There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Advertising is a powerful way to market your products and reach your target audience to enhance conversion rates. Advertising has increased at an exponential rate in the last few decades, and digital ad spending is expected to reach over $375 billion by the year 2021. It must be important – right? In this article, we’ll […]
Email still wins in 2025—but the biggest gains aren’t coming from “more sends.” They’re coming from tighter data, fewer tools, smarter automations, and clear value exchange with subscribers. Below are five concrete case studies email marketing from this year across ecommerce, DTC subscriptions, and media, plus takeaways you can copy now. Check out 5 Email […]
Cold email affiliate marketing works when it’s done right. Gmail and Outlook keep tightening their spam filters, making it harder to blast emails without consequences. Most affiliate marketers face the same struggles: emails land in spam, accounts get suspended, and replies (or sales) barely trickle in. The following guide will show you how to address […]
These days, landing in the inbox isn’t just about what you write — it’s also about how you send it. Using shared hosting can be risky. If another site on your server gets flagged for spam, your IP could be blacklisted, too. Plus, limited resources might slow down or even stop your campaigns. That’s where […]
In the interior design industry, effective marketing is a necessary component for business growth. Social media provides visibility but offers limited control, as audiences are subject to platform algorithms and trends. Interior design services require trust and significant financial investment from clients, making a reliable and direct communication channel essential. Email marketing for interior designers […]
In the car business, nothing beats a direct line to your customers. Email marketing automotive gives you just that. It’s the personal touch that builds loyalty after the sale, whether it’s reminding someone about service, showcasing a new model they’ll love, or simply staying top-of-mind. Best of all, you can track its success every step […]
In digital marketing, a good newsletter is an important part of your email marketing strategy. It helps you connect with your target audience, build relationships, and increase conversions. However, making a newsletter that really resonates takes careful planning and effort. This guide will help you learn how to design an effective newsletter that grabs your […]
Being salesy is like using a leaky bucket to fetch water from a stream. You put in more effort for less results. I was at a friend’s house and he got a call on his home phone. He asked me to grab it for him. I picked up the phone, heard the click that transferred […]
A few weeks ago, we were throwing around ideas about how we could build awareness and an email list for KyLeads ahead of our beta launch. We’ve been blogging and creating content on other platforms so that was bringing in a few visitors every day. We needed something that was relatively cheap because we had […]
The insurance lead generation process is changing. Traditional marketing methods are becoming less effective as consumers grow more informed, privacy-aware, and less responsive to generic sales tactics. Among the most effective approaches are email marketing tips for insurance leads, since email remains one of the strongest channels for growth. However, it must be used with […]
