What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me ask. […]
We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. Do you know what’s surprisingly under-represented? Pricing strategies. No one is talking about pricing strategies because no one truly understands it. Optimizing your pricing has a 4x greater impact on your revenue than acquisition. […]
You’re surfing Facebook and run across a quiz about sculpting your abs. You click through and it has a nice title and the description makes you want to dive right in – so you do. Something is off. The quiz questions seem irrelevant. You answer a few but feel like you’re being shortchanged so you […]
If no one sees your quiz then it might as well not exist. Quiz promotion is important so you get it in front of as many people as possible. If not, your meticulously crafted title and the painstaking effort you put into the questions is all for nothing. It’s a little bit more than pasting […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
YouTube, the video platform we love to hate because it’s difficult to download YouTube videos. This post will help you get around the problem and show you step-by-step how to download YouTube videos. The best part is that it only takes a few minutes. Is it legal to download YouTube videos? Downloading YouTube videos is […]
Internet scams are nearly as old as the internet itself, and many have roots in cons that existed long before the World Wide Web. Email is the delivery method of choice for many of these scams, which trick unsuspecting users into giving up valuable data and even money. Awareness is key to recognizing and avoiding […]
Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
With messages and offers coming at people from all directions, businesses face a big challenge: getting noticed. To stand out, you need more than flashy ads. You need to spark genuine interest in what you’re presenting to the public. And, most importantly, make individuals act by buying from you. Qualified lead generation transforms the sales […]
Right after traffic, your conversion rates are the best gauge of how well your website is doing. You know what’s crazy? 40% of marketers cite a conversion rate of less than 0.5%. For every 200 people that visit a website, only one person takes the desired action. That’s no good. What do most people do? They attack the traffic problem and […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer. An Econsultancy survey of 2,000 UK consumers, conducted using the TolunaQuick tool, looks at the reasons why customers choose to abandon online purchases. Of the 2,000 respondents, […]
