There are so many terms when it comes to conversion rate optimization that it can make your head spin. Landing page, splash page, lead gen page, bridge page, etc. are just the start. If you want to make the most of your website then it’s important to know what each page is and what they […]
Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways […]
Ever been on a roller-coaster ride? It’s scary and exciting at the same time. So is email marketing. Did you think I was going to rant my roller-coaster story here? No. I’ll try sticking to the topic. Chances are, you’re a little bemused about the whole lead nurturing process via email marketing. In simple words, […]
You use forms on your website to receive information from visitors. Unfortunately, most forms do more harm than good. Instead of gathering important contact information to do things like book appointments, follow up with email sequences, or initiate a consultation, they are inadvertently chasing visitors away. The end result is growth that is hindered or […]
Email marketing is one of the most lucrative digital marketing channels available. When done properly, you can profit from your email list with ease. While some believe that email marketing is no longer relevant, smart marketers are leveraging this marketing strategy to build their online business. The good news is that monetizing your email list […]
Satisfied customers are the lifeblood of any business. Happy customers spend more on brands they support which means increased sales and revenue. As a result, successful businesses aim to improve customer satisfaction. One of the most effective ways of accomplishing this goal is by listening to your customers – gathering feedback. With each conversation or […]
What do marketers of today find challenging? According to a recent report, marketers find it especially tough to calculate marketing ROI, create cohesive customer journeys, and engage customers in real-time. Luckily, marketing automation helps to overcome all of these hurdles by enabling marketers to create seamless, omnichannel marketing workflows that provide a top-notch customer experience. […]
In today’s world, there are plenty of channels a brand can use to reach a prospect. Digital channels are the ones that draw the most attention and a great deal of engagement. Of course, by “digital channels”, I don’t mean targeted online ads, landing pages (here are some landing page examples to steal, by the […]
Voice of the Customer (VoC) and market research are often discussed as separate disciplines but in reality, they are two sides of the same coin. Both create a holistic view of how people see your brand from the inside out. How do you know if your brand is really being heard? What does this mean […]
Last Updated October 5, 2019 Behavioral segmentation is an interesting concept that, when used properly, empowers you to take action at the right time and increase your sales. It’s the aspect of market segmentation that takes into consideration what people are doing at a specific point in their lives. Combined with demographic and psychographic segmentation, […]
Every sale missed or lost eventually hurts your bottom line. Unfortunately, it happens—more often than you’d think. Despite weeks of demos, pitches, and follow-up emails, your lead may decide to drop out of the sales funnel without ever hitting the buy button. Reportedly, only 33% of reps claimed to have attained their quotas in 2023. […]
Email marketing isn’t what it used to be. People ignore generic, one-size-fits-all blasts. They want emails that feel relevant to them — messages that match their interests and how they interact with your brand. Here are the most effective AI email marketing personalization techniques you can start using right now. Basic automation tools help a […]
For local plumbing companies, email marketing for plumber local businesses is a direct and cost-effective way to build customer relationships, encourage repeat business, and generate qualified leads. Unlike generic advertising, it allows you to send targeted and useful content directly to homeowners who already know your brand, making it one of the most effective marketing […]
Imagine you’re at a crowded market full of people. Some are just wandering around, others are searching for specific items, and a few are ready to buy. But how can you tell who’s really going to splash the cash on your product? That’s the million-dollar question for any business. To figure it out, you need […]
To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollars to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave […]
Branding is one of those terms that’s thrown around a lot but doesn’t get applied properly. People mostly focus on the logos, colors, and slogans of a company. While these are important, they’re not the core elements of your brand. Take Coke or Pepsi as an example. Even if you don’t like the drinks, you […]
I was talking to a friend of mine the other day about a business idea he had. It was a pretty solid idea with proven demand and he was in a good position to execute on it. He has a relevant audience, the financial resources, and could get a team together quickly. There were two […]
If you’ve been in business for longer than a day, you know the importance of nurturing prospects before expecting them to become loyal customers. But the nurturing process isn’t always straightforward. One minute a lead engages with your blog post, and the next, they’re buying from your competition. So, what gives? Unfortunately, there are countless […]
