Customer research is a large discipline with multiple methods to get the right information from your audience or customer base. Surveys are among the most effective ways to get deep insights from your most engaged users. It helps you understand how they feel about specific topics and give you perspectives – through open-ended questions – […]
The Likert scale can help you understand sentiment around your brand and the products you’re putting out there so you can make the right choices. Get a deeper understanding of what it is, when to use it, and how to make the most of it.What is the Likert scale? A Likert scale is a psychometric rating scale, […]
When you know what your magic sauce is you can do amazing things with it. The ability to answer the questions “how loyal are my customers?” or “are they willing to recommend us to other people?” and even “what are we doing right (or wrong)?” gives you a clear edge. Previously, finding this info was […]
If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have […]
Lead generation is crucial to the success of any B2B or B2C company. But it makes no sense if you don’t manage to drive qualified leads. Typically, just over a quarter of the leads marketers pass to sales representatives fit this description. How do you prevent your sales team from spending their priceless time on […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
Your product page is where the magic happens. To enhance your product presentation, consider how you design ads that lead customers to this pivotal page. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
It’s all about the email subject line – right? If you create it correctly then riches, fame, and glory will follow. I wish it were that easy. There are many moving pieces when it comes to an email campaign and the subject line is just one of them. It just so happens that it’s the […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
The Likert scale can help you understand sentiment around your brand and the products you’re putting out there so you can make the right choices. Get a deeper understanding of what it is, when to use it, and how to make the most of it.What is the Likert scale? A Likert scale is a psychometric rating scale, […]
Marketing is tough. Marketers have to juggle their budgets with existing channels that constantly change and evolve, along with new marketing channels that crop up regularly. That said, the key to any successful marketing campaign is to know your audience better than they know themselves. The most creative ad campaign will fall flat if it […]
Global revenue from artificial intelligence is expected to grow rapidly from $643.7 million in 2016 to $36.8 billion by 2025. And by the looks of things, ecommerce brands will take a fair share of the pie. As the e-commerce sector progresses, incorporating artificial intelligence into e-commerce relationship management tools is becoming more vital. These advanced […]
Did you know that the way to your customers’ hearts is through their email inbox? That a survey has the potential to make someone fall in love with a brand? Or that the secret to a long-lasting relationship is personalization? There are some marketing strategies that every brand needs to implement, and we’ve got seven […]
Lead generation is the pinnacle of effective marketing strategies, as it’s crucial for driving business growth and augmenting sales. But, collecting and managing leads is a process fraught with potential cyber threats. The vulnerability stemming from digital footprints can expose businesses, especially those involved in digital marketing and lead generation, to a myriad of security […]
There are numerous studies that highlight how important site speed is for the user experience, but in truth it’s something that should be obvious to everyone. Nobody likes to wait ages for web pages to load, particularly when it’s so easy to navigate to a competitor’s site. Yet page speed is still an issue for […]
Whether you are a blogger, YouTuber, or marketer; video editing is an integral part of your work. Around 85% of businesses use video in marketing while companies that use videos on landing pages are able to increase conversions by 86%. People are watching more videos than ever and hence, you want your videos to be […]
When you interact with any given product or service, you might find that a lot of attention to detail has been paid to the visual design of the product or the marketing, but the service itself is lacking. Maybe you bought the product thinking “I suppose this will do” rather than “wow, this is what […]
In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]
Are you interested in improving your SEO efforts? Because organic search traffic from Google and other search engines can make up around 50% of an average website traffic, it’s a good idea to focus your efforts on SEO. For a comprehensive approach to Improving your seo, consider using this complete SEO checklist, which provides detailed […]
