With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
If you’re a SaaS company, popup software is the tool you need. With the help of this tool, you can get the attention of users, generate more leads, and increase your sales. A well-designed pop-up can help people explore your offer and nudge them to move forward if they’re still between two minds, creating fast […]
Webinars can work wonders but there are a lot of services to choose from. Find out what the best webinar platforms are and make 2020 your best year yet.
This year eCommerce sales worldwide are expected to surpass $4 trillion. It’s quickly growing into a much larger industry. As a result, more people are opening their own eCommerce stores. Most of these new store owners focus their efforts on driving traffic. They naturally assume that if they get more visits they will drive more […]
Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Utilizing an SMS Gateway API can streamline this process, allowing brands […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. They’re referred to as nominal, ordinal, interval, and ratio scales. Each of the measurement scales builds on the other. Scaled questions, no matter what they are, derive from these four measurement scales. For example, […]
It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages. In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want. According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open rates while 24% experienced […]
When it comes to using surveys or analyzing qualitative/quantitative data sources it’s essential that you understand what each type of data means. Specifically, parameter vs statistic because it can impact your understanding of the data. In this guide, you’ll quickly learn the difference so you’re in a better position to interpret data from third party […]
Behavioral segmentation is more than a marketing technique. It helps you study the behavior of your audience. You can deliver smarter personalized emails by analyzing client needs and intentions. Keep reading and learn about the 5 tactics that can make your email strategy more convincing! What Is Behavioral Segmentation? Source Behavioral segmentation doesn’t concentrate on […]
Keeping customers is more valuable for businesses than constantly finding new ones. Loyalty grows when a brand stays visible for the right reasons, and Pomp & Circumstance PR keeps companies in a favorable public light. It costs less to retain existing customers, and they bring greater long-term value. Even a small improvement in customer retention […]
An effective site search function on an e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and (mainly) accurately from search engines, and will expect a similar experience on e-commerce sites. On e-commerce sites, up to 30% of visitors will use the site search box, and each of these […]
