If you want to run a successful website, It’s important to learn how to turn visitors into leads and ultimately convert them into customers. One proven way to do this is through a popup marketing campaign. A well-designed and calibrated popup marketing campaign can boost your conversion rates significantly. This article will outline the pros […]
As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better? Oh, the email […]
Headline formulas are like the holy grail of blogging, landing pages, opt-in forms, and quizzes. Why? Because more people see your headline than ever look at the body of your content. If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read. […]
This year eCommerce sales worldwide are expected to surpass $4 trillion. It’s quickly growing into a much larger industry. As a result, more people are opening their own eCommerce stores. Most of these new store owners focus their efforts on driving traffic. They naturally assume that if they get more visits they will drive more […]
A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]
Have you ever asked why your emails have low click-through rates? They look perfect, highlight your product’s benefits, and include a strong call to action. What’s gone wrong? The most common reason is not mapping your email strategy to the buyer’s journey. You send your audience the wrong message at the wrong time, so they’re […]
You’re on a date. After a movie and dinner in what seemed to be a fun and thrilling night, you both went your merry way home. You wake up the next day, and bizarrely enough, you don’t get a single message from your date. You send him a DM and he responds. Thankfully, he’s still […]
One of the most challenging tasks that marketers face is connecting with current and potential customers. While email is frequently viewed as the most productive means of communicating with them, the tricky part is deciding what to say. Subscribers and customers have grown to expect – and demand – customized emails that are relevant to them. With […]
What’s the big deal about using content upgrades to build a highly engaged mailing list? If you launch a product, subscribers are the first ones to buy. When you publish a blog post, they’re the ones who share. As you grow your brand, they’re the people who create hashtags in your honor. Let me ask. […]
Generic email blasts rarely yield effective results. Personalised email marketing campaigns make use of subscriber data, such as purchase history, browsing habits, and expressed preferences, to deliver more relevant communications. This method regularly leads to better open rates, more clicks, and increased revenues. This article contains a short instruction for novices. You’ll learn how to […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
Marketing is one of the most important disciplines for small businesses to master. Successful marketing campaigns can be the difference between lasting success and swift failure. They depend on the right marketing mix. To that end, it’s important to understand and utilize the main principles of marketing to establish a solid strategy. When used well, […]
It’s about time we started optimizing for humans. I started my journey into all things digital a little under a decade ago. What works has changed. It was easier to get an email address. It was harder for people to pay for things. There weren’t so many digital services. It was hard as hell to […]
Lead generation is crucial to the success of any B2B or B2C company. But it makes no sense if you don’t manage to drive qualified leads. Typically, just over a quarter of the leads marketers pass to sales representatives fit this description. How do you prevent your sales team from spending their priceless time on […]
An effective customer relationship management (CRM) system is essential for businesses to manage sales pipelines and nurture leads. At the same time, dedicated lead generation tools provide critical capabilities for capturing, scoring, and qualifying new prospects across various channels. Integrating these systems delivers a unified lead-to-customer view that maximizes efficiency and conversions. In this comprehensive […]
You’ve created a stunning landing page—it’s up and running, ranking for the right keywords, and gets decent traffic. But the conversions, they’re stooping low. Where could the disconnect be arising? There’s a simple, three-word answer to this—landing page optimization. While it’s true you can’t put a specific number on what a good landing page conversion […]
When you’re collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. They’re referred to as nominal, ordinal, interval, and ratio scales. Each of the measurement scales builds on the other. Scaled questions, no matter what they are, derive from these four measurement scales. For example, […]
A solid content marketing strategy requires building an audience. And what better way to build an audience than with email marketing? As of 2021, there are 4 billion daily email users worldwide and this number is only growing. Despite the many channels at our disposal today, 9 out of 10 marketers still use email marketing […]
