Customer research is a large discipline with multiple methods to get the right information from your audience or customer base. Surveys are among the most effective ways to get deep insights from your most engaged users. It helps you understand how they feel about specific topics and give you perspectives – through open-ended questions – […]
The Likert scale can help you understand sentiment around your brand and the products you’re putting out there so you can make the right choices. Get a deeper understanding of what it is, when to use it, and how to make the most of it.What is the Likert scale? A Likert scale is a psychometric rating scale, […]
When you know what your magic sauce is you can do amazing things with it. The ability to answer the questions “how loyal are my customers?” or “are they willing to recommend us to other people?” and even “what are we doing right (or wrong)?” gives you a clear edge. Previously, finding this info was […]
If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have […]
Lead generation is crucial to the success of any B2B or B2C company. But it makes no sense if you don’t manage to drive qualified leads. Typically, just over a quarter of the leads marketers pass to sales representatives fit this description. How do you prevent your sales team from spending their priceless time on […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
Your product page is where the magic happens. To enhance your product presentation, consider how you design ads that lead customers to this pivotal page. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, […]
Despite all the new marketing options available, cold email remains an effective way to generate leads and start business conversations. But there’s an important difference between sending emails and getting responses. Most people make the mistake of using generic templates and then wonder why their emails get ignored. These 10 courses, each part of a […]
Cold email affiliate marketing works when it’s done right. Gmail and Outlook keep tightening their spam filters, making it harder to blast emails without consequences. Most affiliate marketers face the same struggles: emails land in spam, accounts get suspended, and replies (or sales) barely trickle in. The following guide will show you how to address […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
There are around 4.70 billion social media users across the globe. While it may seem easier to generate leads from a cohort this big, it’s not as easy as you might think. But with the right methods, you can excel at social media lead generation, and that is exactly what we will discuss today. Every […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again. Even when you think that there […]
In 2018, video content was clearly on the rise. So far, many businesses and marketers have successfully incorporated videos into their marketing campaigns and are already getting positive results. We’ll back up our words with some fresh video marketing statistics directly from video creators. Videos are used everywhere: on social media channels, on websites, emails, […]
Every business needs to grow. An email list is still a great investment. It’s a lasting asset that pays off over time. But to get someone’s email, you need to offer something valuable in return. So, the big question is: What makes people trust you enough to share their info? Lead magnets! They’re a smart […]
Did you know that the way to your customers’ hearts is through their email inbox? That a survey has the potential to make someone fall in love with a brand? Or that the secret to a long-lasting relationship is personalization? There are some marketing strategies that every brand needs to implement, and we’ve got seven […]
After you’ve done your research and decided that podcasting is the perfect way for you to hit your goals, several questions will pop up.One of the most important questions has to do with podcast hosting. What’s the best podcasting site to host your content?Unfortunately, you can’t just record a great podcast episode and upload it […]
Lead generation is the pinnacle of effective marketing strategies, as it’s crucial for driving business growth and augmenting sales. But, collecting and managing leads is a process fraught with potential cyber threats. The vulnerability stemming from digital footprints can expose businesses, especially those involved in digital marketing and lead generation, to a myriad of security […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Lead generation is one of the most important disciplines in your business. Especially if you have a high-end product that doesn’t work well with impulse purchases. This post shares some of the most compelling lead generation statistics so you can make the right moves now and in the future. Lead generation statistics that matter Only […]
