With our increasingly busy schedules, it can feel as if the simple pleasures – like a few trivia questions – are harder and harder to come by. Of course, you can go through a few fun trivia questions using apps but there’s nothing like having a trivia night with friends and family. While I can’t help […]
A segmented market is valuable. Demographic segmentation is often the first step in creating customer profiles that help you make better products, messages, and close deals. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, – the things that make up psychographic segmentation – all we had was […]
Almost no one buys from your website on the first visit. It takes multiple interactions. The onus is on you to create an opportunity for your visitors to come back and interact with your brand. How do you do that? Blog into oblivion? Spam social media? Create awesome videos? No, not exactly. If you said […]
Marketese is your enemy. Marketese kills your conversions. Marketese is to be fought with extreme prejudice. If marketese were a living creature, we’d shoot it in the head, drag it back to its home, shoot all its offspring, burn everything to the ground, then dissolve the remains. Marketese is a disease. If left unchecked, it […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
It’s all about the email subject line – right? If you create it correctly then riches, fame, and glory will follow. I wish it were that easy. There are many moving pieces when it comes to an email campaign and the subject line is just one of them. It just so happens that it’s the […]
Optimizing your website to grow your mailing list is hard so the temptation to buy an email list is real. Enter your credit card details, get the contact information, and email them until they buy. It’s like the perfect shortcut to growing your mailing list and, by extension, your business. The bad news is that […]
What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me ask. […]
Imagine you’ve got a deadline to meet.It’s been 15 days out of the 30 you were initially given. You’re working slow and steady; after all, you’ve got two weeks left. The next morning, you’re talking to a few friends over an early lunch at your favorite restaurant. Everyone is sharing what’s going on in their lives […]
Finding the right leads is the first stage in creating real customers. However, many startups tend to make the same mistake. They play the guessing game and fill their pipeline with just anyone. In the end, there’s nothing good. In 2025, you can’t guess if you want to achieve success. You need to be precise […]
As AI-powered technologies mature, businesses are racing to find newer ways to generate leads and drive sales. One future lead generation technology that holds tremendous promise in revolutionizing marketing success is computer vision development. This marketing service has profoundly transformed construction, insurance, manufacturing, healthcare, and other sectors. Today, computer vision has the potential to generate […]
The digital landscape abounds with opportunities for businesses. At the same time, standing strong in an environment where consumer attention spans are fleeting and competition is fierce is quite a challenge. In an online space where every click and scroll entails a potential customer interaction, the concept of lead capture is a crucial aspect of […]
Did you know that the way to your customers’ hearts is through their email inbox? That a survey has the potential to make someone fall in love with a brand? Or that the secret to a long-lasting relationship is personalization? There are some marketing strategies that every brand needs to implement, and we’ve got seven […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Of course, this has wide-ranging ramifications for marketing, advertising and ecommerce – as well as a number of other […]
The IT industry is constantly growing. Tech companies come up with new products and services every day. This niche is really promising. However, it’s extremely competitive as well. People have too many options they can choose from. So, you need to stand out. You have to develop a strong lead generation strategy. It can help […]
SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again. Even when you think that there […]
A YouTube to MP3 converter is a tool that allows you to download YouTube videos and turn them into audio files. You can basically turn quality interviews into podcasts which you can listen to while doing something else. The beautiful part of the YouTube to MP3 tools out there is that most are available without […]
Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the most valuable resources at your disposal. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing […]
