With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
You may have seen it before – the statistic that says email generates $38 for every $1 spent. Facebook ads, social media ads, and search engine marketing can’t compete. As an Ecommerce brand, email marketing isn’t nice-to-have, it’s essential. Unfortunately, many brands don’t utilize ecommerce email marketing to its full potential. So why does your […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
The IT industry is constantly growing. Tech companies come up with new products and services every day. This niche is really promising. However, it’s extremely competitive as well. People have too many options they can choose from. So, you need to stand out. You have to develop a strong lead generation strategy. It can help […]
There are around 4.70 billion social media users across the globe. While it may seem easier to generate leads from a cohort this big, it’s not as easy as you might think. But with the right methods, you can excel at social media lead generation, and that is exactly what we will discuss today. Every […]
Think email is old news? Think again. While other platforms come and go, email marketing is still going strong – returning $36 for every $1 spent. Why? Because it cuts through the noise and lands right in someone’s inbox. No algorithms, no distractions. List building email marketing is a critical part of any long-term strategy. […]
Being successful in business often narrows down to remaining profitable. That greatly depends on having new and loyal customers. This is what lead generation focuses on. Chris Bogan states that “lead generation is a fairly core activity to marketing. It is definitely a pivotal part of marketing that involves different strategies and approaches to capture […]
Tourism lead generation is key to the success of your hiking business. Numerous competitors, ever-changing consumer needs, and technological advances make it challenging but doable. This article will present 5 effective tourism lead-generation strategies to help you attract new customers and grow your hiking business. Clear and unique offer Craft an enticing proposition that sets […]
Psychology has a special place in writing. The rule of three is especially powerful because people can easily remember things in groups of three. A book having three characters, a novel written in three parts, and a central story idea having three friends are all examples that reflect the potential of three in writing. The […]
Email marketing can seem overwhelming with funnels, automation, and numerous strategies. Yet simple principles often make the greatest difference. One of these is the 80/20 rule. So, what is the 80/20 rule in email marketing? It means that a small share of your efforts or subscribers produces most of your results. Once you get that, […]
It’s high time brands let go of the delusion that adding a first name in the subject line qualifies as personalization. Tactics like this are so overused that subscribers don’t even notice them anymore, let alone feel impressed. As Chad S. White from Oracle Digital Experience Agency elaborates: “Research has shown that when emails are […]
Advertising is a powerful way to market your products and reach your target audience to enhance conversion rates. Advertising has increased at an exponential rate in the last few decades, and digital ad spending is expected to reach over $375 billion by the year 2021. It must be important – right? In this article, we’ll […]
Email still wins in 2025—but the biggest gains aren’t coming from “more sends.” They’re coming from tighter data, fewer tools, smarter automations, and clear value exchange with subscribers. Below are five concrete case studies email marketing from this year across ecommerce, DTC subscriptions, and media, plus takeaways you can copy now. Check out 5 Email […]
