There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Are you struggling to identify which leads are worth pursuing and which are wasting your time? In this article, we will break down the basics of lead qualification and show you proven strategies to help you assess and prioritize your leads. By the end of this article, you will know how to evaluate your leads, […]
Key Takeaways Slower Brick-and-Mortar Sales Retailers face an unpredictable holiday season as cautious consumers balance the spirit of seasonal shopping with COVID-19’s impact on the economy and accessibility to physical stores. Brick-and-mortar sales will slow, but total retail sales will increase from unprecedented e-commerce growth. Longer Shopping Season The traditional holiday shopping season will start […]
B2B lead generation is a tricky path. B2C transactions often involve shorter sales cycles and impulse purchases. In contrast, B2B sales typically hinge on longer decision-making processes and higher stakes. Hence, generating high-quality leads is the key to sustaining and scaling a B2B enterprise. In the B2B context, lead generation extends beyond merely attracting website […]
In a world dominated by digital communication, email marketing remains a stalwart strategy for businesses to connect with their target audience. Despite the emergence of various social media platforms like Threads and instant messaging apps, email continues to prove its effectiveness, especially for lead generation. Crafting a successful email campaign requires more than just a […]
Luxury isn’t about discounts. It’s about exclusivity, quality, and an impeccable experience. Your email marketing should reflect that. When done right, luxury email marketing becomes a powerful tool for building lasting relationships and driving loyalty. The key is personalization, a consistent brand voice, and providing genuine value. Here are five proven strategies to make it […]
As an architect, your main focus is designing buildings, not constantly chasing clients. Many firms grow through reputation and a strong portfolio, but those are passive strategies. Relying only on them means waiting for the right client to appear instead of actively creating opportunities. To take control of growth, you need a system that keeps […]
Your email list is a goldmine, but only if people actually read your emails. That’s where copyright email marketing comes in. It’s not just writing; it’s the art of persuading someone to click, read, and act. We’ll show you how to craft subject lines that get opened, body copy that connects, and calls-to-action that actually […]
Whether you are a blogger, YouTuber, or marketer; video editing is an integral part of your work. Around 85% of businesses use video in marketing while companies that use videos on landing pages are able to increase conversions by 86%. People are watching more videos than ever and hence, you want your videos to be […]
A well-designed and considered questionnaire can be the difference between success and failure. Customers have wants and needs that are constantly changing and evolving. It’s no longer enough to be reactive when situations arise. Now, your customers expect you to solve problems before they become problems. Questionnaires make it possible to better understand […]
The power of email marketing is well-known to digital marketers. Emails are a great way to introduce your brand to new leads and guide them through the sales funnel. They can be used after any point of contact to follow up on the interaction. Naturally, that makes them great at lead nurturing as well. Lead […]
