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    CRO

    How to Use Triggered Messages in the Lead Gen Process

    As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better? Oh, the email […]

    How to Create Ecommerce Landing Pages that Convert (+Examples)

    This year eCommerce sales worldwide are expected to surpass $4 trillion. It’s quickly growing into a much larger industry. As a result, more people are opening their own eCommerce stores. Most of these new store owners focus their efforts on driving traffic. They naturally assume that if they get more visits they will drive more […]

    Email Marketing

    6 Email Personalization Tips to Connect With Potential Customers

    One of the most challenging tasks that marketers face is connecting with current and potential customers. While email is frequently viewed as the most productive means of communicating with them, the tricky part is deciding what to say. Subscribers and customers have grown to expect – and demand – customized emails that are relevant to them. With […]

    13 Easy Ways to Profit from Your Email List

    Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]

    4 Best Practices of Asking for Customer Feedback with Emails

    Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue.  As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback.  With each conversation or […]

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  • Latest Articles

    18 Website Optimization Mistakes You’re Making (And The Fix)

    Website optimization mistakes are everywhere. The internet is an unforgiving place. It’s also interesting in that there’s a lot of information freely available. Your public library makes you pay for a card (and late fees) You have to buy physical books You need to pay for the good shows (HBO and Netflix) People on the […]

    7 Marketing Strategies to Win Your Customers’ Hearts

    Did you know that the way to your customers’ hearts is through their email inbox? That a survey has the potential to make someone fall in love with a brand? Or that the secret to a long-lasting relationship is personalization? There are some marketing strategies that every brand needs to implement, and we’ve got seven […]

    Small Business Lead Generation Challenges and How to Beat Them

    Introduction Generating leads is difficult for businesses no matter the size or the stage they are. There are some practices and systems that can help minimize or eliminate lead generation challenges if you follow them religiously. Many businesses face challenges in generating quality leads even after doing it for years. Challenges like, Competition for the […]

    Lead Generation for IT & Technology Companies [7 Strategies]

    The IT industry is constantly growing. Tech companies come up with new products and services every day. This niche is really promising. However, it’s extremely competitive as well. People have too many options they can choose from. So, you need to stand out. You have to develop a strong lead generation strategy. It can help […]

    SaaS Customer Retention: How to Go Beyond 100% NRR

    SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again.  Even when you think that there […]

    The Ultimate Guide to Outbound Lead Generation

    So, you want to boost your sales and attract new customers? Awesome! But here’s the question: how exactly do you plan to do that? Ever feel like you’re throwing darts in the dark when trying to find new customers? Many businesses struggle to cut through the noise and reach their target audience. But it doesn’t […]

    The 15 Best Free YouTube to MP3 Converters (2023)

    A YouTube to MP3 converter is a tool that allows you to download YouTube videos and turn them into audio files. You can basically turn quality interviews into podcasts which you can listen to while doing something else. The beautiful part of the YouTube to MP3 tools out there is that most are available without […]

    7 Data Collection Methods for Qualitative and Quantitative Data

    Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the most valuable resources at your disposal. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing […]