new customers (whether through ads, interactive content, blogging, or social media) and that eats into your profits. It’s easier and cheaper to sell to an existing customer. They’ve bought from you so know […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
At first, it might look like your customers make random choices when buying. One day, they’re eager to buy. And the next, they don’t. But that’s not really how it works. Sure, everyone’s buying process is unique. However, there’s always a path they follow. A successful funnel can make your business regularly attract genuinely interested […]
