There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away.  The end result is growth that is hindered or […]
When you’re communicating online or digitally, many acronyms are thrown around and you’re expected to understand what they mean. SMS, CTR, KPI, CC, and BCC are just a few of them. CC and BCC in email are important to understand because, like with other forms of communication, there are accepted norms around usage. If you […]
Brands use a plethora of digital marketing channels. For those that have the resources, tools like SEO, content, PPC, and email are common. For those that have a limited budget, one or two channels may suffice. Out of all the digital marketing channels available to brands, there is one particular channel they use more than […]
You may have seen it before – the statistic that says email generates $38 for every $1 spent. Facebook ads, social media ads, and search engine marketing can’t compete. As an Ecommerce brand, email marketing isn’t nice-to-have, it’s essential. Unfortunately, many brands don’t utilize ecommerce email marketing to its full potential. So why does your […]
Mailchimp is the 800-pound gorilla in the email marketing room. Scratch that, it’s the 8,000-pound gorilla in the email marketing neighborhood. There are many Mailchimp alternatives vying for the multi-billion dollar email marketing crown. Which one is worthy? This post will help you identify and choose the best Mailchimp alternatives available right now. What’s the […]
The IT industry is constantly growing. Tech companies come up with new products and services every day. This niche is really promising. However, it’s extremely competitive as well. People have too many options they can choose from. So, you need to stand out. You have to develop a strong lead generation strategy. It can help […]
SaaS customer retention only happens when you have customer satisfaction (or if people have no other choice). I digress. Customer satisfaction is essential to any business. The challenge, however, is that many businesses find it difficult to keep their customers happy and to come back time and time again. Even when you think that there […]
A YouTube to MP3 converter is a tool that allows you to download YouTube videos and turn them into audio files. You can basically turn quality interviews into podcasts which you can listen to while doing something else. The beautiful part of the YouTube to MP3 tools out there is that most are available without […]
Data collection is essential for businesses, organizations, and even personal use. In the digital age data is one of the most valuable resources at your disposal. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing […]
From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer. An Econsultancy survey of 2,000 UK consumers, conducted using the TolunaQuick tool, looks at the reasons why customers choose to abandon online purchases. Of the 2,000 respondents, […]
We spend a lot of time on marketing, messaging, sales, and retention. There are countless articles on the internet covering those topics. Do you know what’s surprisingly under-represented? Pricing strategies. No one is talking about pricing strategies because no one truly understands it. Optimizing your pricing has a 4x greater impact on your revenue than acquisition. […]
A well-designed and considered questionnaire can be the difference between success and failure. Customers have wants and needs that are constantly changing and evolving. It’s no longer enough to be reactive when situations arise. Now, your customers expect you to solve problems before they become problems. Questionnaires make it possible to better understand […]
Finding the right prospects for your SaaS business is not the easiest task. This niche is pretty competitive, and it has many nuances. So, you need to create a smart lead generation plan for SaaS. Traditional methods might not be as effective. You should combine different approaches to achieve top results. Keep reading and learn […]
When it comes to operational procedures, the capability to recognize and prioritize leads with high conversion prospects stands as a groundbreaking element. Imagine a scenario where your sales team focuses its actions on candidates that exhibit the highest likelihood of conversion. Predictive Lead Scoring turns this vision into actuality. Employing sophisticated models, it delves into […]
Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]
