Customer research is a large discipline with multiple methods to get the right information from your audience or customer base. Surveys are among the most effective ways to get deep insights from your most engaged users. It helps you understand how they feel about specific topics and give you perspectives – through open-ended questions – […]
The Likert scale can help you understand sentiment around your brand and the products you’re putting out there so you can make the right choices. Get a deeper understanding of what it is, when to use it, and how to make the most of it.What is the Likert scale? A Likert scale is a psychometric rating scale, […]
When you know what your magic sauce is you can do amazing things with it. The ability to answer the questions “how loyal are my customers?” or “are they willing to recommend us to other people?” and even “what are we doing right (or wrong)?” gives you a clear edge. Previously, finding this info was […]
If the world of business were a simpler place, you wouldn’t need a target market or use target market examples as a reference point. You could create a product, appeal to a few general wants and needs and boom – you’d be successful. Business isn’t like that. The most successful companies in the world have […]
Lead generation is crucial to the success of any B2B or B2C company. But it makes no sense if you don’t manage to drive qualified leads. Typically, just over a quarter of the leads marketers pass to sales representatives fit this description. How do you prevent your sales team from spending their priceless time on […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
Your product page is where the magic happens. To enhance your product presentation, consider how you design ads that lead customers to this pivotal page. There are many factors that go into a successful business. First, you need to build a stellar product for the right people. After that, it’s time to get your marketing, […]
Cold email affiliate marketing works when it’s done right. Gmail and Outlook keep tightening their spam filters, making it harder to blast emails without consequences. Most affiliate marketers face the same struggles: emails land in spam, accounts get suspended, and replies (or sales) barely trickle in. The following guide will show you how to address […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
In the digital age, email campaigns have popped up as a functional tool for businesses to reach their prospects, and the essay writing services industry is no exception. The significance of effective email campaigns cannot be overstated, as they serve as a direct line of communication between essay writing service providers and students seeking academic […]
A 50% uptick in leads and a 20% increase in sales sounds impressive, isn’t it? That’s where AI for customer engagement comes in handy to help you attract more qualified leads. If you’re looking to leverage AI and want to figure out all the areas it can help you with, you are in the right […]
Employee satisfaction surveys are inconclusive. No matter how many polls you conduct, the results aren’t revealing anything substantial about the main difficulties facing your organization. And most of the time this is because you’re not asking appropriate employee engagement survey questions. You need to ask the proper employee engagement survey questions to get a steady […]
The old way of getting leads, using manual methods and general reach, has significantly changed. Today, with all the artificial intelligence (AI), consumers know and need more. They require businesses to be more specific and make things personal. It’s now a must-do to move from broad marketing to spot-on, aiming to grab the eyes of […]
Are you struggling to identify which leads are worth pursuing and which are wasting your time? In this article, we will break down the basics of lead qualification and show you proven strategies to help you assess and prioritize your leads. By the end of this article, you will know how to evaluate your leads, […]
Key Takeaways Slower Brick-and-Mortar Sales Retailers face an unpredictable holiday season as cautious consumers balance the spirit of seasonal shopping with COVID-19’s impact on the economy and accessibility to physical stores. Brick-and-mortar sales will slow, but total retail sales will increase from unprecedented e-commerce growth. Longer Shopping Season The traditional holiday shopping season will start […]
B2B lead generation is a tricky path. B2C transactions often involve shorter sales cycles and impulse purchases. In contrast, B2B sales typically hinge on longer decision-making processes and higher stakes. Hence, generating high-quality leads is the key to sustaining and scaling a B2B enterprise. In the B2B context, lead generation extends beyond merely attracting website […]
In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]
Luxury isn’t about discounts. It’s about exclusivity, quality, and an impeccable experience. Your email marketing should reflect that. When done right, luxury email marketing becomes a powerful tool for building lasting relationships and driving loyalty. The key is personalization, a consistent brand voice, and providing genuine value. Here are five proven strategies to make it […]
As an architect, your main focus is designing buildings, not constantly chasing clients. Many firms grow through reputation and a strong portfolio, but those are passive strategies. Relying only on them means waiting for the right client to appear instead of actively creating opportunities. To take control of growth, you need a system that keeps […]
Your email list is a goldmine, but only if people actually read your emails. That’s where copyright email marketing comes in. It’s not just writing; it’s the art of persuading someone to click, read, and act. We’ll show you how to craft subject lines that get opened, body copy that connects, and calls-to-action that actually […]
