With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
You may have seen it before – the statistic that says email generates $38 for every $1 spent. Facebook ads, social media ads, and search engine marketing can’t compete. As an Ecommerce brand, email marketing isn’t nice-to-have, it’s essential. Unfortunately, many brands don’t utilize ecommerce email marketing to its full potential. So why does your […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
Despite all the new marketing options available, cold email remains an effective way to generate leads and start business conversations. But there’s an important difference between sending emails and getting responses. Most people make the mistake of using generic templates and then wonder why their emails get ignored. These 10 courses, each part of a […]
Are you struggling to identify which leads are worth pursuing and which are wasting your time? In this article, we will break down the basics of lead qualification and show you proven strategies to help you assess and prioritize your leads. By the end of this article, you will know how to evaluate your leads, […]
Key Takeaways Slower Brick-and-Mortar Sales Retailers face an unpredictable holiday season as cautious consumers balance the spirit of seasonal shopping with COVID-19’s impact on the economy and accessibility to physical stores. Brick-and-mortar sales will slow, but total retail sales will increase from unprecedented e-commerce growth. Longer Shopping Season The traditional holiday shopping season will start […]
B2B lead generation is a tricky path. B2C transactions often involve shorter sales cycles and impulse purchases. In contrast, B2B sales typically hinge on longer decision-making processes and higher stakes. Hence, generating high-quality leads is the key to sustaining and scaling a B2B enterprise. In the B2B context, lead generation extends beyond merely attracting website […]
In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]
Luxury isn’t about discounts. It’s about exclusivity, quality, and an impeccable experience. Your email marketing should reflect that. When done right, luxury email marketing becomes a powerful tool for building lasting relationships and driving loyalty. The key is personalization, a consistent brand voice, and providing genuine value. Here are five proven strategies to make it […]
As an architect, your main focus is designing buildings, not constantly chasing clients. Many firms grow through reputation and a strong portfolio, but those are passive strategies. Relying only on them means waiting for the right client to appear instead of actively creating opportunities. To take control of growth, you need a system that keeps […]
Your email list is a goldmine, but only if people actually read your emails. That’s where copyright email marketing comes in. It’s not just writing; it’s the art of persuading someone to click, read, and act. We’ll show you how to craft subject lines that get opened, body copy that connects, and calls-to-action that actually […]
Whether you are a blogger, YouTuber, or marketer; video editing is an integral part of your work. Around 85% of businesses use video in marketing while companies that use videos on landing pages are able to increase conversions by 86%. People are watching more videos than ever and hence, you want your videos to be […]
A well-designed and considered questionnaire can be the difference between success and failure. Customers have wants and needs that are constantly changing and evolving. It’s no longer enough to be reactive when situations arise. Now, your customers expect you to solve problems before they become problems. Questionnaires make it possible to better understand […]
